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The use of the EU funds in selected area
Špetlík, Václav ; Breňová, Lubomíra (advisor) ; Soukupová, Jana (referee)
This Bachelor's Thesis is focused on the use of the EU funds in Luhačovice and on individual analyses of projects. It also includes a self-assessment. Equally important is the description of the funds including the entire process of receiving finances from the EU. The main part of this work is devoted to the description of the projects that have been co-financed by the EU, which have taken or will take place in the vicinity of the spa town Luhačovice in the years 2003-2020. An overall assessment of the work is depicted in the conclusion.
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Corruption rate and economic performance
Martínek, David ; Soukupová, Jana (advisor) ; Pavelka, Tomáš (referee)
This bachelor's thesis deals with analysis of corruption and its influence on the economic performance of country. The aim of this thesis is to describe the concept of corruption and the consequences of this phenomenon. The first section is theoretical and includes definition of corruption, its causes, consequences and description of ways how to measure corruption. The practical part contains comparison of corruption rate and selected macroeconomic indicators in selected countries of European Union. Its purpose is to confirm or disprove hypothesis about negative influence of corruption on the economic performance of selected countries.
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Specific features of financing tertiary education in Czech Republic
Justianová, Lucie ; Macáková, Libuše (advisor) ; Soukupová, Jana (referee)
The thesis "Specific features of financing tertiary education in Czech Republic" is focused on the problem of university tuition in the Czech Republic. The aim of the work is to illustrate whether investment in tertiary education will be profitable for humans and recoverable in the future, even if they had to pay tuition for college. The theoretical part deals with the basic concepts of economic theory and methods of calculating return on investment in education. The practical part deals with the analysis of the survey that people recognize the importance of investment in human capital, and even with the introduction of tuition fees are willing to invest in tertiary education. The conclusion contains a summary of the proposed funding opportunities in higher education.
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Utilization of EU funds in the selected area
Solný, Lukáš ; Breňová, Lubomíra (advisor) ; Soukupová, Jana (referee)
The thesis focuses on drawing subsidies from European funds, main focus of the thesis is the European Agricultural Fund for Rural Development. The aim of this work is to evaluate project, which has been implemented with support of European subsidies. The project is called Modernization of elementary school Skřipov: reconstruction of boiler room to biomass heating system. In the practical part will be assessed whether the project achieved the desired results and what is its current development, in this part will be also evaluated financial returns of related measures that can improve the outcome of the original project.
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Privatization process in the Czech Republic
Bochenek, Jan ; Nečadová, Marta (advisor) ; Soukupová, Jana (referee)
The bachelor thesis is concerned with privatization process in Czech Republic. Work characterizes the initial conditions, possible approaches and different methods of privatization in conjunction with their successes as well as criticism. The first part is devoted to transformation, starting points and approaches to privatization. The second part describes and evaluates the privatization process in the Czech Republic.
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Training program for children with visual and mental disability in the age range 8-15 years
SOUKUPOVÁ, Jana
In this thesis I focused on children with visual and mental disability in the age range of 8-15 years. The theoretical part of this work includes characteristic of visual and mental disability. The practical part contains clearly arranged database of exercises for children with visual and mental disability .Created database of exercises for children is divided by groups B1, B2, B3 and also includes exercises lying down, sitting, standing, with aids and outdoors. All these exercises were consulted and subsequently verified on selected individuals to prove the feasibility of individual exercises. The definitive exercises were documented by photographs and are part of this database.
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Franchising as a form of business in fitness for women
Malá, Martina ; Soukupová, Jana (advisor) ; Rusmichová, Lada (referee)
Franchising as a specific and fairly certain business method. His description, classification, pointing out its advantages and disadvantages. The following is an economic perspective and market performance franchise in the fitness for women. Aim of this work is the analysis and subsequent evaluation of the current state of fitness centers for women in the Czech market operated by franchisee.
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Women's Attitudes to Advertising on Cosmetics
Soukupová, Jana ; Postler, Milan (advisor) ; Škoda, Jiří (referee)
The thesis deals with general attitudes toward advertising and their influence on the effect of television advertising in the selected target group. The theoretical section explains communication and advertising, attitudes, their function, changes and formation and also focuses on attitudes towards advertising and their impact on the effectiveness of advertising. In the practical part, there was done my own research on the advertising of cosmetic products and the target group of women. The methodology description is followed by secondary and primary research into general attitudes towards advertising and the effect of selected ads on cosmetics in the target group. In conclusion, the analysis of relationship between attitudes on advertising and advertising effects was done, the results were evaluated and possible implications for practice were suggested.
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Characteristic Of Demand For Health Food Products
Beránková, Alena ; Soukupová, Jana (advisor) ; Džbánková, Zuzana (referee)
The objective of this thesis is to describe to a reader the specific characteristics of demand for health products. The theoretical part consists of two sections, first one is about main conclusions of microeconomic analysis of demand and the facts about consumer expenses or rather expenditure on food are also observed. The second section deals with a significant influence of marketing mixture and its basic instruments. At first the practical part analyzes the competitive environment on the health food market, in the next section the questions about consumer behaviour, essential characteristics of consumer of these products and marketing activities of manufacturers in this industry are answered.
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Alternative theories of the firm
Pipíšková Slamková, Mária ; Soukupová, Jana (advisor) ; Džbánková, Zuzana (referee)
This thesis is focused on matters of alternative theories of a company in relation to their neoclasicistic model. It deals with view on profit maximization as traditional goal of a company and on different alternatives of this goal -- either reaching of satisfying amount of profit, or maximizing other economic indicators of a company or even on mission of a company to share with the community from its profit, which is above a company's primary function. This paper reviews function of a profit accross different theories and gives detailed overview on selected models of management and behavioral alternative theories. These points are later on followed by a section dedicated to corporate responsibility of companies. Its placing between alternative theories of company is preceded by an overview of relevant expert literature sources and by an overview of conditions, which current form and understanding of corporate social responsibility formed. The end of the paper is focused on JNJ Corporation and its environment, in which the company fulfills its social responsibility goals.
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