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The importance of social networking site Facebook in marketing communications of the selected company
 Novotná, Jana ; Stříteský, Václav (advisor) ; Strychová, Tereza (referee)
The goal of the thesis is to assume and recommend certain improvements that are based on the Facebook competing brands analysis and the outputs from the questionnaires to the selected company which is active in the babyfood sector. According to these new recommendations the Facebook marketing communication should be improved towards fans and the target group in general. The theoretical part describes the social networks with a focus the Facebook and the possibility of its use for business. The practical part focuses on the communication analysis of each babyfood brand on the social networking website Facebook, and the perception and the impact of this communication on consumers. This part also focuses on the satisfaction with the content and the communication of the selected brand's official Facebook page.
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