Original title: Návrh na zlepšení marketingové strategie fitness centra
Translated title: Suggestions for Improvement of Marketing Strategy of Fitness Center
Authors: Rychlovský, Tomáš ; Krejčíř, Lukáš (referee) ; Mallya, Thaddeus (advisor)
Document type: Master’s theses
Year: 2007
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Hlavním cílem této práce je zjistit spokojenost návštěvníků se službami Fitness centra a navrhnout opatření vedoucí nejen ke zvýšení spokojenosti, ale i ke zvýšení návštěvnosti tohoto Fitness centra. The main aim of this thesis is to find out the satisfaction of visitors with services of Fitness centre and to suggest some measures, which should bring not only growth of satisfaction to visitors, but also growth of their number.
Keywords: advertisement; competition; CRM (Customer Relationship Management); customer; marketing; marketing mix; marketing research; strategy; support sale; CRM (Customer Relationship Management); konkurence; marketing; marketingový mix; marketingový výzkum; podpora prodeje; reklama; strategie; zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/25177

Permalink: http://www.nusl.cz/ntk/nusl-554467


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses