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National Repository of Grey Literature 13 records found  previous11 - 13  jump to record: Search took 0.00 seconds. 
The evaluation of the impact of the transition process on the czech economy after the year 1990
 Pokorná, Kristýna ; Klosová, Anna (advisor) ; Gullová, Soňa (referee)
This work analyses the impact of the transition process on the czech economy after the year 1990. The first chapter defines the term transformation and discuss the basic pillars of transformation, i.e. liberalisation of prices and foreign trade, privatisation, macroeconomic stabilisation and institutional reforms. The second chapter analyses macroeconomic indicators(GDP, inflation rate, unemployment rate and balance of trade)and analyses their development in time. The third and also the last chapter covers the development of the banking sector, it also focuses on the emergence of specialized banks and the problems with bad loans.
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The role of consumer contests in commercial communications
 Pokorná, Kristýna ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The thesis deals with the role of consumer contests in commercial communications. The aim of this thesis is to assess their role in communication mix. The theoretical part analyzes consumer contests as one of sales promotion tools and describes their specific features. The practical part stems from my field research and examines whether consumer contests have any impact on purchase decision and on brand awareness.
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Creation of the Joint European Currency and Comparation of its Position with the American Dollar
 Pokorná, Kristýna ; Neumann, Pavel (advisor) ; Řehořová, Veronika (referee)
Práce pojednává o procesu vzniku a fungování společné evropské měny euro, hodnotí jeho přednosti i možná rizika. Práce se též zabývá srovnáním pozice eura a dolaru z historického hlediska, charakterizuje současný stav a uvádí možné prognózy do budoucna.
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National Repository of Grey Literature : 13 records found   previous11 - 13  jump to record:
See also: similar author names
8 POKORNÁ, Kamila
46 POKORNÁ, Kateřina
16 POKORNÁ, Kristýna
8 Pokorná, Kamila
2 Pokorná, Karla
3 Pokorná, Karolína
46 Pokorná, Kateřina
3 Pokorná, Katka
9 Pokorná, Klára
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