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the Issue of measuring website traffic
Každan, Michal ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The thesis, the Issue of measuring website traffic is in the first half focused on the theoretical side of web analysis and explanations of how the measurement works. Next step in this paper will be focusing on measuring tool Google Analytics, which will be configured to sample web page in second half of the thesis to demonstrate its functionality using functions like reporting tool or graphs tool. The goals of this paper are therefore to obtain adequate information on the issue by searching available resources and then use the information in practice in terms of implementation of the Google Analytics The result of the thesis will be a set of advices and recommendations to similar website owners resulting from the experience of working with the analytic tool and its results.
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Analýza možností affiliate marketingu
Koucký, Lukáš ; Sova, Martin (advisor) ; Čermák, Radim (referee)
This paper is focused on entering financial online market using affiliate marketing in form of marketing campaigns for acquisition of potential clients and theirs following monetization. The goal of this paper is to find ideal combination of marketing channels suitable for addressing potential clients of this field. Marketing campaigns were set and conducted with respect to statistics of regular customers. The most successful campaigns were identified based on return of investment. The best performance was delivered by campaign on the Facebook platform which achieved the highest return of investment due to the detailed targeting. Simplifying the purchase funnel (form usability and easy completion of the form) and good communication with potential customer showed as crucial. Potential improvements were identified based on conducted analysis. Improving design and functionality of website and offering connected products might have positive impact.
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The analysis marketing activities of the e-shops in selected segment
Čerhák, Tomáš ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The content of this bachelor thesis is the analysis of marketing activities of the e-shops in selected segment, specifically the Internet marketing. The thesis defines basic concepts like marketing, Internet marketing and describes the tools of Internet marketing. The practical part is focused on the analysis of e-shops which were selected as a potential competition for a new subject considering entering the market. The main objective of the thesis is to analyse the use of Internet marketing tools by potential competition and on the basis of the results make suggestions and recommendations for the effective use of Internet marketing to a new subject considering entering the market. The basic concepts are defined at the beginning of the thesis; the tools of Internet marketing are defined in the next chapter. The first part of the practical part describes e-shops which were selected as potential competitors. The second part of the practical part analyses the use of Internet marketing tools by competing e-shops. Suggestions and recommendations for the subject considering entering the market are made in the last part of the practical part. The ending summarizes the results of the analysis and evaluates if the objective of the thesis was achieved. The main contribution of this thesis should be the analysis of potential competition and on the basis of the results making suggestions and recommendations for the effective use of Internet marketing tools to the new online shop.
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SEO analysis of the selected site
Hošták, Miroslav ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The bachelor thesis is dealing with problematic of website optimization for search engines. The result of the thesis is a creation of a control list that includes SEO factors that would be possible to use for controlling optimization of a smaller websites that are utilised for presentation purposes of tradesmen and small enterprises or alternatively, proceed accordingly to that when optimizing. Thesis is divided into theoretical and practical part, theoretical part includes first to third chapters and practical fourth and fifth. First chapter is dealing with SEO characteristics based on multiple opinion routings, describes division of SEO techniques into ethical and unethical, comments overall significance and addition of SEO, deals with its history and describes its relationship with online marketing. Second chapter is focused on present state of SEO, deals with relevant trends of website development and describes their mutual influence with algorithms of search engines, mostly Google search engine and sketches a prognosis of future direction of SEO. Third chapter adds information about web searching, specifically discusses characteristics and division of various types of search engines, describes what factors influences indexing ability of web sites and focuses in detail on Google search engine, characterises it and explains its underlying principles. First chapter of practical part of the thesis -- fourth, directly deals with creation of controlling list that serves for SEO optimisation of web sites. Describes reasons and a mode, by which was this list compelled and explains and advocates enlistment of its specific parts -- SEO factors. Further on, deals with division, quality and weights of specific factors. Fifth chapter deals with practical application of a control list on a specific example of a selected web site. Includes a description of a selected web site and results of an analysis conducted on it. Explains inclusion of selected SEO factors into a revitalisation of a web site and rates their success. Conclusion of work is related to assessment of overall value addition of a control list, of which significance and effectivity is supported by included practical findings.
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SEO analysis of the selected web page
Krůta, Lubomír ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor thesis describes the search engine optimization. In the theoretical part it describes selected areas of SEO issues. The practical part is based on the analysis of the selected web website. It reveals faults in optimization and recommends suggestions for improvement. Some suggestions are implemented. Contribution of this thesis is the improvement of the optimization of the selected website.
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Webová microsite: teorie a tvorba frontendu microsite pro společnost T-Mobile
Vu, Tu Hoanh ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Bachelor thesis is aimed to summarize basic principle of microsite that we understand as one of important communication tool nowadays. The first part of this work covers the theory of microsite including definitions of economics view on microsite, using microsite analysis of main benefits and cluster of main microsite trends using in present. Further, the work briefly describes used technology during microsite realization. Practical part of the work describes microsite creation. Theoretical knowledge enabled to create microsite web for T-Mobile Company. Purpose of the project is find out statistics of clicks on the website, displayed microsite by users, but especially introduce new product of company related to the mobile internet.
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Use of on-line video in education
Eichenmann, Filip ; Pavlíček, Antonín (advisor) ; Sova, Martin (referee)
The diploma thesis is divided into a theoretical and a practical part. The theoretical part begins with explanation of basic concept of educational videos. The following chapter discusses advantages and possible barriers to using videos in education and presents examples of using videos in the classroom. The next chapter offers introduction to educational portals, selected YouTube channels, video tutorials and an example comparison of self-study versus university degree in a particular specialization. The practical part is divided into two chapters - Analysis of selected videos and Recommended steps for video production. The analytical part examines successful educational videos on YouTube in order to compile the recommended steps for creating quality video content in the last chapter. Included in the last chapter is also an educational video created by the author according to the previously recommended steps. This video was shown to students during a lecture at University of Economics, Prague. The students then filled in a short questionnaire as a feedback about the video. The conclusion summarizes the goals, results and benefits of the thesis.
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Implementation of IS for the internet travel agency
Šubr, Vladimír ; Sova, Martin (advisor) ; Klíma, Tomáš (referee)
The topic of this master thesis are information systems in turism. The author focuses mostly on reservations systems as an essential information systems for travel agencies. This thesis examines such systems in the context of the Internet and the model of software as a service. The Internet has become a necessary for operating these systems and it has influenced the field as a whole. The thesis has three main chapters. The first chapter is a theoretical one, where the author investigates the mechanics of information systems in turism. He attempts to formalize information systems in general and he seeks their role in organizations. Additionally, he explains how these systems work and what functionallity can be expected from them. In the second chapter, which moves between theory and practice, the author analyzes the current market situation of these systems. Next, he defines requirements on a system tailored for one specific bussiness plan. Using these requirements multi-criteria decision analysis is performed, selecting the system which best matches the chosen criteria. The last chapter is a practical one and it is concern with deploying selected system from the previous chapter and all aspects of this process. The goal of this thesis is to realize information system part of the Internet-based travel agency project and at the same time search for theoretical conclusions about these systems. The conclusions are then compiled into methodological manual for ASW application in the Internet-based travel agencies segment.
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The Issue of Content-Based Website
Sova, Martin ; Říhová, Zora (advisor) ; Svatá, Vlasta (referee)
The theme of the present thesis is a content-based website. The paper defines the concept presented on a model of layers functioning content-based website and analyses its functioning from the perspective of systems theory on the basis of identified major transformation functions bound to the operation of the web content. The reader will be acquainted with the model of content distribution on the website and the possibilities of financing its operations. Formulated hypotheses are testing possibilities of return on investment using specific advertising possibilities; validity of these hypotheses is then tested on the data collected during operation of the specific content sites. Than the problem of processes taking place in creating web content is further analyzed. There is a practical example of selection and implementation of an information system built to support the creation of content on a particular website: analyzing operating processes, it describes how the selection of appropriate resources and their deployment is made. The goal of this thesis is to help answer the question whether the operation of the content-based website may be financed by advertising the location of elements, identify what kind of processes are operated in content creation site, and state how to select and implement an information system to support them.
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SEO optimalization problems concerning function of search engines
Sova, Martin ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The aim of this work is to describe the SEO optimalization problems concerning function of search engines. In the theoretical part it describes basic architecture and function of search engines: the way it crawls the web, creates index and evaluation pagerank and also the way it creates search engine results page. In the practical part there is a test of function of the search engines in reality. On its basis some suggestions on improvement of the contemporary functionality are made.
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