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Determinants of pro-environmental behavior among students
Kopecká, Lucie
This thesis deals with determinants of pro-environmental behaviour among students and graduates of Czech universities. According to many scientists from all over the world, humanity must change its behaviour towards the environment otherwise it may face catastrophic consequences of global warming. Unfriendly environmental behaviour is a significant contributor to climate change. On the basis of research on determinants of pro-environmental behaviour, it should be possible to identify which factors positively influence pro-environmental behaviour. Ultimately, it should be possible to establish methods that could encourage environmentally friendly behaviour. The primary aim of this thesis is to identify how selected determinants influence the pro-environmental behaviour of Czech university students and graduates. Based on these findings, recommendations for companies should be formulated in order to increase the pro-environmental behaviour of Czech university students and graduates. The secondary objective of this thesis is to determine whether business CSR activities influence students' job-seeking decisions and to establish recommendations for companies. This thesis first explains the theoretical background of pro-environmental behaviour and its determinants. The findings from this section are then applied in the practical part of this thesis, which involves the evaluation of a questionnaire survey with 232 valid respondents. The aim of this thesis was achieved by examining self-determination theory and social interaction theory concerning pro-environmental behaviour. Recommendations for businesses were developed to increase pro-environmental behaviour of students and graduates. Finally, areas and activities of corporate social responsibility were found, which influence the decision-making of the research subjects in their choice of employer. These results provide the basis for establishing recommendations for companies to increase their attractiveness in the labour market.
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Perception of the employer brand by IT graduates of IT field in the Moravian-Silesian Region.
Strakošová, Eliška ; Stříteský, Marek (advisor) ; Havlásek, Lukáš (referee)
The main goal of this work is to implement the acquired knowledge about the preferences of students and graduates of IT field in the Moravian-Silesian Region for the construction of the Shopsys s.r.o. Employer Brand. In the first part of this work Shopsys s.r.o. will be introduce and their Employer Brand will be analysed too. For this needs will help also questionnaire survey among employees of Shopsys s.r.o. regarding the perceptions of the employer's brand. Subsequently will be carry out questionnaire survey among students and graduates of IT field in the Moravian-Silesian Region aiming to find out what the requirements for their potential employer are. In the third, the final part will be compared the previous two parts. The output will be a suggestion to improve the building of companys Employer Brand.
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Personnel marketing
Stebilová, Veronika ; Stříteský, Marek (advisor) ; Motlová, Veronika (referee)
The aim of this bachelor's thesis is to describe implements of personnel marketing and analyse effectivity of its application in internal company practice. Then, based on the identified indicators, provide recommendations for optimizing internal procedures according to personnel marketing. For the formulation of the theoretical part, outputs from the literature research were used. To acquire data to measure the effectiveness, the questionnaire survey was used on a specific group consisting of middle and lower management personnel of the company surveyed.
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Corporate social responsibility as a variable determining employer's attractiveness
Šumová, Veronika ; Kocianová, Renata (advisor) ; Kopecký, Martin (referee)
This Master Thesis copes with current phenomenon - Corporate social responsibility and as a base it uses the Stakeholder theory. The Thesis continues with defining the concept of Corporate social responsibility in general and then devotes small part to present activities under Corporate social responsibility which aims mainly at external stakeholders of an organization. Nevertheless the core of this Thesis is an interconnection between Corporate social responsibility and human resources management which is later on examined from several different points of view and an overview of tools that work with this interconnection is given. It also describes employees from the stakeholder perspective, follows with investigating corporate social responsibility aspects within individual personnel activities in an organization and confronts them with real attitudes of Czech university students.
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Employer Branding of an International Company
Schäferová, Valerie ; Koudelka, Jan (advisor) ; Goldmannová, Dagmar (referee)
Competition for talent is heating up and will probably intensify, since demographic trends make it increasingly difficult for companies to replace valued employees when they retire. In response, many companies are trying to sharpen the way they market themselves to recruits, by applying branding techniques to recruitment. For a company to exploit its brand effectively when it fishes for talent, it must think of recruits as customers, determine which corporate attributes matter most to specific types of recruits, and understand how best to reach them. This diploma thesis analyzes Belgian business graduates' aspirations in terms of first employment and their perception of our company as potential employer and brings constructive and creative recommendations on how to improve its position as employer of choice.
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Personnel Marketing
Taubenhanslová, Marcela ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
This thesis is focused on personnel marketing, its goals and its importance to employers. The application of personnel marketing in business practice should be based on good knowledge of potential employees' interests and expectations. The goal of this thesis is to identify specific factors of recruitment of fresh graduates on the Czech labour market and to find out some specifics in their expectations in comparison with other applicants for a job.
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