|
|
Internal Marketing as a CSR Strategy Within the Company
Puttnerová, Žaneta ; Petříčková,, Iva (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.
|
|
|
Comparison of CSR Concepts in selected Companies
Kopečková, Barbora ; Králíková, Alena (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practice of the companies ČSOB, a. s., Raiffeisenbank a. s. a Tesco SW, a.s. This application is based on mentioned theoretical foundations and qualitative research. The thesis also analyzes and evaluates the implementation of CSR strategy in chosen companies. The aim is to suggest activities to effective application of CSR philosophy for these companies.
|
|
| |
|
|
Perception of Corporate Social Responsibility in a selected company
Soukupová, Marie ; Plášková, Alena (advisor) ; Martinov, Martin (referee)
The bachelor thesis is about Corporate Social Responsibility and describes the activities of the selected company. The aim of the thesis is to evaluate the perception of these activities both of customers and employees of the company. The first part of the thesis deals with the principles and implementation of Corporate Social Responsibility, which are more focused on retail. The practical part describes a particular company and its activities. The survey, which was created for this thesis, shows that customers have almost no awareness of the socially responsible activities that the company does. By contrast, the employees have very good knowledge, but almost half of the respondents are not satisfied with the low wages of the operating staff.
|
|
|
CSR activities of the Prague Public Transport Company in 2008-2011
Miškovská, Kristýna ; Halada, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
The main goal of this project is to describe social responsibility of Prague Public Transport Company within the specified period. The concept of CSR is set in a broader context in the introduction. The term CSR is defined according to the different approaches in relation to current debates about a single definition. Further, the project presents social responsibility in the field of public transport. Each company's campaign is compared with theoretical approaches in order to assess the overall tone of socially responsible business. At the end the project pays attention to corporate communication and culture.
|
|
|
Internal Marketing as a CSR Strategy Within the Company
Puttnerová, Žaneta ; Petříčková,, Iva (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.
|
|
|
Comparison of CSR Concepts in selected Companies
Kopečková, Barbora ; Králíková, Alena (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practice of the companies ČSOB, a. s., Raiffeisenbank a. s. a Tesco SW, a.s. This application is based on mentioned theoretical foundations and qualitative research. The thesis also analyzes and evaluates the implementation of CSR strategy in chosen companies. The aim is to suggest activities to effective application of CSR philosophy for these companies.
|
|
| |
|
|
Reporting of corporate social responsibility in selected company
Jiroušková, Jitka ; Plášková, Alena (advisor) ; Charvát, Vavřinec (referee)
The Master´s Thesis is focused on reporting of Corporate Social Responsibility. The purpose of this thesis is create CSR report for company PATRIA Kobylí, a.s. Theoretical part is dedicated to formation, development and current forms CSR, including advantages and disadvantages CSR. Besides three pillars are mentioned, which are basis for the concept CSR. A part of thesis is focused on CSR reporting, its benefits and trends. Further, applicable standards this concept are introduced. The attention is put on GRI standard and reporting frame G4. Content of practical part are analysis and evaluation current activities in company PATRIA Kobylí, a.s. and create CSR report for this company. The latest version GRI standard G4 was used for create this report.
|
|
|
CSR at McDonald´s Company
Vaňková, Kateřina ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
McDonald's is an international company that has its fast food restaurants located all over the world, including the Czech Republic. The aim of this thesis is the analysis of socially responsible activities of McDonald's in the Czech Republic. On that basis and on the basis of survey conducted on emploees and customers I will design each step of strategies and recommendations in the area of CSR.
|
guest ::
