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The media image of ice hockey success at the XVIII Olympic Winter Games in Nagano, 1998, in the Czech contemporary press
Špaček, Martin ; Bednařík, Petr (advisor) ; Trunečka, Ondřej (referee)
Bakalářská práce Mediální obraz hokejového úspěchu na olympijských hrách v Naganu 1998 v českém dobovém tisku popisuje, jak o největším českém hokejovém úspěchu v dějinách psala tuzemská tištěná média. Pro tuto práci byly porovnávány články z deníku Právo, Mladé fronty Dnes a deníku Sport. Olympiádu chci představit z hlediska dobového tisku, jak o této velmi sledované sportovní akci referovala vybraná jednotlivá média. Na základě analýzy prezentace hokejového turnaje v rámci zimních olympijských her v Naganu má práce za cíl ukázat, jakým způsobem se postupem českého mužstva v turnaji vyvíjel prostor pro články o národním hokejovém týmu a jakým způsobem se o něm psalo. Práce je zaměřena na analýzu počtu publikovaných článků a fotografií ve vymezeném časovém období. To je určeno od začátku roku 1998 do 11. března 1998. V další části práce se ta samá analýza jednotlivých vydaných článků aplikuje v období desetiletého (2008) a dvacetiletého (2018) výročí. Annotation The bachelor thesis The media image of ice hockey success at the XVIII Olympic Winter Games in Nagano, 1998, in the Czech contemporary press describes how domestic press covered the greatest success of Czech ice hockey in history. For the purposes of the thesis, articles from daily press of Právo, Mladá Fronta Dnes and Sport were compared. I...
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Protection of Olympic symbols in relation to the media
Běhounková, Pavlína ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
This diploma thesis Protection of Olympic Symbols in Relation to the Media shows how the Czech Olympic Committee monitors the use of Olympic Symbols and how the law that protects Olympic symbols is approached by the Czech media. The main goal of this diploma thesis is to bring a professional insight into this issue, to summarize the legal norms and other accompanying rules of the International Olympic Committee and Czech Olympic Committee and to show specific examples of violations by the Czech media in informing about the Olympic Games. The diploma thesis also uncovers why specific errors in the media occur, how media deal with the protection of the Olympic symbols in the media, and how media ensure the abidance of the law within the internal structures. An integral part of this thesis is a general summary of all the rules, examples of the errors and a summary of both the media and the Czech Olympic Committee perspectives on the issue.
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Gold lady Ester Ledecká, comparation of sport news in Branky, body, vteřiny and Sportovní noviny at the Winter Olympic Games 2018
Rossi, Adéla ; Macková, Veronika (advisor) ; Trunečka, Ondřej (referee)
The topic of this thesis is a comparison of the portrayal of the double gold medalist, Ester Ledecka, by the media Branky, body, vteřiny (Goals, points, seconds) and Sportovní noviny (Sports news) during the PyeongChang 2018 Winter Olympic Games. The selected programmes are flagship relays of the channels Česká televize and TV Nova, respectively. This thesis analyzes reportages concerning Ester Ledecka in the period one week before, during, and one week after the Games, i.e. from 3 February 2018 until 3 March 2018. The paper has two main parts: theoretical and practical. The first section deals with both public and private media outlets, presents the historical context of the founding of the sports edition of the then Czechoslovak Television, and discusses the theoretical concepts commonly used for the study of media content. Qualitative and quantitative analyses of the selected reportages then constitute the second part of this paper. The total amount of reportages on Ester Ledecka and their average footage are derived by quantitative analysis. What follows is a research establishing which pieces are sports-related and which cover different aspects of the athlete's life. The qualitative analysis is then focused on the content of the individual reportages, examining which topics were being...
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The media image of ice hockey success at the XVIII Olympic Winter Games in Nagano, 1998, in the Czech contemporary press
Špaček, Martin ; Bednařík, Petr (advisor) ; Trunečka, Ondřej (referee)
Bakalářská práce Mediální obraz hokejového úspěchu na olympijských hrách v Naganu 1998 v českém dobovém tisku popisuje, jak o největším českém hokejovém úspěchu v dějinách psala tuzemská tištěná média. Pro tuto práci byly porovnávány články z deníku Právo, Mladé fronty Dnes a deníku Sport. Olympiádu chci představit z hlediska dobového tisku, jak o této velmi sledované sportovní akci referovala vybraná jednotlivá média. Na základě analýzy prezentace hokejového turnaje v rámci zimních olympijských her v Naganu má práce za cíl ukázat, jakým způsobem se postupem českého mužstva v turnaji vyvíjel prostor pro články o národním hokejovém týmu a jakým způsobem se o něm psalo. Práce je zaměřena na analýzu počtu publikovaných článků a fotografií ve vymezeném časovém období. To je určeno od začátku roku 1998 do 11. března 1998. V další části práce se ta samá analýza jednotlivých vydaných článků aplikuje v období desetiletého (2008) a dvacetiletého (2018) výročí. Annotation The bachelor thesis The media image of ice hockey success at the XVIII Olympic Winter Games in Nagano, 1998, in the Czech contemporary press describes how domestic press covered the greatest success of Czech ice hockey in history. For the purposes of the thesis, articles from daily press of Právo, Mladá Fronta Dnes and Sport were compared. I...
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Successes of the Zlín ice-hockey club as reported in chosen media
Jurák, Vojtěch ; Trunečka, Ondřej (advisor) ; Halada, Jan (referee)
This diploma thesis deals with the media presentation of three chosen successes the Zlín ice-hockey club has achieved since the 1990s. The practical part is constituted by a quantitative content analysis that studies three different types of newspaper and their online counterparts (a community paper the Zlínský deník, online at: zlinsky.denik.cz, a national paper with a developed regional supplement the Mladá fronta dnes, online at: idnes.cz and a national paper the Právo, online at: sport.cz) in three periods of time (the Czech ice-hockey league finals in 1995, 2004 and 2014). The analysis studied 873 media articles in total. In general, the extent of coverage increased strongly between the years 1995 and 2004. The coverage of the finals by the community media was the most detailed, just as supposed. Quite surprising was the extent of coverage by the Mladá fronta dnes that was larger than expected. The core of sports reporting didn't really change across time, titles or information channels. The news, stories and game evaluations comprised the biggest part of the coverage. But it was the form of reporting that kept changing. The most observable trends were the growth of visual content in time and the increasing position of the Internet. Especially in 2014, its usage was quite extensive.
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Sports Documentary in Czech TV
Rokyta, Václav ; Záruba, Robert (advisor) ; Trunečka, Ondřej (referee)
From the begining of television broadcasting in the Czechoslovakia the sports documentary belonged to the group of TV genres, which are regularly situated on the television. Most of the czech and czechoslovak sports documentaries also got an important award at home and abroad. This thesis is looking for what place a sports documentary has in the Czech Television broadcasting at the beginning of the 21st century, an era that increasingly belongs to the Internet and shared content rather than television. The thesis also seeks to answer the question of what types of sports documentaries are currently being filmed, and whether a sports documentary is the privilege of a public television or private television or even internet stations and platforms. The thesis also includes a list of sports documentaries that were broadcasted by the Czech Television between 2000 and 2018.
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The Fallen Sport Hero: Media Image of Oscar Pistorius
Beranová, Eva ; Macková, Veronika (advisor) ; Trunečka, Ondřej (referee)
Many people remember Oscar Pistorius as the handicapped athlete given the opportunity to compete with non-handicapped racers. Thanks to his results, diligence and perseverance, he a model in society. His successful sports career was interrupted by a case that awoke the emotions of both foreign media and the Czech Republic. Pistorius shot his girlfriend Reeva Steenkamp in a house in Pretoria, South Africa. From a celebrated athlete who served as an example to others, in one day he became a man suspected of murdering his partner. Pistorius can be called a fallen sports hero who experienced great sports achievements and fame in his life, as well as police, court and prison investigations. With all this, pressure was exerted on him by the media that reported on the subject. This thesis intends to map the media image of Oscar Pistorius in selected online news servers iSport.cz and iDnes.cz, and to answer the question of how his representation in the media gradually changed during individual periods. The analysis should also demonstrate how the Pistorius' image changed after being found guilty. Through a qualitative content analysis, selected myths, frameworks, elements of celebrities typical of the representation of famous figures, will be interpreted in specific examples of selected texts and, last...
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The course of press conferences after matches of the 1 st Czech Football League
Voska, Ondřej ; Trunečka, Ondřej (advisor) ; Šimoník, David (referee)
In this paper, I deal with the issue of press conferences after matches of 1st soccer league. My goal is in the first place to describe press conferences as a part of public relations and as one of main and most important categories of respondents interacting with journalists. In the first part of my master thesis I examine sports journalism and its specifics and differences against other fields of this profession. For research itself I used techniques of observation and questioning, but mainly I worked with the data gained during interviews and information obtained by myself, as an involved observer. During my observation I have visited 14 press conferences throughout one season of 1st soccer league in total that took place all around Czech Republic. The goals of researching these events were its course, specifically how long the events were and in which environment, but also what are the rules for its organisation and how those rules are complied. Another subject of my research was a position of a spokespersons and work of journalists, whose job is to question. I was also interested in a manner of questioning and topics of questions in this area. Among main conclusions of my thesis there is significantly larger focus of media on the three biggest Czech soccer teams which are Slavia Prague, Sparta...
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A comparison of Czech football and ice hockey national teams communication with supporters in the years 2014-2018
Touma, Štěpán ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
The bachelor's thesis "A comparison of Czech national football and ice hockey teams communication with supporters in the years 2014-2018" deals with the analysis and comparison of the way both selected national teams communicated with fans during the selected time period, which was chosen due to similar sports situations of both teams. The aim of this thesis is to describe the communication of both teams and to answer the question, whether and eventually how the approach of selected subjects differed. The theoretical part focuses on marketing and public relations in sports, with an emphasis on the characteristics of sports fans. The analysis part describes the context within which the communication of both national teams took place in the selected time period and then continues to explore the specific activities related to both subjects. The findings are then used in the comparative part, which aims to identify both common and different characteristics in the communication of both national teams with supporters.
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Media image of football club AC Sparta Prague in daily Sport after Daniel Křetínský's Czech News Center joined the czech media market
Pěruška, Jan ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
Diploma thesis "Media Image of AC Sparta Prague in Deník Sport after Daniel Křetínský's Czech News Center joined the Czech Media Market" deals with comparison of the media content of Deník Sport in selected periods. The selected area was chosen because of the company of Daniel Křetínský, who is currently also the owner of AC Sparta Prague, bought the publishing house of Deník Sport. In this thesis is used the media content analysis, which should confirm or disprove the hypothesis, that the content of Deník Sport was changed in 2014 for Sparta Prague. In the theoretical part of this thesis the development of the Czech media ownership after 1989 is described, also the topics of journalistic values and possible ethics problems like conflict of interests are stated. The results of the media analysis should be added in interviews with the Deník Sport's staffers.
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