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Analysis and Design of Electronic Commerce
Plešinger, Dominik ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
In this bachelor’s thesis I analyzed market environment where competitive internet shops are located. In next step I processed proposal and solution of e-shop focused on selling goods and services giving maximum priority to satisfy the customer. This work provides the theoretical basis for defined problems and is kind of solution of e-shop and also is a tool for it's adaptation to competitive environment.
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Communication Mix Design for a Company Entering the Austrian Market
Rous, Antonín ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of the communication mix of a company entering the Austrian market. Its first, theoretical part is focused on the description of basic terms and concepts on which the thesis is based. The second, analytical part, is devoted to the introduction of the company, description of its current activities, a series of analyses and marketing research, which are the basis for the third part, in which the individual tools of the communication mix are proposed.
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Development of Business Model of Company
Kostka, Petr ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Bakalářská práce se zaměřuje na návrh a rozvoj obchodního modelu. V teoretické části jsou vymezeny postupy a nástroje pro zhodnocení podniku. V analytické části jsou poznatky o současném stavu podniku a vnějšího okolí. Tyto poznatky jdou poté vyhodnoceny podle důležitosti a jsou podle nich formulovány návrhy na rozvoj podniku.
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Analysis and Design of Electronic Commerce
Plešinger, Dominik ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
In this bachelor’s thesis I analyzed market environment where competitive internet shops are located. In next step I processed proposal and solution of e-shop focused on selling goods and services giving maximum priority to satisfy the customer. This work provides the theoretical basis for defined problems and is kind of solution of e-shop and also is a tool for it's adaptation to competitive environment.
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