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Box offices in Prague
Piliarik, Kateřina ; SULŽENKO, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
This thesis is focused at theater box offices. The key aspects describing the merits and importance of the box offices are introduced such as: distribution of information, visual and location aspects of the box office, pricing policy, and marketing support. Furthermore the work concerns the audience segmentation and its development opportunities.
The scope of the work is built up from general marketing knowledge towards the research analysis of five selected theater box offices in Prague. The theoretical part offers particular solution and discussion on the box office standing as a powerful marketing tool. The field work introduces selected box offices and researches the following criteria: appearance of the box-office, appearance of the ticket, distribution of information, and the marketing standards of theater souvenirs.
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A Culture in Crisis or Cultural Transformation?
Mikhailiv, Olga ; KAŠPAR, David (advisor) ; SULŽENKO, Jiří (referee)
This thesis will attempt to answer the question: A Culture in Crisis or Cultural Transformation? - The Case of Lviv?s Cultural Actors. The intention of this work is to critically assess the state of culture in Ukraine and to determine who are the real actors impacting cultural development in the country. The present study provides a brief overview of cultural legislation from independence to present-day as well as identifies the private and civil actors engaged in cultural activities in the country. Finally, in the framework of a case study, the thesis examines cultural development at the local level by taking the city of Lviv as an example.
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Arts and Business: Creative Incubators
Mitošinková, Barbora ; SULŽENKO, Jiří (advisor) ; ŽÁKOVÁ, Eva (referee)
New ways of financing cultural and creative projects are an intensely debated issue across all stakeholders in culture: managers, artists, students, researchers, public administration at all levels, etc. This thesis therefore discusses the topic of collaboration between artists and entrepreneurs. It explores the possible forms of such cooperation (sponsorship, donorship, corporate philanthropy, linking platforms, artistic intervention), focusing in particular on creative incubators - a promising option for linking the cultural-creative industries and the private and business sector. The nature and potential of this relationship is then analysed on cases of emerging and already active creative incubators in the Czech Republic.
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Public Relations In The Theatre
Vahalová, Lenka ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
The aim of my thesis is to explore and organize the available information to the topic of Public Relations in the Theatre. The thesis is divided into two main parts - theoretical and practical.
The theoretical part focuses primarily on the theoretical basis of Public Relations regarding the content of Public Relations as well as on communication as an integral part of PR, new trends, kinds of PR communication and means of communication. The insight into history and the cradle of PR - The United States of America is also included.
The practical part introduces two particular theatres. The first is a representative of the public theatre - Švandovo theatre at Smíchov in Prague and the second is a limited liability company - Studio DVA situated also in the capital. The entire practical part is complemented by communication with the media and journalists, where my interest focused mainly on how the media and journalists evaluate the existing "theatre service", as well as what do theatres when communicating with the media right and what could be improved at the same time.
The whole thesis continuously includes number of inspiring examples from practice either from history or the present.
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Creative center Zlín
Novák, Petr ; SULŽENKO, Jiří (advisor) ; KAŠPAR, David (referee)
The thesis deals with three main areas : issue of cultural and creative industries, the theoretical creation of a business plan and it is practical application to practice on an example of a business plan of creative center in Zlin. The first area affects the overall context of cultural and creative industries in connection with terminology themes within this issue in Zlin and Zlin region overlapping with the selected regional situation. The second area includes theoretical preparation of the execution of the business plan according to current trends. The last part reflects the summarization of the practical project at the theoretical level.
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Contemporary Dance Theatre in the Czech Republic and Its Own Structure
Hájková, Zuzana ; POKORNÝ, Jiří (advisor) ; SULŽENKO, Jiří (referee)
The aim of the thesis is to map and introduce Czech contemporary dance theatre with the accent on the entities and their interconnection. It is only focused on the professional contemporary dance theatre, movement theatre and physical theatre. First part offers an overview of companies, venues, festivals, funds and professional organizations. But main outcome of this thesis are original graphs. They fluently develop and expand previous mapping part. Thesis could be useful for those already working in dance field and even for those who intent to work in dance field for example as a manager.
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Professionalising Independent Ensembles
Milaberská, Kristýna ; SULŽENKO, Jiří (advisor) ; KEJKRTOVÁ MĚŘIČKOVÁ, Eva (referee)
This bachelor?s thesis, entitled "Professionalising Independent Ensembles", focuses on the process of professionalization which inevitably accompanies all cultural organizations that seek to build a stable position in the cultural "marketplace". The thesis is divided into three sections. The first consists of general theories of cultural management related to the issue of professionalization. The second deals with building Cirkus Cirkör, a Swedish neocircus ensemble, currently the largest and in business terms most successful in Europe. The third section of the paper discusses the La Putyka circus and issues related to its growth and professionalization. The thesis concludes with practical outputs applied to the case of Cirk La Putyka, making use of the knowledge and insights gained in prior sections.
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Žižkov freight station
Vlčková, Jovanka ; PROKOP, Petr (advisor) ; SULŽENKO, Jiří (referee)
Diploma thesis is focused on Žižkov freight station and its transformation to cultural center. It introduces its characteristics, operation and construction. It further explores the process of becoming a cultural heritage site. It describes various obstacles including complicated relations and interests of owner of the site, developers, municipality, politicians and at last but not least non-profit organisations and citizens' initiatives. It is a study of an environment, which requires to be understood prior to any further project planning. The thesis also includes concrete vision of the cultural center, introduces involved subjects - future inhabitants of the freight station and depicts the property and financial situation of the complex. This part of the thesis also includes one concrete project, which is to be organized and run by the author herself. Further on the thesis includes examples of similar cultural centers, which are already in operation both in the Czech Republic and abroad, and which prove to have positive impact on the society, art community and economics of its surroundings. Future of Žižkov freight station is merely a fraction in the issue of conversion of industrial spaces in general. Nevertheless it remains an unique opportunity to build up an extraordinary project in one of the most impressive industrial environments of Prague.
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Social Media in Theatre Promotion
Nováková, Gabriela ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
In the first part the bachelor thesis introduces the concept of social media, its specific types, and also the characteristics of marketing of non-profit cultural organizations. It summarizes several recommendations on social media work in terms of content creation, especially on Facebook. The second part is dedicated to the concrete Prague theaters and their use of the social media in practice. Theatres are subjected to a brief analysis. The conclusion evaluates the use of social media of the studied theatres and recommends improvements.
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Performing arts agencies and their activities
Kalinová, Barbora ; SULŽENKO, Jiří (advisor) ; PROKOP, Petr (referee)
The diploma thesis Performing arts agencies and their activities investigates a potential of booking agencies and touring theatre projects. It perceives them as the instrument of prolonging economic life and enhancing self - sufficiency of projects made by independent theatre companies and individual artists. Examples of foreign booking agencies aim to show what kind of services these agencies provide and in what manner they facilitate artists in the development of their careers. Second part of the thesis surveys specific situation in Czech Republic. It determines main obstacles which refrain touring projects of independent theatre companies and individual artists from being efficient. The results of this thesis are a design of subject that could substitute booking agency in Czech settings and also a proposal of whole system changes that would allow efficient touring projects of Czech independent theatre companies and individual artists.
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