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Fundamentální analýza společnosti Apple Inc.
Dvořák, Tomáš
In my bachelor's thesis I focused on the fundamental analysis and determination of the intrinsic value of Apple Inc. stock using dividend discount model and free cash flow model. The theoretical part mainly contains global, industry and company fundamental analysis, which I apply in the practical part. The practical part also includes financial analysis, which I calculate from financial statements. Based on the results, I present my investment recommendations to investors.
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Uznávání výnosů v softwarovým průmyslu: případová studie Apple Inc.
Farkašová, Anna ; Roe, Jana (advisor) ; Procházka, David (referee)
Rapid digitization of enterprise processes and software applications simplifying daily-life routines enhance the need for software arrangements. Based on this growing trend, the underlying thesis discusses revenue recognition for software arrangements under US GAAP, the lingua franca of financial reporting framework in software industry. The thesis examines the first industry-specific guidance - SOP 97-2, its successor ASC 605 and aims at capturing the main implications resulting from the new converged US GAAP/ IFRS revenue recognition standard ASC 606/ IFRS 15 on a case study. The five-step revenue recognition model introduced by ASC 606 is applied to the US-based technology and software seller Apple Inc. and its wide range of product portfolio including software.
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Evaluation of Innovation Impact on Apple Inc. Successful Performance
Sedláčková, Hana ; Smrčka, Luboš (advisor) ; Oplestil, Vojtěch (referee)
The main objective of this thesis is to study the impact of Apple Inc. innovation activities on its successful performance. Specification of this goal implies the existence of a direct relationship between the development of company's net sales and the development of its market value. The thesis is divided into theoretical and practical part where the theoretical part is focused on the issues of invention and innovation, the innovation process and, last but not least, the link between innovation, strategic management and marketing. The theoretical part also defines the understanding of the term "successful performance of the company" in accordance with the main objective of this thesis. The practical part is focused on the application of gathered knowledge. It aims to assess the impact of innovation activities on the development of Apple Inc. net sales and to analyze the competitive position of its major product categories in the context of individual markets. Furthermore, the practical part is focused on Apple Inc. market capitalization, as a defined indicator of the company's success, its historical position and comparison with major competitors in the technology industry. Applying the method of linear regression analysis, the final section of the thesis evaluates the existence of the relationship described above and provides a possible product innovation charter of Apple Inc.
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iPad and its potential in education
Hloušek, Martin ; Jaklová, Martina L. (advisor) ; Smekal, Martin (referee)
This master thesis focuses on the Apple's iPad in the educational institutions and provides reader with the compact overview about the device in this field. Firstly, it shows the strategy of the company in the Europe and the Czech Republic. Secondly, there are mentioned iPad competitors from the different perspectives and the comparison. Thirdly, iPad usage in the schools; if it is even suitable device for this field and how students and educators can benefit from it. This is followed by the survey among the high school and university students. The questionnaire was divided into the two groups -- non-iPad users and iPad users. And lastly the thesis shows various case studies from the different schools and how the iPad can be implemented into the curriculums. Also contains recommendations and the best practises from the different high schools and universities, which can be inspiring for the new iPad pilot projects.
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Planned Obsolescence
Nejedlá, Jana ; Pešek, Ondřej (advisor) ; Štědroň, Bohumír (referee)
Planned obsolescence is the term used to describe incentives of companies to make durable goods faster obsolete. The aim of the study is to make a big picture and real situation about planned obsolescence practising and consumer disposal behaviour. First part addresses the theoretical background and provides comprehensive overview through different aspects of the good's durability issue and planned obsolescence characteristics and influences. Second part in further reference to the information provided in theoretical part examines the situation of specific durable products - laptops. From survey's results on consumer attitudes towards durability of laptops and real case study on Apple Inc. and its reliance to planned obsolescence, recommendations to the more sustainable consumption of consumer electronics are presented.
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Mac as a working tool of student at University of Economics in Prague
Hloušek, Martin ; Chlapek, Dušan (advisor) ; Gála, Libor (referee)
This thesis focuses on the products (mainly computers) of Apple Inc. It shows the strategy of the company in the foreign states and the Czech Republic. Compares notebooks from the company with competitors on the Czech market. The main contribution of this work is to assess the compatibility of the operating system Mac OS X at the University of Economics in Prague. Furthermore, implementation and evaluation of the survey regarding the Macintosh among students at the University of Economics in Prague. Finally, there are mentioned the alternative use of computer technology at the University of Economics in Prague.
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