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Neoformalist analysis of the move I love you, I love you
Sedláčková, Dagmar ; Čeněk, David (advisor) ; Svatoňová, Kateřina (referee)
(in English): The subject of this bachelor thesis is the neoformalist analysis of the film "I love you, I love you" by the French director Alain Resnais. The main aim is to show through neoformalist analysis how the film works with the concept of memory, recollections, and non-chronological narrative. The key element of this approach is the recognition of the dominant element of the film, which in the case of "I love you, I love you" is Bergson's concept of time and memory. The thesis consists of two parts; the first section is focused on cultural and economical context, the major part is a neformalist analysis. !
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Marketing research in audiovisual production: pretesting of television pilots
Sedláčková, Dagmar ; Kruml, Milan (advisor) ; TOMEK, Ivan (referee)
Marketing research in audiovisual production: pretesting of television pilots" aims to describe processes behind the creative portion of quality TV program creation.
TV stations often use so-called pre-testing in order to find out, based on a small number of viewers, whether the show will meet the station's demands and gain commercial success.
The thesis analyzes whether pretesting might be a powerful tool to positively influence future success of a TV show.
In individual chapters of the paper, the hypothesis is being proven or disproven, depending on factual examples and partial analyses.
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Marketing strategies in the development stage of a film project
Sedláčková, Dagmar ; OUKROPEC, Petr (advisor) ; VLACH, Jiří (referee)
The bachelor thesis is concerned with the marketing strategies in the development stage of a film. Its aim is to describe the substeps which a film producer should take in the course of the development in order to provide possibly the best conditions for its realization and production and to succeed on the European film market. Individual chapters focus on film marketing from the development of the original idea to the screenplay until its presentation to the target audience, in this stage the film professionals. In the conclusion I will address the issue of how these producer's activities and operations are positioned in the context of the ordinary practice in the Czech Republic.
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