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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Business plan of building distribution network for company Porcelanosa in the Czech Republic
 Prade, Lukáš ; Svobodová, Ivana (advisor) ; Švarc, Zbyněk (referee)
The aim of this thesis is to create a business plan for an existing company Design Bath, which operates as a wholesale and exclusive distributor of company PORCELANOSA Grupo on the Czech market of ceramic tiles. The plan is focused on building and extending current distribution network of PORCELANOSA Grupo products and should serve as a background for future decision making process and development of long-term strategy of company Design Bath. On the basis of this business plan we should be able to evaluate its feasibility. The theoretical part of this thesis contains basic introduction into business plans from theoretical point of view and market research methodology. The practical part includes the description of international and Czech market of ceramic tiles in order to understand the business opportunity. Description of competition, market research, proposal of suitable forms of distribution and financial plan are all included in the practical part in the way that the chapters logically follow each other. Financial plan revealed that the business plan is viable. Potential risks and conditions of successful realization complete the last part of the thesis.
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Legal issue of olive oil labeling
 Prade, Lukáš ; Štěpánek, Petr (advisor) ; Vavrečka, Jan (referee)
The content of this bachelor thesis is the issue of labeling of olive oil in relation to the ongoing fraud on the market of this commodity. In the first chapter is olive oil basically characterized and its various types are divided according to their quality. Legislation forms the crutial part of the thesis and serves as a base for following chapters. Next part focuses on the situation on the world market of olive oil and explains the reasons for such a comprehensive legislation related to this issue. The last two chapters assess the improvement in the labeling of olive oils on the basis of tests carried out by independent entities and also on the basis of a survey mady by the author.
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