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The proposal of the evaluation and the remuneration system
Vyskočilová, Dana ; Pilař, Ladislav (advisor) ; Barbora, Barbora (referee)
This thesis deals with system of employees evaluation and rewards in the given company. Based on the information gathered from the literature it summarizes basic concepts of employee's performance management, evaluation and rewards. The analysis was performed based on the existing situation of employees evaluation and rewards in companies, as well as based on qualitative research of employees satisfaction and motivation. As the outcome of this analysis and research, the new system of employees evaluation and rewards was drafted.
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Business project
Hašková, Barbora ; Pilař, Ladislav (advisor)
The purpose of this work is to give guidance on creating a business project for starting companies. The work is divided into two parts. In the theoretical part defines terms related to legal forms of business, and also will explain possible sources of funding. The last chapter discusses the importance and structure of the business project, an emerging company. In the practical part I will present a business project and legal forms of business, which I chose for the business project and bring the advantages and disadvantages of selected legal form and the reason why I have this particular legal form chosen. The next step of my work will be acquainting the reader with an analysis of the company surroundings and marketing studies. The most important part of the practical part of this thesis is the financial project, which transformed with the previous section of the business project into numbers. In line with the findings in the theoretical part I create a business project that focuses its activities on photographic services.
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Business project
Hašková, Barbora ; Pilař, Ladislav (advisor)
The purpose of this work is to give guidance on creating a business project for starting companies. The work is divided into two parts. In the theoretical part defines terms related to legal forms of business, and also will explain possible sources of funding. The last chapter discusses the importance and structure of the business project, an emerging company. In the practical part I will present a business project and legal forms of business, which I chose for the business project and bring the advantages and disadvantages of selected legal form and the reason why I have this particular legal form chosen. The next step of my work will be acquainting the reader with an analysis of the company surroundings and marketing studies. The most important part of the practical part of this thesis is the financial project, which transformed with the previous section of the business project into numbers. In line with the findings in the theoretical part I create a business project that focuses its activities on photographic services.
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Online Marketing Communication
Krůta, Pavel ; Pilař, Ladislav (advisor) ; Balcarová, Tereza (referee)
In the world of internet, there is increasingly growing importance of online marketing, which is necessary for the existence of the company, therefore the submitted work deals with on-line marketing communication for the e-shop with aim to increase the competitiveness of the selected e-shop on the market.
The concept of the work is based on processing the theoretical part, where is explained the meaning of marketing promotion and marketing communication including used marketing tools. This is followed by a practical part, where the task is to analyze the current state of on-line marketing communication of Lilian.cz e-shop, which is engaged in internet sales of Czech caring cosmetics. For this purpose the marketing tools for on-line promotion are subjected to research, on the basis of this research are selected tools, in which the e-shop has weaknesses or which are not used yet, although it would increase its level of promotion on the internet.
On the basis of this information is created a suggestion of on-line marketing communication, which would rectify identified shortcomings, expand portfolio of yet utilized online marketing tools and thus improve the position of the e-shop among others on the internet.
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Business project based on franchising
Zavázalová, Kateřina ; Pilař, Ladislav (advisor) ; Zdeněk, Zdeněk (referee)
The thesis describes business project based on franchising. For this type of business had been choosen the company The Little Gym which is deals with providing services mainly exercise classes in specialized gyms for children aged from 3 months to 12 years. The aim of this thesis is create a business and economic evalution of the project in the field of fitness with the use of franchising.
The thesis is devided into theoretical and practical parts. In practical part the authoress used data from the Czech statistics authority and created a comparison of development birth of childrens, income of families, proportion of minor against the population and others namely between regional cities as Hradec Králové where a new branch will come and Ostrava where the branch was recently opened. Marketing research of potential customers was focused on their opinions and attituteds to physical activitites. Further was done a market segmentation and analysis of competition, especially Porter model. The financial plan was developed based on calculation from the available data. In conclusion the bussines plan was evaluated including evaluation of the economic aspects of the project.
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Changing provider of e-shop
Kozel, Tomáš ; Pilař, Ladislav (advisor) ; Poláková, Jana (referee)
The bachelor thesis deals with project management and internet marketing. Thesis consists of research part where individual terms are outlined and individual procedures and methods are described and practical part, which is focused on creation of a particular project to change e-shop provider in a selected company.
Goal of this thesis is a creation of the project to change e-shop provider
in a selected company. It will be created on the foundations of the procedure, which
is described by the project management. Individual project activities are aimed
at preparation and creation of the e-shop, including the use of appropriate marketing tools on the internet.
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Corporate culture
Pejšek, David ; Pilař, Ladislav (advisor) ; Balcarová, Tereza (referee)
This bachelor thesis deals with the topic of corporate culture. The aim of the thesis is to describe the impact that the company cell phones have on the personal life of the employees.
The first, theoretical, part is focused on the concept of corporate culture and defines its basic components and elements. This part is trying to summarize all the approaches available in the literature by variety of authors.
The second, practical, part of this thesis presents the results of a questionnaire survey which is focused on the influence of the company cell phones on the employees in their personal free time. The conclusion summarizes the entire survey and offers the interpretation of the results.
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Business plan
Jurišta, Jiří ; Pilař, Ladislav (advisor) ; Jakub, Jakub (referee)
This diploma thesis engages in evaluation of business plan in tourism. Describes system of tourism at first of all, then institutional support at the level of the Czech Republic a European Union too. It shows the way, how found company in tourism and what legal condition must be done for it. The evaluation within economical analyse was done in economic environment and was analysed the competitors and their market supply. Thesis takes into account the risks and preferences of demand. The costumers´ preferences were found out of the survey. The business plan, which is based on the economical analysis, then shows the concrete plan for Romania, like subject of the business of tourism agency.
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Lean Management Application
Stará, Kateřina ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
The aim of the Diploma thesis Lean Management Application was optimize level of stock in manufacturing company KONE Industrial koncern s. r. o. by using of selected techniques of Lean management and proved financial savings in stock by economic analysis. The first part of the study was focused on the main concepts and basic principles used in Lean management. Furthermore, this part dealt with the issue of warehouses and inventories. In the second part ot the thesis was introduced company and current state was analyzed. Chapter Solution proposal of optimization of inventory included suggestions for possible solutions and the economic evaluation of the proposed changes by using knowledge as explained in the first part. The work is finished by summarizing the results of this work, discussions and recommendations.
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Consultant in the implementation of Lean Management
Gergel, Lukáš ; Pilař, Ladislav (advisor) ; Tereza, Tereza (referee)
The main aim of the thesis Consultant in the implementation of Lean management was the introduction of Lean principles and tools of management by an external consultant selected manufacturing company. Lean Management implementation process is often accompanied by a number of obstacles that can be avoided by using the experience of external consultants who are able to introduce the tools of continuous improvement in all areas of manufacturing companies. The procedures and tools proposed by author of the thesis lead to improve processes in the production company, reduce waste of all resources and thereby saving considerable funds. Audit in the production company revealed weaknesses that the author together with the management planned to remove by tools of Lean Management. Work is finished summary of successfully completed and ongoing lean manufacturing tools.
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