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Protection of Olympic symbols in relation to the media
Běhounková, Pavlína ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
This diploma thesis Protection of Olympic Symbols in Relation to the Media shows how the Czech Olympic Committee monitors the use of Olympic Symbols and how the law that protects Olympic symbols is approached by the Czech media. The main goal of this diploma thesis is to bring a professional insight into this issue, to summarize the legal norms and other accompanying rules of the International Olympic Committee and Czech Olympic Committee and to show specific examples of violations by the Czech media in informing about the Olympic Games. The diploma thesis also uncovers why specific errors in the media occur, how media deal with the protection of the Olympic symbols in the media, and how media ensure the abidance of the law within the internal structures. An integral part of this thesis is a general summary of all the rules, examples of the errors and a summary of both the media and the Czech Olympic Committee perspectives on the issue.
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Volunteering on sport event- Olympic Parks 2016- 2018
Svobodová, Markéta ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Volunteering in a sports event - Olympic Parks 2016-2018 Objectives: The main objective of this thesis, based on the research of the development of volunteer satisfaction rate of cooperation with the Czech Olympic Committee, is to provide specific recommendations for improving the cooperation between these parties. The research will focus on the cooperation between COC and volunteers within the events of Rio - Lipno 2016 and PyeongChang 2018 Olympic Parks. Methods: The research was implemented using qualitative and quantitative methods. For the quality of the data an interview with the main volunteer coordinator, Tomáš Mirovský, and the observations in the natural environment of the events were conducted. The author participated in this sporting event as a volunteer. She represented an equal member of the group. As the observer was in the position of participant of the team, the other co-workers were informed about her true identity. The quantitative method was implemented through paper and electronic questionnaires. Results: The research results showed that the development of the satisfaction rate of volunteer cooperation with the Czech Olympic Committee improved in 2018. The research revealed the drawbacks of COC especially in the area of organization, insufficient informative directions...
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Sponsorship of Česká spořitelna aimed at sport activities
Procházka, Šimon ; Šíma, Jan (advisor) ; Crossan, William Morea (referee)
Title: Sponsorship of Česká spořitelna aimed at sport activities Objectives: The main object of this bachelor thesis is to evaluate sponsor activities of Česká spořitelna focused on sport. The result of this thesis is a set of recommendations, which will be a guideline for subsequent decision-making of marketing department of Česká spořitelna for the period of 2019 to 2021. Methods: An analysis of secondary data and their mutual comparation was used in order to achieve the goals. Furthermore an individual observance of sponsor activities of Česká spořitelna in 2017 and the first quarter of 2018 were used. The last significant method used was qualitative dialogue with the head of marketing department and consecutive discussion with the members of his department. Results: The results of the research clearly proved than there is a space for improvement of marketing communication depending on sponsor activities. A proposal to improve current situation is included in the thesis. Keywords: marketing communication, Czech Olympic Commitee, Czech Athletics federation, Kolo pro život
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Volunteering on sport event - Olympic Park Rio Lipno 2016
Svobodová, Markéta ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Volunteering on sport event - Olympic Park Rio Lipno 2016 Objectives: The main objective of this bachelor thesis is to research the satisfaction of the volunteers' cooperation with The Czech Olympic Comittee at the sport event. The Olympic Park Rio Lipno 2016 Methods: The research has been carried out using questioning and observation. The quantitative method was implemented through written and electronic quastionnaires. Another method chosen for this survey was participated observation in the original environment, implemented though personal questioning. For accomplishing higher quality survey I chose to participate at this event as volunteer myself. In my role as observation volunteer, sc. an equal member of the team, was to inform the coworkers about my true identity. Results: The results of research showed that the volunteers evaluated the organization of cooperation with The Czech Olympic Commitee as average and with the course of which they were rather satisfied. Through the research I have identified the organizational shortcomings that need to be addressed in the future collaboration with volunteers. I personally evaluated the organization of OPRL 2016 volunteers as highly nonprofessional. In case that COC will not pay attention to quality care of their volunteers and will not ensure...
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Possibilities and limits of events promoting children sport participation - case study of Sazka Olympic multiple event
Gabrielová, Linda ; Slepičková, Irena (advisor) ; Kolář, František (referee)
Title: Possibilities and limits of events promoting children sport participation - case study of Sazka Olympic multiple event Objectives: The aim of the study work is to evaluate the organization and success rate of the project "Sazka Olympic multiple event". The study analyses the possibilities and limits of the project, and provides recommendations how to improve the project in the following years. Methods: The study is a case study and uses mostly qualitative methods of research. Data collected from interviews and document analyses are then evaluated by the SWOT analysis. Results: The results of the study are proposals and recommendations for organization of "Sazka Olympic multiple event" which promotes children sport participation. The case study revealed both strengths and weaknesses of the project and defined its opportunities and threats. The recommendations may be used for the future realization of the project. Keywords: sport participation, children, Czech Olympic Committee, sport promotion
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Analysis of the sporting achievements of young Czech athletes at the European Olympic Youth Festivals (EYOF) and Youth Olympic Games (YOG) following their participation and sports results at Olympics.
Janáčik, Tomáš ; Doktor, Martin (advisor) ; Dvořák, František (referee)
Title: Analysis of the sporting achievements of young Czech athletes at the European Olympic Youth Festivals (EYOF) and Youth Olympic Games (YOG) following their participation and sports results at Olympics Objectives: The aim of this diploma thesis is to process an overview of the participation and sports results of young Czech athletes at the EYOF and YOG, followed by analysis and statistical evaluation how these athletes got on in competitions of the Olympic Games Methods: Because of the specific topic, structure of the whole thesis and used methods had to be customized to our needs. First two subsections of the analytical part are kind of descriptive-analytic research, therefore it is theoretical work. Other subsections contain statistical-analysis and explanation of the obtained data. This part of the work is based on a secondary analysis of data, and thus it is a research method of qualitative research. Results: In the first part of analytic section we processed on overview of the participation of young athletes and their sport results at the EYOF and YOG between the years 1991 and 2015. Based on this overview we searched for athletes who participated both, EYOG or YOG and Olympics. After that we processed this results as well. Analysis showed us, that the most successful are athletes in...
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A comparison of the marketing communication of the Czech Olympic Committee and the Czech Paralympic Committee in 2014 and proposal of their mutual cooperation
Hanus, Josef ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
The goal of this work is to propose efficiency improvements in marketing cooperation of the Czech Olympic Committee and the Czech Paralympic Committee on the grounds of the comparison of their marketing communication. Special focus is given to the goals of equal conditions for non-handicapped and handicapped sportsmen at all performance levels. I used the descriptive analysis in this work and as a result I propose specific communication solutions that should lead to fulfilling the goal of the work. On the grounds of the comparison and analysis of the communication of mentioned subjects I expect that a close cooperation can lead to savings in marketing as well as a growth of the supporters base, improvement in media coverage and increased revenues as a result of such changes.
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Corporate Identity of th Czech Olympic Committee
Čmucha, Jiří ; Voráček, Josef (advisor) ; Waic, Marek (referee)
Title: Corporate Identity of the Czech Olympic Committee Objectives: The thesis contains an analysis of recent image of corporate identity (CI) of the Czech Olympic Committee. The main objective of the thesis is an evaluation of the CI of the organization and a comparison with the arranged theoretical knowledge of contemporary literature. The outcome of the analysis is the suggestions and references to improve the area of CI. All of these suggestions will help to create new projects and more effective CI of the following organization. Methods: The thesis could be divided into two parts. The first part - theoretical - is dealing with the problems of theoretical knowledge which is available in the contemporary literature. The second part of the thesis contains the analysis, the comparison, the critical evaluation and suitable (realistic) recommendations for the creation of the optimal CI. The relevant data were obtained from the available documents and from the interviews with the members of the organisation. The rest of the data was obtained from author's personal expierence from the organisation where participated in an internship. Results: The analysis of CI shows the current status and quality of work of the Czech Olympic Committee, full of quality work with a purpose and the effort of the change...
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Motivations and objectives of the Czech Olympic team partners
Vaculíková, Kateřina ; Crossan, William Morea (advisor) ; Belovski, Sasho (referee)
Title: Motivations and objectives of the Czech Olympic team partners Supervisor: Mgr. William Crossan PhD Objectives: The aim of the thesis is to identify motivations of companies for entering into partnership with the Czech Olympic team. Furthermore, to examine objectives sought through the sponsorship agreement and determine their importance for each company. Findings are subsequently compared with those of similar studies made in past. Part of this thesis is dedicated to the analysis of marketing of the Czech Olympic committee and partners opinion concerning the Olympic park Sochi - Letná 2014. Methods: Qualitative research through semi-structured interviews conducted with sponsor representatives and the marketing director of the Czech Olympic committee. In-depth study of similarly oriented sponsor motivation research was also made. Sponsors were also asked to rank the importance of given sponsorship objectives. Results: The main motivation behind the decision to become a Czech Olympic team partner was found to be the connection with a strong, unique brand, as well as the desire to exploit the positive perception of the Olympic attributes with the possibility of its transfer to the partner. The most important objectives found were increasing brand value and enhancing company image. Another...
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The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere
Smažil, Pavel ; Dovalil, Josef (advisor) ; Stluka, Jan (referee)
Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing
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