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The Role of Media in Eeveryday Life of Contemporary Early Teenagers
Gsöllhoferová, Markéta ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
This bachelor thesis investigates the influence of media communication channels on students in elementary schools, mainly from the point of view how the media influence is perceived by the students themselves. In the introductory part the thesis presents key theoretical findings from selected literature related to the chosen theme and the paradigms issuing from theoretical research, mainly in the field of television broadcasting impact on the selected age category and on its capacity to notice the media impact by itself. In order to set the theme in the appropriate context the paper also introduces specialized terms, theories on the media impact and an overview of the current level of media education in families and schools. The empirical segment, which is the main part of this thesis, explains in thorough detail the preparation, execution and outcome of the research questionnaire applied on two Prague elementary schools. The questionnaire was applied on students from the 5th to the 9th grade. The quantitative research measurement, which was calibrated to confirm or infirm the research hypotheses, often confirms the previous theoretical findings and results of earlier research by quoted specialists. This paper however enhances the existing literature with a few new and relevant findings in the...
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The television series Wifina in the context of media literacy and education through media
Novotná, Helena ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
This diploma thesis is an addition to the discussion on media literacy development, which also deals with the effectiveness of children's education via a television program. The work offers a brief content overview of public broadcasting television channel ČT:D, focusing on shows that enlighten the viewers about facts from various fields (which are thus regarded educational). The television program Wifina is described in detail and is the center of later research. The first part of this document defines the factors that affect reception of information from television broadcast. The thesis introduces different variations of key media literacy concepts, including the specific way they are handled in the Czech setting. The objective of this work is to determine, whether the show Wifina enhances development of media literacy through its content, and whether this content helps to broaden general knowledge and education of the viewers. Based on content analysis of the program and subsequent qualitative comparative analysis of two groups of children - viewers and non-viewers - the author ascertains, whether Wifina educates its viewers about media-related subjects, as well as other areas. Evaluation of the research offers not only specific cases of broadcast (non-)affected viewers, but also a debate on...
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Monument as the materialization of memory in relation to the current generation and the role of the media
Mrázková, Simona ; Köpplová, Barbara (advisor) ; Wolák, Radim (referee)
The thesis "Monument as the materialization of memory in relation to the current generation and the role of the media" is devoted to the analysis of media discourse of contemporary memorials. The discourse of contemporary memorials is represented in the thesis by media coverage in the Czech periodical printed media regarding to two memorials installed in the Czech Republic. The first is a monument of General Patton in Pilsen and the second is a monument of the Czechoslovak RAF aviators in Prague - Klárov. Examined media coverage related to memorial scandal in Deník VLP, Mladá fronta DNES, Lidové noviny, Blesk, Metro, Haló noviny and Právo belong to the years: 2005, 2009, 2010, 2014 and 2015. The form of contemporary memorial discourse was examined with the help of multiple methods including quantitative analysis and qualitative analysis represented by textual and argumentative analysis. Based on the combination of the mentioned methods basic form of the discourse of contemporary memorials was described with the main focus on media communication containing the topic of foreign affairs and the concept of memory. For this purpose, Marshall McLuhan's perspective was used, which describes the media exposure of artistic interpretation, or the concept of memory as described by Pierre Nora. The various...
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Media education as a part of foreign language educationat czech schools
Svítilová, Tereza ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
This diploma thesis deals with the topic of media education as a part of foreign language education at Czech schools. The thesis is divided into three major part - the theoretical background with analysis of national curriculum and school curricula, the practical part - qualitative research of teacher's opinions and quantitative research of student's opinions on media education. The third part offers description of activities and handouts that can be used in English classes to improve the level of media literacy. It proved that the connection of media education and foreign language classes is not indicated in the Frame Educational Programme, however it gives the possibility to school to integrate the topic into any subject. Based on the analysis of the school educational programmes of selected school it was found out that schools do integrate media education into many subjects including foreign languages. Most of the foreign language teachers claimed that they integrate media education into their classes. However, they are limited by certain barriers - primary school teachers especially by low language knowledge. Overall, the main problem mentioned was lack of encouragement from the authorities connected to lack of proficiency in media education of the educators. The pupils welcome media education...
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Media and digital technologies in primary school education
Novák, Jakub ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
The end of the twentieth century is the beginning of significant development in the area of digital technologies. Modern technologies make our everyday life easier, they enable us to work more effectively, and they are a source of fun for all the age groups. Modern technologies have a great impact on us and our environment and thus they deserve our attention. Children, who are in everyday contact with modern technologies since the day they were born, are an especially sensitive group exposed to modern technologies. Thus this thesis aims to investigate whether Czech primary schools are aware of these digital changes in society and whether they react to these. In the theoretical part, an overview of the digital world (media, cyberspace, virtual reality) and the state of equipment at schools is being mapped. The research then focuses on using technologies in everyday life at schools. It concentrates on computer literacy of teachers at public elementary schools in Prague 7, their attitude to digital technologies, and their readiness to adapt to the fast pace of technological innovations.
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External customer magazines alias on-board magazines of carriers in the Czech Republic
Kestřánková, Iva ; Jirků, Jan (advisor) ; Wolák, Radim (referee)
The Master's thesis focuses on the current on-board magazines of carriers operating in the Czech Republic. On-board magazines, ranking among the customer magazines are set in the context of marketing and media communication and subsequently defined on the basis of distinctive content and formal characteristics and communication objectives. There are seven current on-board magazines analyzed within the thesis (Review, Travel Service Magazine, ČD pro vás, Žlutý, LEO Express, Leopold and Můj vláček). Methodological background of this thesis is the qualitative content analysis, specifically two partial research methods: description and comparison. It evaluated thematic structure of each journal, graphic design and linguistic level, the historical development and the distribution method. Part of the analysis is also focused on blending of advertising and editorial content, which were investigated through framing analysis. The results of the qualitative analysis were verified by questionnaire survey.
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Didactic potential of the magazine Mateřídouška in the implementation of media education at primary school
Valná, Martina ; Šťastná, Lucie (advisor) ; Wolák, Radim (referee)
The thesis deals with the didactic potential of the magazine Mateřídouška, especially its possible application in the implementation of media education at primary school. The first part of the Thesis focuses on the theoretical knowledge of the psychological development of the child, reader literacy and media literacy and media education as one of the Curricula program for primary education. The second part is a brief analysis of magazine for primary school children. Subsequently, the work focuses longest stemming magazine for primary school children - Mateřídouška magazine. In the analysis are used knowledge presented in the theoretical part of the Thesis. Emphasis is placed upon the analysis primarily on the didactic potential Mateřídouška. The aim of the Thesis is finding if Mateřídouška magazine could be used in the implementation of media education at primary school.
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YouTube community: sponzorship and partnership on YouTube
Dvořáková, Šárka ; Wolák, Radim (advisor) ; Huněk, Filip (referee)
This bachelor thesis aims to introduce the reader to the YouTube community phenomenon and strives to provide better understanding of selected marketing strategies linked with this community. This thesis seeks to answer all the questions about sponsorship and partnership on YouTube by looking into contracts offered by this site. It also covers questions about its effectivenes and usefulness. The work is rich in theory on this social media and therefore serves as a good source of knowledge on its overall function as well as its history, evolution and current trends. In the summary this thesis offers an explanation of possible future development. The main section of this bachelor work is also dedicated to uncover the process of monetization of YouTube's original content. With the help of czech and foreign literature the first half of the thesis summarizes theories on the success of this site and its celebrities. The second half contains few selected case studies, providing better insight into the inner workings of YouTube. Upon reading this thesis, one should have been able to better analyze the original content of this social media.
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Diversity in the newsroom: a journalist, member of an ethnic/national minority, in the czech nationwide media
Matejová, Adéla ; Němcová Tejkalová, Alice (advisor) ; Wolák, Radim (referee)
The diploma thesis deals with a characteristic of a journalist, who belongs to an ethnic/national minority, in the newsrooms of nationwide media in the Czech Republic. Its aim is to explain, how the minority journalist understand their professional role and what effect their ethnic identity has on their professional self-concept in the newsroom. The work also aims to determine the extent to which the principles of diversity management are applied in the newsrooms and how the management supervisors monitor and evaluate them. The theoretical part of the thesis focuses on professionalisation of the profession of journalists, their role and the construction of identity and ethnic identity of minority journalists in the newsroom. The work also represents the elements of diversity management and its application in the newsrooms. In the empirical part of the research by means of analysis of the interviews not only structure and interaction of professional and ethnic identity of the journalists in the Czech media and their tenure at the newspapers, but also a supervisors' point of view and the application of the principles of the diversity management in the area of Czech nationwide media are evaluated. The work covers the printed and audio-visual media. Powered by TCPDF (www.tcpdf.org)
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Shool broadcasting as a tool for the developement of the media leteracy
Kasperová, Nikola ; Wolák, Radim (advisor) ; Chudoba, David (referee)
The bachelor thesis School broadcasting as a tool for the developement of the media literacy is dedicated to the creation of the school radio in the context of the media literacy. In particular, the bachelor thesis deals with the role of media production activities in the media education and their expected outputs, with an emphasis on the school radio. In the theoretical part of the thesis is first of all characterised the consolidation of the media education in the Czech eduacational system with the focus on the concept learning by doing. Subsequently, the thesis is dedicated to the school radio, its history and the technical and personal aspect of its operation. Besides, it contemplates the problem of the methodical support for teachers and school radio creators. Moreover, a brief description of chosen foreign projects concerning methodical support is brought up. The practical part of the thesis consists the data obtained from interviews with redactions of school radios in schools in the Czech republic. It is mainly focused on the practical side of the operation of the school radio and on competences that students can gain by participating on the creation of the school radio. In the end, these competences and experiences are compared with expected outputs of production activities in media education.
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