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Customer Relationship Management
Oškrdová, Petra ; Cichra, Rostislav (referee) ; Videcká, Zdeňka (advisor)
This diploma thesis is concerned with proposal and analysis new database software helping by CRM system for already exists foreign company, which has own branch office in Czech Republic. There is current database system deficient in the company. There is necessary to propose the new software, which will be operating more effectively.
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The Impact of the Implementation of CRM on SMEs profitability and growth in the Czech Republic
Žák, Petr ; Procházka, Jan (advisor) ; Gapko, Petr (referee)
Rapid development of online applications supporting the corporate activities causes that the CRM software is being implemented more and more. Firms are looking for the ways how to stay competitive and retain their own customers. This thesis deals with the influence of CRM implementation on the profitability and growth of SMEs in the Czech Republic. For its purpose it uses economic data from MagnusWeb database and data collected through online questionnaire. In the first part it offers theoretical summary of the concept of CRM and CRM implementation, including the critical factors for CRM success. In the second part it comments from theory point of view surprising results of the econometric analysis and possible reasons leading to such results.
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Selection and implementation of the information system for a project construction company
Spurný, Pavel ; Ulman, Miloš (advisor) ; Martin, Martin (referee)
This thesis deals with the issue of information systems targeted at Small and medium-sized enterprises (SMEs). The theoretical part defines basic terminology and creates thereby the theoretical base of the issue of a company´s information systems (IS). Then an analysis of the influence of implementation of information technologies into SMEs is carried out determining the development of the region. The practical part of the thesis is based on a case study dealing with the implementation of the information system QI for a medium-sized project construction company. The case study captures the whole process consisting of the selection of the product, pre-instalment analysis, implementation of the IS, training of the users leading to the system fully operating live. Built on that is then the following economic calculation of the implementation of the IS. The portability of the used solution is then assessed and the resulting outcome of the IS for the company is then evaluated. Drawbacks of the whole process are identified and their solutions are suggested.
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Customer Relationship Management
Oškrdová, Petra ; Cichra, Rostislav (referee) ; Videcká, Zdeňka (advisor)
This diploma thesis is concerned with proposal and analysis new database software helping by CRM system for already exists foreign company, which has own branch office in Czech Republic. There is current database system deficient in the company. There is necessary to propose the new software, which will be operating more effectively.
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