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Analysis of gaming community using Soft System Methodology
Hurych, Jan ; Sigmund, Tomáš (advisor) ; Malinová, Ludmila (referee)
This diploma thesis aims to analyse virtual gaming community and it's problems in case of community belonging to EU server of the game called World of Tanks. To solve these problems, Soft System Methodology by P. Checkland, is used. The thesis includes analysis of significance of gaming communities for the gaming industry as a whole. Gaming community is then defined as a soft system. There are 3 problems analysed in the practical part of the thesis using newer version of SSM. One iteration of learning cycle of this methodology is used to solve every single one of the presented problems. Problems are chosen by players using questionnaire. At the end, application of the SSM is evaluated for the domain of gaming communities in general and problems with its application are presented.
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Proposal methodology for testing smartphones
Kostka, Lukáš ; Sigmund, Tomáš (advisor) ; Podloucký, Štěpán (referee)
In my thesis, I proposed a methodology for testing smartphones, which consists of four parts: design, facilities, special features and availability with the price. Part further includes sub-criteria for testing. Using the methodology I tested selected phones, namely three smartphones: Apple iPhone 6 Plus, Samsung Galaxy S6 and Sony Xperia Z3. After evaluating the test results, I pointed out the deficiencies of the tested smartphones and I suggested improvements. Subsequently, using a user survey it managed to find out if my assessment is in accordance with the views of the respondents and if my methodology agrees. In this work it managed to show that the respondents approved the methodology and evaluated the tested phones like the author of the methodology.
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The Impact of ICT on marketing
Pyžjanov, Kirill ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
The topic of my thesis is "The Impact of ICT on marketing." I chose this topic, because of its current actuality. The aim of this study is to provide basic comprehensive overview of this relatively new perspective on marketing, bring together and analyze some practical examples of postmodern marketing. The work is divided into theoretical and practical part. The theoretical part consists of the first three chapters and the practical part next two chapters. The first chapter deals with the basic concepts of marketing, also focuses on modern marketing. The second chapter is devoted to postmodern marketing, it is presented here in general, postmodernism and its impact on marketing. The second chapter also looks at the impact of ICT on marketing and views (views) by various authors on this issue. The third chapter focuses on the impact of ICT on marketing. The fourth chapter carries out its own research, which means that a questionnaire survey examines the impact of marketing tools to the population in relation to their age. Research is realized between two groups of respondents, when the first group are young people aged 18-30, the second group comprises the contrary, people over 50 years. An integral part of this chapter is the methodology of work. Consequently, it is realized the comparison of the two groups access to selected marketing tools. The fifth chapter is made up of the discussions, which are compared to determine a conclusion. Methods which are used to process the thesis, are mainly quantitative research method, which is implemented in the form of a questionnaire, as well as the method of analysis, comparison and deduction.
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Responsive design and its application during the process of web design
Prokop, Martin ; Sigmund, Tomáš (advisor) ; Koliš, Karel (referee)
The goal of this diploma thesis is to conduct analysis of process of web design and to compare two cases, where responsive design was used and where responsive design was not used. In theoretical part, there are explained basic terms and procedures connected with responsive and non-responsive design. In analytical part, the procedures of responsive design are applied to one particular example. Afterwards, two approaches of creating websites and the outputs of it are compared. In the end of the thesis the author compares basic and responsive web approach from different points of view.
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Email marketing strategy for educational portal
Pour, Lukas ; Sigmund, Tomáš (advisor) ; Dufek, Jaroslav (referee)
Communication with the customer plays a crucial role in today's internet marketing. In case we do not communicate with the customer or we let his attention towards our product or service fade away, than the investment into gaining him has not been well used. Email marketing itself is a very good instrument for maintaining and building the relationship with the customer. However, a great number of entrepreneurs and companies does not know how to work with email marketing and they send email just the same way as they would invite their colleagues for a meeting or simply just scan a discount flier. The first part of the master thesis therefore focuses on the definition of email marketing itself and of the features by which emails affect the customers. It than presents the ways how to maintain the customer, how to pamper them by e.g. content marketing and it shows the current trends and possibilities of automatization. The second part of the master thesis than presents and uses email marketing not only as one of the very strong instruments of direct marketing but also as one of the ways to support online education, which has been gaining a lot of popularity both in the Czech Republic and abroad. The thesis shows the possibilities how to use email marketing to promote an education website that is being created concurrently with this thesis and how to teach its visitors. The practical part shows how to set up the path of the customer and the email marketing strategy in order to change the visitors of the website into loyal customers. All that with the highest possible automatization of the process.
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Influence of informatization upon evolution in the specific socio-economic environment
Fučík, Ivan ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
This thesis analyzes the impact of the informatization on evolution in the specific socio-economic environment. It is divided into two main parts. The first one theoretically defines the notion of socio-economic environment as a naturally evolving system consisting of animate and inanimate elements with their relationships and influences to each other in dependency on knowledge and data structure. It also specifies the real essence and origin of these influences since the beginning of informatization up to the present time. In the second part is the theoretical definition used to analyze an informational system of a real company focused on consulting services. The research examines the relationship between the IS and its users in order to formulate an impact on both sides and how these impacts influence further evolution of the system.
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The Critical Systems Thinking and its necessity and usability within a commercial company
Pilecký, Jakub ; Sigmund, Tomáš (advisor) ; Pavlíček, Antonín (referee)
This thesis deals with the critical systems thinking (CST) and its necessity and usability within a commercial company. Critical systems thinking is defined and explained from different perspectives, first as a specific way of approaching a problem, but as a tool for problem solving as well. The thesis also details the specific skills of critical systems thinking and systems archetypes and identifies some interrelations between CST and a specific commercial company with its needs. The practical part is focused on the process of solving specific problems using critical systems thinking, it also discusses the benefits and limitations and evaluates the overall necessity of CST for a commercial company.
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How informatics, science and technology affect our society
Marek, Filip ; Pavlík, Ján (advisor) ; Sigmund, Tomáš (referee)
My final thesis "How informatics, science and technology affect our society" deals with an often ignored topic of the impact technology on our society. The thesis analyzes all possible positive and negative aspects of technological progress. The threats are described as social dependence on the machines and as well as the gradual moving out people from jobs. The existing system of capitalism below this technology cannot resist pressure and the pressure is a threat of his crash. The question remains to what kind of system should our civilization has to survive. Here come to the word famous futurologists, economists, sociologists, psychologists and architects. These groups of people are trying to sketch a rough draft feature of the future system. The threat of collapse of civilization can be averted. Unfortunately, each of them has their own vision and mostly of them work individually on their projects of new world. My task was to unify visions and to create a realistic vision of the whole society. The second part of my work describes the vision of these famous people and tries to find their mutual consistency. All of the visions have some deficiencies, or they are not well thought out in all aspects, so my other goal was to try to eliminate these defects or minimize them. The task for this thesis is to unite the ideas of contemporary visionaries and convince conservatives that it is not only possible to create a new social system, but rather also necessary.
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Media and its effect on the learning process in a web application
Drtinová, Kateřina ; Vondra, Zdeněk (advisor) ; Sigmund, Tomáš (referee)
The thesis concentrates on the utilization of multimedia in the learning process. For this purpose, information about memory function, media, multimedia transmission and perception and the interaction and gamification theories are synthesised. In the practical part of the thesis, a pair of educational web applications will be analysed, based on the comparison with the common quality of internet courses and specified criteria. Four main areas of interest are established for this assessment, based on the study of cognitive processes, pedagogics, communication theory and the principles of gamification. The aim of this thesis is to provide recommendations for an ongoing development of an eLearning project.
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Stalking in the world of electronic media
Smolík, Viktor ; Sigmund, Tomáš (advisor) ; Bláha, Václav (referee)
Stalking is extremely complicated phenomenon, which exists in our society. Despite the fact it's the subject of psychology studies for a long time, the knowledge about this phenomenon has spread to the public in the last few decades. This circulation was supported by the growth of electronic media, because in connection with this penetration it becomes easier a faster than before and stalkers gained new instruments to their hands. Victims were becoming constantly more vulnerable and society became fully conscious of the need of criminalization of this phenomenon. Stalking is a multidisciplinary phenomenon, which pervades many branches of research. Despite the knowledge about this phenomenon in public, information science and information management deal with stalking minimally. Therefore this thesis analyses stalking as a multidisciplinary phenomenon from the view not only informatics, but also from the view of other sciences. This thesis points to individual aspects of attacks through electronic media, to simplicity of their use and to the methods of defence against them. It points to the need of protection of personal data not only in a private life, but also in a professional life.
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