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Marketing Communications of the Company
Dvořáková, Lenka ; Vlček, Josef (advisor) ; Sieber, Martina (referee)
The subject of this thesis is a marketing communications of company. The work looks at the issue as a social phenomenon, as a form of contact with customers. Assumption for successful marketing communication is not only knowledge of customer needs and the use of various communication mix tools, but also building corporate identity. The first part deals with the general theory of communication and analyzes the various elements of the communication process. Theoretical introduction is the starting point for further interpretation of marketing communications. The second part points to a relationship between the corporate and marketing communications, focusing on the role of corporate culture and devote the tools of the communication mix.
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Injection-induced seismicity: statistic and energetic analysis
Vlček, Josef ; Fischer, Tomáš (advisor) ; Horálek, Josef (referee)
Fluid injection into the rock formations represents a valuable analog to study the role of high-pressurized fluids in the seismogenic process. It is carried out in depths up to first thousands of meters in order to increase the permeability of rock formation for better exploitation of hydrocarbons and geothermal energy. The increased fluid pressure results in decrease of the strength of fractures and faults which causes their brittle failure that is observed in the form of microearthquakes and enables imaging of the stimulated rock volume. Besides this positive role, seismicity sometimes increases to the level that can be felt by the population, which can cause concerns about the seismic risk of these industrial operations. Thus, one of the main interests focused by recent studies deals with the maximum earthquake that can be triggered by hydraulic stimulations. I introduce the ratio between the hydraulic energy and released seismic energy, the seismic efficiency of injection, to assess the effect of fluid injection to the seismicity. This parameter is applied to data from two geothermal reservoirs (Gross Schönebeck and Soultz-sous-Forets) and one gas reservoirs (East Texas). We find that for different data sets, the seismic efficiency encompasses a broad range of magnitudes; from about 10-6 to...
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European currency after Greek crisis
Martinek, Petr ; Loužek, Marek (advisor) ; Vlček, Josef (referee)
This thesis describes the current state of the European Monetary Union. Special attention is paid to the development of the recent debt crisis which revealed many weaknesses of the EMU. This paper analyses these problems and suggests some solutions. It explains causes and consequences of the debt crises and concludes with prospects for the future development of the Monetary Union.
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Comparative analysis of agritourism in the Czech republic and the Free State of Bavaria
Thöndlová, Gabriela ; Duffková, Jana (advisor) ; Fialová, Dana (referee) ; Vlček, Josef (referee)
This doctoral thesis provides an analysis of agritourism in the Czech Republic and Bavaria and points out, against the backdrop of the current situation in both countries, the areas where there is room for improvements in the Czech Republic. The thesis is divided into two relatively independent parts. The first one provides a theoretical study mapping the development and current state of agritourism in the said countries together with an overview of its benefits and downsides. In addition, the study looks at the various subsidy options available to agritouristic businesses and explains how promotion and farm certification works in practice. Finally, the thesis looks at the notion of sustainable tourism and investigates whether agritourism can be considered as one of its forms. Drawing on empirical research carried out by the author hereof, the second part of the thesis provides an analysis of discussions with Czech and Bavarian farmers running agritouristic facilities and of questionnaires filled in by their guests. This section includes a concise overview of the farms and their owners. The analysis focuses on the following areas: the farmers' motives in providing accommodation, their experience with guests, offers and facilities available at the farms, cooperation with other farms and businesses...
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Daily deal sites as a new marketing tool in the internet environment
Staňková, Hana ; Vlček, Josef (advisor) ; Sieber, Martina (referee)
This work deals with the new phenomenon of daily deal sites in the Czech Republic. The work is divided into three chapters. The first chapter focuses on the internet environment into which the first successful daily deal sites began penetrace in 2010. It continues in an extensive chapter, where is described the basic characteristic of the daily deal sites. Further, there is analyzed marketing of daily deal sites and at the end of this section there are mapped advantages, disadvantages and dangers that daily deal sites can bring about to sellers and customers. The final chapter of this work is own research among customers of daily deal sites. The research is based on previous chapters and its aim is analysis of research problems focusing on selected dangers of daily deal sites. At the end of this part, results of research are compared with the previous chapter and also there are presented some recommendations. Keywords Daily deal sites, internet marketing, price, customer loyalty
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Marketing and advertisment in the entertainment idustry
Svoboda, Matěj ; Vlček, Josef (advisor) ; Průšová, Petra (referee)
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretical part the work initially defines entertainment industry and then analyzes the basic marketing knowledge, with focus on advertisement. In analytical part the work deals with differences of marketing in entertainment industry and addresses the key problems in entertainment industry as well as key problems in advertising. Finally, this work offers a solution for these problems in form of advertising on thematic events, which is illustrated on the example of Festival of Fantasy.
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The Czech economic transformation process compared to Hungary and Poland
Perková, Martina ; Loužek, Marek (advisor) ; Vlček, Josef (referee)
This bachelor writting is focused on analysis and comparison of economic transformation process of three central european countries. These selected countries - Czech republic, Hungary and Poland - have comparable starting conditions. The aim of the thesis is not only a general description of theoretical difficulties connected with the transformation process in the economical realm (and partially also in the political and institucional realm), but also to discover similarities or dissimilarities during the development of these economics. The analysis and comparison is performed mainly with the best known and the most used macroeconomic indicators. The conclusion includes an over-all summary of the transformation process up to now.
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Causes of segregation in microregions
Illmannová, Anne ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
This bachelor thesis concerns the repayment of bank loans. The theoretical part of the thesis deals with the history of banking, its contemporary appearance and sorts of bank financial loan products. Special attention is paid to mortgages and conditions of their acquisition. The practical part of the thesis concerns the confrontation of probability of default in dependence on different indicators on regional and afterwards on district level. The aim of the thesis is to explane on a concrete case from Prague, which sociodemografic characteristics have influence on the payment moral of the debtors, what the differeces are between areas with people who have good and bad payment moral and if the domicile has influence on the level of payment moral. Keywords Banking, mortgage, credit scoring, probability od default.
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Quality in additional vocational education
Stejskalová, Eva ; Vlček, Josef (referee) ; Mužík, Jaroslav (referee)
A crucial source of capital and the source of economy have become an information and knowledge and their use. It changed the nature of work and labor and the importance of learning and teaching and also a sense of knowledge and its transmission, and brought changes in social, demographic and institutional sphere. The ability to use information (knowledge) and quality of products and services, undermined the quality of processes and the quality of people in the organization, decide on its success. A quality management system (QMS) forms a part of the organization's management. There are various QMS systems. Quality management is a dynamic process that constantly changes and develops in terms of forms, methods and content. Specific QMS types can be attributed to one of three basic concepts: industrial standards, TQM (Total Quality Management), and the ISO concept. Various approaches to quality management began to develop in the 1920s. After World War II, the issues of quality gain priority particularly in Japan and the USA, followed by Europe. At that time the first true quality management systems were established. Their significance and development rapidly grew mainly in the 1980s, when quality began to be considered a key prerequisite to success and future competitiveness. Presently, two systems are...
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Explanatory factors of consumer behaviour: the survey of organic food consumers conducted on sample of inhabitants of Prague and Znojmo district
Zvěřinová, Iva ; Buriánek, Jiří (advisor) ; Vlček, Josef (referee)
Production, processing, transport and consumption of food form a significant part of the environmental burden. Organic farming and organic food production represent for many experts, policymakers and for a part of lay public a way to reduce the environmental burden. The volume of organic food production hinges on, among others, the willingness of consumers to prefer organic food to conventional food and also to change consumer behaviour. Although organic food consumer and purchase behaviour is sometimes found to be environmentally motivated, health motives are prevailing in many developed countries. Recently, organic food consumption has grown significantly in developed countries. The diploma thesis is for these reasons aimed at analysis of motivational factors and barriers that affect consumer's purchase decision-making related to organic food. First, the overview of scientific literature concerning organic food consumption behaviour is presented. Factors that explain it can be divided into four major types: attitudinal variables, contextual forces, personal capabilities and habits. In the diploma thesis, we focus on risk perception, which can be classified as the attitudinal variable. Considering the perception of health and environmental risks, it is important to point out that manufactured...
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