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Schedule Innovations for the Czech Tourist Club, Department Kobylisy
Pressová, Zuzana ; Voráček, Josef (advisor) ; Nováček, Mojmír (referee)
Title: Schedule Innovations for the Czech Tourist Club, Department Kobylisy Objectives: The objective of this Bachelor Thesis is to improve the schedule of events for the Czech Tourist Club, Department of Kobylisy. To find out what factors influence decisions about participation in club events. To create a plan of action customized according to the identified interests, wishes and possibilities of members of the Czech Tourist Club, Department Kobylisy, which will help increase the participation of members in the club events. Methods: Method of work is a market research in a form of a written interview. It is a structured quantitative research. Several years of personal observations were used as complementary methods. Results: The results indicated that the membership in the Club of Czech Tourists, Department Kobylisy, consists essentially of two age categories and it is necessary to target events according to their preferences and interests. In the practical part the results of the written questioning, under which the proposed enhanced planning events for the Department of Kobylisy are described and graphically showed. It is recommended a total of 16 shares mostly of pedestrian nature combined with cycling in the course of one year. The proposed improved plan will be used in the Czech Tourist Club,...
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The proposition of marketing communication of outdoor centers Offpark in the Šumava Mountains
Mašek, Adam ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: The proposition of marketing communication of outdoor centers Offpark in the Šumava Mountains The aim: Formation of the marketing communication for the summer season 2017 based on the obtained data Methods: The methods of qualitative research were mainly used in the thesis, by the interview with an operations manager of Offpark and by the personal involved observation Results: The result of the thesis is a proposal for a marketing communications areas Offpark for the summer season 2017. Proposed marketing tools were previously in marketing communication Offpark used infreqently or not at all. Among the most significant are online advertising, events and sales promotion. Key words: Marketing of sport, interview, outdoor, the Šumava mountains, National Park
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Sponsorship of FC Fastav Zlín
Kumstová, Aneta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Sponsorship of FC Fastav Zlín Goals: The main goal of this thesis is to create new sponsorship offer to FC Fastav Zlín which will use the potential of the club. Within the framework of this topic there will be done analysis of current sponsorship situation of the club, which will help to create complex offer, and later suggestions of concrete offers for selected sponsors. Methods: The main method used in this thesis is analysis of documents - for creating general and statistic part of the offer - which was later combined with interview with management of the club - to research for other relevant and important information about the club and to receive requirements for creating sponsor offers. Results: The analysis revealed that club has old and incompetent list of offers. Therefore there were first summarized information about attendance of football matches, results during last years or current main players. Later there were created 3 sponsorship packages which can be used as a ground for negotiating with potential sponsors. Finally there were created concrete offers for selected companies. Key words: Marketing, sponsorship, sponsor offer, Fastav Zlín, football
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Research on the perception of Skechers brand product design viewed by generation Y
Nováková, Michaela ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Research on the perception of Skechers brand product design viewed by generation Y Goals: The main goal of the bachelor thesis is to find how generation Y perceives the sports shoes design of Skechers brand. To determine, which design factors are the most important during the selection of a sports shoes. An integral part of the thesis is to choose the most popular types of sports shoes, in the eyes of generation Y and also to find out how they perceive stoles of those shoes and their thallus. Methods: The practical part of this thesis, the marketing research, was conducted via electronic questionnaire, which was distributed using social networks and email. The main part of the questionnaire consists of pictures of Skechers shoes, and also of general questions asking respondents about their perception of sports shoes design. Results: Results of the research will be used not only to evaluate how sports shoes design of the Skechers brand is perceived by generation Y but also ease the choice for specific Czech shoe selling companies when selecting from a new collection of products. The results in practical part are described, graphically illustrated and displayed via photographic presentation of the most preferred models. The choice of design elements was similar to the most favored choices of...
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Marketing Research of Customer Satisfaction in Tenis Center Dobříš
Šebek, Roman ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: Marketing Research of Customer Satisfaction in Tenis Center Dobříš Objectives: The aim of this thesis is to find out customer satisfaction with the service provided in Tenis Center Dobříš. Based on the data from survey and identified shortcomings suggest proposals to improve customer service. Methods: Marketing research was based on questionnaire survey. Writing questionnaire method was chosen. It is a primary data. The results are clearly summarized into graphs. To acquire informations of actual situation was used semi-structured interview. Information from interview leads to the creation of the questionnaire. Results: The results of marketing analysis shows, that customers of Tenis Center Dobříš are mostly satisfied. There were also identified the shortcomings and on their base were developed suggestions to improve the current quality. Keywords: Service, service quality sports marketing, service marketing mix
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Marketing audit of ski school
Větříček, Adam ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: MARKETING AUDIT OF SKI SCHOOL Goals: Invent a ski school marketing audit structure which will be used for carrying out marketing audit of real ski school in South Africa. Make suggestions about marketing conception of the ski school based on the marketing audit results. Method: Methods used in thesis are analysis of documents, BCG matrix, Porter's five forces analysis, PEST analysis and SWOT analysis. Results: Ski school marketing audit and suggestions about its marketing conception, which can be used as model how to carry out a marketing audit of any ski school or any other sport services organisation. Specific suggestions can be also used in real business by the ski school. Key words: Sport services, marketing mix, promotion, ski school
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Sponsorship of TJ Spartak Čelákovice
Vedral, Marek ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Title: Sponsorship of TJ Spartak Čelákovice Objectives: The main objective of this work is to create suitable offer by TJ Spartak Čelákovice for sponsors. We will use this offer, look for the strengths and weaknesses and modify the offer in the process. Methods: First Method will be searching documents important for creating the offer and their analysis. Then we will use the information to create the offer, we will choose communication strategy. We will evaluate the offer, find out its strengths and weaknesses. Results: We found out strengths and weaknesses of our sponsor offer thanks to a year activity looking for sponsors. We also found out, that communication and first contact is very important. Key words: Sponsoring, nohejbal, communication, sponsor offer, amateur sport
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Corporate design of Maja Sport ski school
Matoušek, Pavel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Title of study: Corporate design of Maja Sport ski school Objectives: The main objective of this thesis is to design a new corporate design for the ski school Maja Sport with a proposal for its implementation. Partial aims to achieve main objective are analysis of corporate design of major competitors and analysis of the current state of corporate design ski school Maja Sport. Methods: To achieve the set goals have been used several methods. Analyses of corporate design are based primarily on methods of observation and analysis of documents. Creating a draft of new design is based on collective brainstorming and informal talks with the owner and manager of the ski school. Results: The thesis found significant weaknesses in the current corporate design ski schools Maja Sport. Compared with the competition, its design is highly fragmented and looks unprofessional. For this reason, the thesis designed completely new corporate design. The practical outcome of this work is a proposal for implementation and design manual with rules and examples of use of the proposed new company design. Key words: corporate design, corporate identity, logo, colouring, typography, visual style, design manual
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Sport event management: Children Swimming Alliance race
Vacková, Iveta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Sport event management: Children Swimming Alliance race Objectives: Suggestion for management and orgnization of 4th annual race organized by Children Swimming Alliance, serving as a model for organization. Methods used: case study, semi-structured intervierw, informal interview, participant observation, document analysis, SWOT analysis Results: Proposal of management of Alliance annual race useable as a model for organization of the event. Suggestions and proposals for next years. Key words: sport event, case study, participant observation, SWOT analysis, Children Swimming Alliance, swimming
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Sales promotion of Reebok Products for CrossFit
Oliva, Matěj ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Objectives: Methods: Results: Keywords: Sales Promotion of Reebok Products for CrossFit The main goal of this work was to set a new sales promotion for Reebok Cross-Fit collection of products, which company has in its portfolio. Different methods were used to analyze the information and its subsequent synthesis and evaluation. Among the used analyses were put competitor analysis, BCG matrix and SWOT analysis. The work result is a newly selected product sales promotion of the Reebok Cross-Fit series that could be real-world implemented. This specific sales promotion regarded the connection of hockey division, cross-fit and event marketing promotion instrument. Product, marketing communication, sales promotion, competition analysis, BCG matrix, SWOT analysis
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