National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Effect of chromatic component on function of antipredatory warning signals
Truhlářová, Marie ; Exnerová, Alice (advisor) ; Pipek, Pavel (referee)
Warning coloration is used by prey to signal its unprofitability to potential predators. Warning colours may have different effects on various cognitive processes of predators (innate avoidance, avoidance learning, memory and generalization). Typical colours regarded as aposematic are red, orange and yellow. Red colour is considered to be the most effective signal and has a significant effect on avoidance learning, memory and generalization. Orange also represents an effective warning signal, though it has been studied less. Yellow is effective aposematic stimulus but it has frequently been found less effective compared to red and orange. Warning functions of white, blue, violet and ultraviolet colours were studied less frequently and their role in aposematism is not yet clear. Iridescent coloration might also be an effective warning signal affecting avoidance learning, memory and generalization. In this thesis I present a summary of information with regard to different warning colours and their effect on cognitive processes of predators. Key words: aposematism, warning coloration, cognitive processes, red, orange, yellow, iridescence, avoidance learning, innate avoidance, memory, generalization
The magic and power of red lipsticks. How do they affect our perception and communication with our surroundings
Nevšímalová, Nikola ; Soukup, Martin (advisor) ; Štoll, Martin (referee)
This master thesis The magic and power of red lipsticks represents theoretical-empirical analysis that argues how red lipsticks influence our perception and how we communicate through them with our surrounding. The thesis stems from the basic assumption that red lipstick is truly important and bold communication mean that is able to talk to our surrounding in a completely different ways than other colors or color shades. The aim of the thesis was to find out whether the aforementioned assumption matches the reality. Key questions for this master thesis were as follows: How do women communicate with their surrounding through red color (red lipstick)? What do they expect from these communication means? How do they feel when they communicate through these means (when they wear red lipstick)? How to they perceive reactions for this mean of communication? What are these reactions like (men- and women- wise)? The master thesis is based on researches from the field of beauty, human attractiveness or perception of red color that have already been done and it presents several different theories about human beautification as well as cosmetics evolution and evolution of perception of beauty itself. Except these, the thesis focuses on media content and the ways in which media, mainly social media and other...

Interested in being notified about new results for this query?
Subscribe to the RSS feed.