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Conversion of Grain Silo in Zlin
Klímová, Radka ; Svoboda, Jiří (referee) ; Nový, Alois (advisor) ; Donaťáková, Dagmar (advisor)
The subject of the Bachelor thesis is conversion of grain silo in Zlín-Prštné. Building plot is between avenue of Tomáš Baťa, Přímá and Jateční. Close to the building is situated railway station Zlín-Prštné. The aim is to design creative centre for artists, designers, architects and others. They will be allowed to rent here a space for the realization of their ideas. Part of the proposal was to create a square on the investigated area.
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Model Replaces Model – Transformation of Baťa’s Industrial Town Batanagar in India
Březovská, Markéta ; Ing.arch.Dušan Riedl,CSc. (referee) ; Ing.arch.Adam Gebrian (referee) ; Mgr.Rostislav Koryčánek (referee) ; Havliš, Karel (advisor)
This thesis aims to contribute new knowledge to the debate on corporate urbanism. Generally, it seeks to identify the process and implications of globalization tendencies on the development of industrial and postindustrial cities while exploring the aspects that this specific production of space entails. Specifically it studies the case of the Baťa shoe company, whose model of an „ideal industrial town“, its production and export, has been one of the first examples of enforcement/implementation of corporate urbanism on a global scale. The 1930s model of the Indian enterprise city, Batanagar, is since 2006 being replaced by a new one: the model of a city-venture, in which the actual production of shoes is strictly separated from the new production of lifestyle. This model can today be found on the outskirts of large cities throughout the world, and especially in countries of the global south, where it clearly reflects the socio-economic transformation of the whole society, from a production driven, to a consumption driven society.
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Communication when negotiating a construction contract
Pelčák, Svatopluk ; Plesník, Zdeněk (referee) ; Linkeschová, Dana (advisor)
The main objective of the Diploma thesis is to create and analyze marketing researches and evaluate its possibilities of application in reality. There are marketing and communication basics, alongside with brief introduction to Baťa’s Zlin listed in the theoretical part. The practical part of the thesis is focused on defining the methodology of the marketing researches, including its analysis. Based on these information there is a conception created. The main reason to create this conception was rising amount of houses, which are being repaired regardless of its historical value and city regulation. This concept is therefore focused on creation of alternative plan on – how to preserve unique urbanistic character of functionalistic garden city of Zlin.
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The Designs for Transformation of Bata's Architecture in Letná District, Zlín
Ovčiariková, Kvetoslava ; Bergmann, Ivan (referee) ; Zemánková, Helena (advisor)
The diploma project is focused on screening the possibilities of increasing the inner area of the residences within the former workers-housing area Letná in Zlín. The targets of the project are: - To create an attractive residential district, composed of contemporarily re-designed working class spaces, - To support the district as a unit, which can be able to react on the actual demographical requests and conditions, and - To support the district, which should be able to compete with the new rising accommodation districts through its prevalent qualities. The result is a design consisting of 3 main variations of the default house extension. The added cubic elements present a solution for the problems most commonly seen in the district in its actual state; the house extension creates a transition between the private inner space of the house and the outer public space. The proposal allows maximal living space while minimizing construction size extension.
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The beginning of the end of shoe production in Zlín The transformation of the shoe manufacturer SVIT Gottwaldov in the period 1989-1991
Grác, David ; Krátká, Lenka (advisor) ; Wohlmuth Markupová, Jana (referee)
In my diploma thesis, I examine the contemporary history of the transformation of the socialist economy after November 1989, applying the oral-historical method. As an example of such a transformation, I am using the traditional shoe producer Svit Gottwaldov. The thesis focuses on a specific time frame that began with the Velvet Revolution in 1989 and ended on 26. 11. 1991, when the state enterprise Svit - the former direct successor of the Bata company - halted production, put one-quarter of its employees on forced leave, fell into secondary insolvency, terminated the negotiations on the entry of the Bata company, and essentially collapsed. In the first part of the work, the methodology on which the text is based is laid out. The basis is oral history interviews, which are supplemented by archival sources. The second, empirical part, describes the events of that time in the form of a story. The plot of our story begins with a description of the state of affairs before November 1989, the subsequent revolutionary events, the return of Tomáš Bata junior, his negotiations to take over Svit. The story ends with the management's not very successful attempt at transformation and privatization.
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Zruč nad Sázavou during period 1945-1948. Memories, memorials, reality
Loudová, Veronika ; Míšková, Alena (advisor) ; Nováková, Tamara (referee)
This banchelor thesis "Zruč nad Sázavou during period 1945-1948: memories, memorials, reality" contains a description of all the important events that occurred in the postwar period in this town. The thesis is divided into six key chapters. The first chapter introduces to the reader the town and its genesis and development till the Second World War period. Also war acts are not omitted, which greatly influenced life in the small town. The second chapter deals with the local uprisings and changes that have brought these moments in May. The following three principal chapters descrie the development of the town after occupation. Local Communist Party, a post-war elections and the Communist takeover are mentioned as well. The last chapter is devoted to the company Bata, which was most affected by the post-war changes. In this thesis are also testimonies of witnesses who remember the events of that period.
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Vliv domácích firem na regionální rozvoj Zlínského kraje
Brandis, Viktoria
Brandis, V. The Influence of Domestic Companies on the Development of the Zlín Region, Bachelor thesis. Brno: Mendel University, 2019. The bachelor thesis focuses on the influence of domestic companies, which influence the regional development of the Zlín region from the economic, social and cultural point of view. Literary research is based on professional literature. It describes the basic concepts related to regional development and business. In the practical part there are four case studies of major companies in the Zlín Region with an em-phasis on the period from the 20th century to the present. These are Baťa, Svit, JZD Agrokombinát Slušovice and NWT a.s. Each of the companies participated in the development of the region in a different way. On this basis, the work brings a comparison and evaluation of the influence of the companies.
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Applying the principles of management in the selected organization
MARHOUNOVÁ, Iveta
The aim of this thesis is to analyze selected principles of management of Bata company and to compare it with current principles of management in selected company. Based on the analysis, there are introduced suggestions for improvement of the principles of management applied so far in order to improve business performance in selected areas, which are retail and human resources.
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Communication when negotiating a construction contract
Pelčák, Svatopluk ; Plesník, Zdeněk (referee) ; Linkeschová, Dana (advisor)
The main objective of the Diploma thesis is to create and analyze marketing researches and evaluate its possibilities of application in reality. There are marketing and communication basics, alongside with brief introduction to Baťa’s Zlin listed in the theoretical part. The practical part of the thesis is focused on defining the methodology of the marketing researches, including its analysis. Based on these information there is a conception created. The main reason to create this conception was rising amount of houses, which are being repaired regardless of its historical value and city regulation. This concept is therefore focused on creation of alternative plan on – how to preserve unique urbanistic character of functionalistic garden city of Zlin.
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