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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing Strategy for Wellness Kuřim
 Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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Marketing Strategy for Wellness Kuřim
 Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
Detailed record
Getting cardiovascular diseases by owing car?
 Sojka, Jan ; Houdek, Petr (advisor) ; Brožová, Dagmar (referee)
The thesis analyzes the relationship between the growth of automobilism and cardiovascular mortality using data from the 18 European countries from 1997-2003. It describes basic factors of prevalence cardiovascular diseases (CVD) and econometric analysis which was made by using Arellano-Bond model. The analysis confirms positive relationship between the amount of pasager-kilometres and cardiovascular mortality. Further it confirms negative relationship between the dependent variable CVD mortality and amount of bypasses, the GDP growth, education and coffee consumption. Among the explanatory variables marriage, smoking and dependent variable was found the positive relationship. Reverse causality was discussed consequently after using The Granger causality tests. The estimated results were used to discuss the recommendation for government policy.
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See also: similar author names
3 Sojka, Jakub
1 Sojka, Jaroslav
7 Sojka, Jiří
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