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Satire and parody on social networks: fake Czech profiles
Poloch, Jiří ; Hladík, Radim (advisor) ; Švelch, Jaroslav (referee)
The aim of this work is to map fake Czech profiles on social network Facebook and Twitter. "Fake profiles" in this case mean those where authors are acting as a well-known person, company or institution. The authors mostly found these to entertain themselves and readers. They use satire, parody, and often sarcasm as well. After a general introduction to the topic, which includes, among other things, the introduction of social networks, including the regulation they take for the protection of personality, the main part follows. It analyzes 8 different Czech false profiles. The content of the posts, the account statistics, the most successful posts and possibly other related information are presented. An important part of the work are interviews with authors of these profiles as well as with counterparts, real people or companies. This offers a close look at the backstage of the creation and running of the profile and, on the other hand, the possibility to ascertain the reaction of the concerned party. The next section was included in order to bring a wider view of the issue. It is devoted to similar profiles abroad, which gives the possibility of comparison of the local and international environment. The thesis ends with a chapter devoted to the situations when the content of false profiles is used...
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Satire and parody on social networks: fake Czech profiles
Poloch, Jiří ; Křeček, Jan (advisor) ; Jirků, Jan (referee)
The aim of this work is to map fake Czech profiles on social networks Facebook and Twitter. "Fake profiles" in this case mean those where authors are acting as a well-known person, company or institution. Best known Czech profiles are Twitter's @schwarzenbergk, @kardinalvlk or @ovcacek_jiri and Facebook profile @jiriovcacekunofficial. After a general introduction to the topic, which includes, among other things, a brief look at the topic of political satire and the introduction of social networks, including the regulation they take to protect personality, the main part follows. It analyzes 8 different Czech false profiles. The content of the posts, the account statistics, the most successful posts and possibly other related information are presented. An important part of the work are interviews with authors of these profiles as well as with counterparts: real people or companies. This offers a close look at the backstage of the creation and running of the profile and, on the other hand, the possibility to gain the reaction of the concerned party. A comparative analysis of false and real Jiří Ovčáček's Facebook profiles is conducted in this part as well. The next section is included in order to bring a wider view of the issue. It is devoted to similar profiles abroad, which gives the possibility...
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Satire and parody on social networks: fake Czech profiles
Poloch, Jiří ; Hladík, Radim (advisor) ; Švelch, Jaroslav (referee)
The aim of this work is to map fake Czech profiles on social network Facebook and Twitter. "Fake profiles" in this case mean those where authors are acting as a well-known person, company or institution. The authors mostly found these to entertain themselves and readers. They use satire, parody, and often sarcasm as well. After a general introduction to the topic, which includes, among other things, the introduction of social networks, including the regulation they take for the protection of personality, the main part follows. It analyzes 8 different Czech false profiles. The content of the posts, the account statistics, the most successful posts and possibly other related information are presented. An important part of the work are interviews with authors of these profiles as well as with counterparts, real people or companies. This offers a close look at the backstage of the creation and running of the profile and, on the other hand, the possibility to ascertain the reaction of the concerned party. The next section was included in order to bring a wider view of the issue. It is devoted to similar profiles abroad, which gives the possibility of comparison of the local and international environment. The thesis ends with a chapter devoted to the situations when the content of false profiles is used...
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Marketing communication of the LEO Express rail carrier since 2012
Poloch, Jiří ; Halada, Jan (advisor) ; Klimeš, David (referee)
The bachelor thesis aims to analyze the overall marketing communications of company LEO Express since it entered the market until now. It also deals with other issues necessary for a comprehensive overview and understanding of the context - outlines the issue of competition in the railways in the Czech Republic, which for years have not been possible due to monopoly of the state carrier Czech Railways (České dráhy). It also maps the history of the youngest participant of the battle for customers on the route Prague - Ostrava, presents the main themes of communication and the most important campaigns. The main part then discusses multiple communication channels that the company uses. Each of these is described and critically assessed and compared to the communication of the competitors, RegioJet and Czech Railways. In this way is, for example, analyzed the content and administration of social networks, websites and in-store communication in ticket shops. The last part is devoted to the analysis of data from a survey that I conducted among the passengers on board of the train. This implies, for example, the adoption of the company's communication activities of in the eyes of its customers or particular campaigns awareness.
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