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Návrh odkládacího konferenčního stolku do obývacího pokoje
Polášková, Kateřina
The bachelor thesis focuses on the design of a storage table, which is intended for use in the interior, specifically in the living room. The thesis is divided into theoretical and practical parts. The theoretical part begins with an introduction to the subject, then the history of coffee tables, typology and requirements for table furniture in terms of ergonomics, safety, design and material solutions are summarized. The practical part describes the overall process of designing and manufacturing a storage table. There are market analysis, initial sketches, final design, drawings, 3D visualization, implementation procedure and material cost calculations. The result of all the work is a prototype of the designed storage table.
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Faktory ovlivňující množství a kvalitu silice v rodu Salvia (šalvěj)
Polášková, Kateřina
This bachelor thesis dealt factors, which affect the quantity and quality of essential oil in the genus Salvia. Summarizes the internal and external factors, that affecting the production of essential oils of sage, and their impact on the amount and proportion of its individual components. The conclusion summarizes the optimum conditions for growing sage with regard to quality essential oil used for further processing. It also provides an overview of species cultivated on an experimental garden ZF MENDELU and their botanical characteristics.
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Segmentation of Infant Food Market
Polášková, Kateřina ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The main goal of my master thesis is to identify differences, or similarities among consumers of infant food. Based on these characteristics were revealed groups, also called segments. Consumers in these segments are as homogeneous as possible, and vice versa the segments are mutually the most heterogeneous. After uncovering these segments is another goal of proposing marketing recommendations to individual segments. The work consists of theoretical and practical part. The theoretical part describes the process of segmentation. Practical part deals with the uncovering of segments. The research used secondary and primary data. Were used a secondary data from the database MML-TGI, which was analyzed by the Data Analyzer. Primary data was collected by questionnaire survey and subsequently processed in the IBM SPSS Statistics version 22. There has been uncovering the four segments, which have been named, described and suggested marketing recommendation.
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Marketing application in the dental office
Polášková, Kateřina ; Procházková, Markéta (advisor) ; Bieliková, Monika (referee)
The goal of this Bachelor` Thesis is how to apply marketing tools to the dental office environment. The theoritecal part deals with marketing terminology that is used in health care. I focus on the analysis of target groups, competition and marketing mix. The practical part is focused on the introduction of selected dental office to which applies the tools of marketing. In conclusion I will make appropriate recommendations to improve marketing activities in the dental office.
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