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Strategic implications of the employee performance management in emerging markets
Gregor, Richard ; Sedláčková, Helena (advisor) ; Jiránková, Darina (referee)
This thesis is dealing with the topic of the strategic performance management and cultural consequences of its implementation at emerging markets. The foremost goal of this thesis was to break down key issues which should be addressed by C-level management when considering implementation of Balanced Scorecards in emerging markets. Key issues which were addressed in this thesis: Cultural differences between emerging and developed countries; Knowledge worker as the key production factor in services; Theory of the Performance Management; Theory of Balanced Scorecards; Strategic implications of the implementation of Balanced Scorecards; Alternative approaches to Balanced Scorecards
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Inspiration of current management by strategic elements used in military approaches
Schubert, Petr ; Sedláčková, Helena (advisor) ; Dvořáček, Jiří (referee) ; Bartes, František (referee)
In today's globalised hypercompetition dominated world, companies are often fighting for survival. This theses tries to verify, if a way out could be found in the usage of strategic elements used in military approaches. Inspiration is sought in Sunzi ("The Art of War"), Carl von Clausewitz ("On War") and Nicollo Machiavelli ("The Prince"). The company's goal is to generate profit and managers should aim to achieve this goal by using every available information and opportunity, preferably without direct competitive encounter. "The Art of War" and other timeless military works give us today more then ever an inspiration how to succeed in today's hard business world.
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Strategy Generation of Mary Kay (Czech republic) s.r.o.
Vehovská, Martina ; Sedláčková, Helena (advisor) ; Bučová, Eva (referee)
My thesis is about strategy generation and its importance for the company. In the theoretical part, I tried to emphasize the main purpose of the analysis and indicate their strengths and weaknesses. In the practical part, I worked out and evaluated the process of generation Mary Kay strategy. I was not trying to generate a new concept of the strategy, but I tried to figure out why this strategy, which has been unchanged for many years, is so successful.
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Strategy of Fast Fashion Retailers in the Czech Republic - A Case Study Analysis of Three Chosen Retailers
Kučmašová, Hana ; Jaklová, Martina L. (advisor) ; Sedláčková, Helena (referee)
The aim of this master thesis is to define fast fashion and fast fashion retailing, and describe specifics of their business activities with deep focus on the Czech market. The theoretical part reviews literature dealing with international strategy and management and fashion and fast fashion retailing. The empirical part then focuses on real-life business cases. In order to illustrate the behaviour of fast fashion retailers on the Czech market, a case study method is employed. The attention is narrowed on three chosen fast fashion retailers MANGO, Zara and H&M. The separate case studies on MANGO, Zara and H&M focus on retailers' presence in the Czech market. The retailers' position on the market and strategies are then compared with the aim to identify the most successful fast fashion retailer and verify whether the hypothesis that the first mover to the market gains the competitive advantage is true for the chosen fast fashion retailers in the Czech market. Further, the work tries to find possible factors of the retailers' success in the Czech market.
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Strategic Analysis of the Business Media CZ, s.r.o.
Töpperová, Alice ; Sedláčková, Helena (advisor)
The aim of this thesis is a strategic analysis of Business Media CZ s.r.o. The analysis reveals the strengths and weaknesses of the company and the opportunities and threats arising from the surroundings of the company. Based on the strategic analysis are identified competitive advantage and proposed strategic recommendations
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Business plan of Dvorak's Prague festival
Pavlů, Kristýna ; Sedláčková, Helena (advisor) ; Krause, Josef (referee)
This bachelor thesis is focused on specification of business plan in cultural area, specifically on company named Akademie klasické hudby o.p.s. which organizes the festival Dvořák's Prague. The main goal of this work is to determine what is the situation in this sector and whether it is a profitable business to run classical music festival in a time of economy crisis. The theoretical part deals with the methodological apparatus of a business plan. It defines its structure, deals with its functions, describes its components and characterizes them. The practical part of the thesis benefits from the theoretical part. It contains a particular analysis, resulting in the koncept of business plan, a credible report on the current situation of the company, available reserves and proposed measures for the future.
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Strategic analysis of the company
Kubeš, Jan ; Sedláčková, Helena (advisor) ; Votoček, Aleš (referee)
The subject of the diploma thesis titled "Strategy analysis of the company" is a strategic analysis of the selected company. Its purpose is to analyze a current status of the company with focus on finance and distribution channels. Further, based on findings conceive a strategic recommendation for the company. The diploma thesis is divided into two parts. In the theoretical part is described a general approach to company strategy, strategic analysis and instruments for company strategy analysis. In the practical part are chosen analyses applied on the selected company -- adidas ČR s.r.o. Finally, findings of applied analysis are summarized into the strategic recommendation for the selected company.
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Hodnocení podnikatelského záměru benzínové čerpací stanice
Nosková, Veronika ; Sedláčková, Helena (advisor) ; Krause, Josef (referee)
Podnikatelský plán;Podnikatelský záměr;Malé a střední podniky;Specifika MSP,Plánování;Technicko-ekonomická studie;Finanční plán;Strategická analýza Analýza makrookolí;Analýza mikrookolí;Volba podnikové strategie;Porterův model 5-ti sil;PEST analýza;Analýza konkurence;Metody hodnocení investic;Čistá současná hodnota Rentabilita;Rentabilita vlastního kapitálu;Rentabilita investice;Vnitřní výnosové procento;Kritéria posouzení efektivnosti investice;Audit zdrojů a schopností;Syntéza;Podpora malých a středních podniků;Specifika malých a středních podniků;Nevýhody podnikání malých a středních podniků;Podnikatelský projekt;Konkurenční výhoda;Předběžná technicko-ekonomická studie;Studie podnikatelských příležitostí;Analýza trhu;Mapa konkurenčních skupin;Zdroje financování;Odhad budoucích peněžních toků;Určení podnikové diskontní míry;Doba návratnosti;Diskontované peněžní toky;Nediskontované peněžní toky;Benzínová čerpací stanice;Pohonné hmoty;Benzín natural 95;Nafta;Poslání;Vize;Strategické cíle;Bankovní úvěr;Investiční náklady;Plán nákladů;Výkaz zisků a ztrát;Výkaz o cash flow;Průměrné kapitálové náklady
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