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Sport event management: Children Swimming Alliance race
Vacková, Iveta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Sport event management: Children Swimming Alliance race Objectives: Suggestion for management and orgnization of 4th annual race organized by Children Swimming Alliance, serving as a model for organization. Methods used: case study, semi-structured intervierw, informal interview, participant observation, document analysis, SWOT analysis Results: Proposal of management of Alliance annual race useable as a model for organization of the event. Suggestions and proposals for next years. Key words: sport event, case study, participant observation, SWOT analysis, Children Swimming Alliance, swimming
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Service quality research in swimming facility for children
Vacková, Iveta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Service quality research in swimming facility for children. Objectives: The main goal of this master's thesis is to analyze the quality of services in the swimming facility for children called Babyclub Čochtánek. Used questionnaire method is based on modified version of standardized questionnaire SERVQUAL. Marketing research results lead to the suggestions and proposals for facility management, who can improve level of offered services, gain new customers and increase satisfaction of the current ones. Methods: Marketing research consists of quantitative and qualitative methods. For interview with Babyclub clients are used written and electronic questionnaire, inspired by a standardized questionnaire SERVQUAL, which determines the quality of services from the customer's perspective. The questionnaire examined the actual perception of service quality and compared it with the respondent's expectations. The study also used a semi structured interview with the Babyclub owner, under which it is recorded in the results of an estimate by Babyclub management. The theoretical part is based on the analysis of documents. Results: Research results are displayed in graphs and classification crosses, wich are pointing out the fact that service quality in Babyclub Čochtánek is form customer's point of view...
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Sport event management: Children Swimming Alliance race
Vacková, Iveta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Sport event management: Children Swimming Alliance race Objectives: Suggestion for management and orgnization of 4th annual race organized by Children Swimming Alliance, serving as a model for organization. Methods used: case study, semi-structured intervierw, informal interview, participant observation, document analysis, SWOT analysis Results: Proposal of management of Alliance annual race useable as a model for organization of the event. Suggestions and proposals for next years. Key words: sport event, case study, participant observation, SWOT analysis, Children Swimming Alliance, swimming
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