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Analysis of the business strategy and potential challenges of Japanese fast fashion brand Uniqlo's entry into the CEE market
Mao, Haoxuan ; Gregor, Martin (advisor) ; Ramesh, Sangaralingam (referee) ; Paulus, Michal (referee)
Fast fashion is one of the fastest growing segments of the fashion industry. Benefitting from fast production cycles and extensive distribution channels to keep up with dynamic consumer preferences, Uniqlo is one of the world's top three fast-fashion brands, with overseas markets accounting for 48.7% of its total revenue. At a time when the business is currently preparing to enter the Central and Eastern European (Czech Republic) market, this paper analyses Uniqlo's overseas market strategy in three chapters, including its business strategy to enter the Czech market and potential opportunities and challenges. The data and information for this study were obtained from secondary sources such as company annual reports, websites, industry publications, information released by authoritative organisations, and official media interviews. The results of the study found that Uniqlo had adopted different strategies and had made strategic shifts in the Chinese, European, and Southeast Asian markets based on global consolidation and local responses. Furthermore, the results of the data analysed in the regression analysis indicate that strategic investments in human resources and administration have a significant positive impact on revenues. A comparison of Uniqlo's business strategies, alongside those of Zara...
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Czech breweries a their cartelisation 1869-1918
Rozinková, Kateřina ; Jakubec, Ivan (referee) ; Jančík, Drahomír (referee)
This thesis aims to capture the fundamental factors of development of Czech breweries and their cartelization in period 1869 - 1918. It analyzes three big companies, which represent specific ways of organization. It analyzes especially the mechanisms of their business and financial results, technological level, organization of sales and cooperation in cartels. Cartels are discussed separately and mentioned is their importance for the development of the field in the period.
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Key Factors of Successful Niche Market Strategy in Czech Republic
Pavlíková, Martina ; Svoboda, Petr (advisor) ; Dvořák, Jiří (referee)
The diploma thesis deals with the niche market strategy as one of the marketing strategies used mainly among small and medium-sized companies. The aim of the thesis is to analyze successful Czech firms that indicate the occurrence of characteristics of the studied direction, and to determine the key factors that influenced their success. In the research, primary data obtained through on-line questionnaires and interviews with company representatives as well as secondary data downloaded from the Internet were used.
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