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Strategic Analysis of Company and Next Steps Recommendation
Chvojková, Lucie ; Holenda, Kamil (referee) ; Koleňák, Jiří (advisor)
The aim of this thesis is to evaluate the previous and current situation of the K. s.r.o. company market position, including a comparison of the strategic administration of the former and new management. A complete strategic analysis was performed in the analysed company - i.e. external and internal analysis of the company including the evaluation of risks and results of the financial analysis. Thanks to the strategic analysis of the K. company, important information was gained, necessary for the subsequent evaluation of the previously and currently implemented company strategy. The result of the thesis is an evaluation of conclusions and determination of recommendations which will lead to a general improvement of the current position of the company and to maintaining its competitive strength.
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Proposal of Improvement of Competitiveness of Company První KEY-STAV, a.s.
Mičková, Lucie ; Novotná, Leona (referee) ; Koleňák, Jiří (advisor)
MIČKOVÁ, L. Proposal of improvement of competitiveness of company První KEY-STAV, a.s. . Brno: Brno University of technology, Faculty of business and management, 2009. 97 p. Supervisor Ing. Jiří Koleňák, Ph.D. The subject of this bachelor thesis focused on the matter of a competitive strength is characteristic, analysis, and assessment of the current market situation of První KEY-STAV, a.s., operating in building industry. The thesis includes theoretical resources, company analyses, namely internal and external analysis, SWOT analysis, and financial analysis, folowed by recomendations and instructions leading to the appointed targets within the proposed strategy, so that the competitive strength of the company increases.
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Competitive Intelligence of company
Donthová, Veronika ; Pakostová, Renata (referee) ; Kocmanová, Alena (advisor)
This diploma work analyses existing competitive intelligence of the firm. Contains analysis of competitive intelligence awareness and its utilization like competitive advantage in Czech consulting companies. The work includes proposal for competitive intelligence strategy or recommendation and complementation of existing strategy.
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Marketing Strategy Proposal of the Firm
Weiterová, Klára ; Buzek, Jaroslav (referee) ; Novák, Petr (advisor)
The bachelor's thesis presents the analysis of problems arising in connection with the expansion proposition of a company operating in the field of constructional mechanization. A proposition and measures are contained in the paper. These precautions shall enable the company to strenghten its competitiveness in the region of southern moravian the respective area of business.
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Strategic management incl. pilot project
VORÁČKOVÁ, Petra
Aim of this diploma is a processing the pilot project, i. e. strategic plan for selected company (Městský pivovar PLATAN Inc, Protivín) and by he help of strategy analyses order the market position, its competitive strength and find for the company optimal strategy or strategies, thanks to them the company can further successfully evolve and build up its stronger position in the market.
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Competitive Intelligence of company
Donthová, Veronika ; Pakostová, Renata (referee) ; Kocmanová, Alena (advisor)
This diploma work analyses existing competitive intelligence of the firm. Contains analysis of competitive intelligence awareness and its utilization like competitive advantage in Czech consulting companies. The work includes proposal for competitive intelligence strategy or recommendation and complementation of existing strategy.
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Proposal of Improvement of Competitiveness of Company První KEY-STAV, a.s.
Mičková, Lucie ; Novotná, Leona (referee) ; Koleňák, Jiří (advisor)
MIČKOVÁ, L. Proposal of improvement of competitiveness of company První KEY-STAV, a.s. . Brno: Brno University of technology, Faculty of business and management, 2009. 97 p. Supervisor Ing. Jiří Koleňák, Ph.D. The subject of this bachelor thesis focused on the matter of a competitive strength is characteristic, analysis, and assessment of the current market situation of První KEY-STAV, a.s., operating in building industry. The thesis includes theoretical resources, company analyses, namely internal and external analysis, SWOT analysis, and financial analysis, folowed by recomendations and instructions leading to the appointed targets within the proposed strategy, so that the competitive strength of the company increases.
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