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Proposal of Communication Mix of Product
Kelarová, Michaela ; Uhrová, Pavlína (referee) ; Milichovský, František (advisor)
The theme of this thesis is Communication mix of product UGO. The thesis is focused on the entire communication mix of the product, compare theoretical basis and real state and specifies which components of communication mix are in used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with users and customers and suggest posiible additional methods how improve the situation of a product on a market.
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Communication Plan for Product and its Economical Evaluation
Trávníčková, Lenka ; Uhrová, Pavlína (referee) ; Kaňovská, Lucie (advisor)
The main target of this thesis is to create my own design of extension of communication mix for company Vypito, a.s. There is the theoretic section, which explains the basic terms related to this topic. The next analytic part is to familiar you with the environment of the company and also with its new product Frugo. This will include a part of its economical evaluation. Finally, I will propose the new extension of communication mix to company Vypito, based on the results of my own analytical elaboration, to raise awareness and extend its clientele.
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Design of a Motivation System a the Rio Sped, Jitka Trubačová Company
Uhrová, Pavlína ; Jakubcová, Marie (referee) ; Novák, Petr (advisor)
The main target of my bachelor´s thesis is to suggest more suitable motivational system in the Rio Sped, Jitka Trubačová company. In the introduction, there will be explained the basic concepts and ideas of the term motivation. The following part of thesis is analytic survey based on questionnaires, which could emerge possible imperfections of the company. The summary of the thesis will include proposals to ameliorate the motivating structure of the company in order to improve mutual relations, performance and general welfare of the Rio Sped, Jitka Trubačová company.
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Analysis and Design of E-commerce Firms
Uhrová, Pavlína ; Holásková, Petra (referee) ; Němcová, Zuzana (advisor)
This thesis is focused on promoting the company Winery Josef Uher through Internet market. This is especially the design of appropriate ways of selling products of analyzed company using the internet and several options of internet promotion thanks to which the Josef Uher Winery will atrract new customers. The thesis contains theoretical knowledge of solved problems, further analysis focused on exploring the external and internal environment of the company, e-commerce and questionnaire investigation. The main part of this work depicts some ideas which should help the companies to attract new customers in the future, ensure better marketing of products and thus achieving greater profit.
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Communication Plan for Product and its Economical Evaluation
Trávníčková, Lenka ; Uhrová, Pavlína (referee) ; Kaňovská, Lucie (advisor)
The main target of this thesis is to create my own design of extension of communication mix for company Vypito, a.s. There is the theoretic section, which explains the basic terms related to this topic. The next analytic part is to familiar you with the environment of the company and also with its new product Frugo. This will include a part of its economical evaluation. Finally, I will propose the new extension of communication mix to company Vypito, based on the results of my own analytical elaboration, to raise awareness and extend its clientele.
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Proposal of Communication Mix of Product
Kelarová, Michaela ; Uhrová, Pavlína (referee) ; Milichovský, František (advisor)
The theme of this thesis is Communication mix of product UGO. The thesis is focused on the entire communication mix of the product, compare theoretical basis and real state and specifies which components of communication mix are in used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with users and customers and suggest posiible additional methods how improve the situation of a product on a market.
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Design of a Motivation System a the Rio Sped, Jitka Trubačová Company
Uhrová, Pavlína ; Jakubcová, Marie (referee) ; Novák, Petr (advisor)
The main target of my bachelor´s thesis is to suggest more suitable motivational system in the Rio Sped, Jitka Trubačová company. In the introduction, there will be explained the basic concepts and ideas of the term motivation. The following part of thesis is analytic survey based on questionnaires, which could emerge possible imperfections of the company. The summary of the thesis will include proposals to ameliorate the motivating structure of the company in order to improve mutual relations, performance and general welfare of the Rio Sped, Jitka Trubačová company.
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Analysis and Design of E-commerce Firms
Uhrová, Pavlína ; Holásková, Petra (referee) ; Němcová, Zuzana (advisor)
This thesis is focused on promoting the company Winery Josef Uher through Internet market. This is especially the design of appropriate ways of selling products of analyzed company using the internet and several options of internet promotion thanks to which the Josef Uher Winery will atrract new customers. The thesis contains theoretical knowledge of solved problems, further analysis focused on exploring the external and internal environment of the company, e-commerce and questionnaire investigation. The main part of this work depicts some ideas which should help the companies to attract new customers in the future, ensure better marketing of products and thus achieving greater profit.
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Business concept of selected facility of tourism in Marianske Lazne
UHROVÁ, Pavlína
The presented thesis deals with the business concept of selected tourism facilities in Marianske Lazne. The first sub-objective will be analyzing the current situation on the market of gastronomy in Marianske Lazne. The second sub-objective will present an overview of the tourist in the selected area and then describe a profile of a potential guest. According to gathered information there will be made the theme restaurant up.
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Analysis of marketing communications in the selected accommodation facilities
UHROVÁ, Pavlína
The aim of this thesis is an analysis of marketing communication in selected accommodation and suggest possible changes. For this purpose I chose the hotel U Sladka. Estimation of marketing communication was made on the basis of information supplied by directors, employees and the hotel's own observations. An analysis of the present situation results that the hotel uses these elements of promotion: advertising, sales promotion, public relations, sponsorship, trade fairs and personal selling.Director of hotel solves complaints in marketing communications. Marketing research isn´t conducted by hotel´s management.
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