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Kazakhstan: Mortality in European context (comparison with selected European countries and nationalities)
Petkov, Michal ; Kučera, Tomáš (advisor) ; Kurtinová, Olga (referee)
Kazakhstan: Mortality in European context (comparison with selected European countries and nationalities) Abstract The aim of this diploma thesis is to anylized mortality rates in Kazakhstan and compared it with selected European countries. In the begining of the thesis is brief outline of history and development of ethnic composition in this Central Asian Republic. Another section contains a comparison of the economic and social conditions in Kazakhstan with two selected European countries - the Czech Republic and Sweden. The thesis continues with comparison and development of the most important mortality indicators in the three above mentioned countries. One of the used criteria summarizes findings from the comparison of mortality backgrounds of three selected European minorities living in Kazakhstan (Germans, Russians and Ukrainians) with their country of origin. This comparison shows a big difference for German nationality, for Russians and Ukrainians the differences are minimal. The concept of avoidable mortality was also used for comparison mortality conditions in selected countries. The results show a low level of health care system in Kazakhstan. The analysis shows a clear gap in Kazakhstan levels of mortality in comparison with selected European countries and nations. Keywords: Kazakhstan, The...
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Kazakhstan: Mortality in European context (comparison with selected European countries and nationalities)
Petkov, Michal ; Kučera, Tomáš (advisor) ; Burcin, Boris (referee)
Kazakhstan: Mortality in european context (comparison with selected european countries and nationalities) Abstract The aim of this diploma thesis is to compare mortality rates in Kazakhstan with selected European countries. The first part discusses literature, available data sources and a list of indicators. The thesis deals with brief outline of history and development of ethnic composition in this Central Asian republic. Another section contains a comparison of the economic and social conditions in Kazakhstan with two selected European countries - the Czech Republic and Sweden. The thesis continues with comparison and development of the most important mortality indicators in the three above mentioned countries. The last chapter summarizes findings from the comparison of mortality backgrounds of three selected European minorities living in Kazakhstan (Germans, Russians and Ukrainians) with their country of origin. The analysis of above mentioned factors shows a clear gap in Kazakhstan levels of mortality in comparison with selected European countries. A Comparison of mortality of European minorities living in the territory of Kazakhstan with their countries of origin shows a big difference for German nationality, for Russians and Ukrainians the differences are minimal. Keywords: Kazakhstan, European...
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Usage of videomarketing in presentation of tourism destinations on the internet
Petkov, Michal ; Herget, Jan (advisor) ; Kvítková, Zuzana (referee)
This thesis primarily focuses on usability of video in tourism destination online marketing. Main aims are analysis of video usability modes and testing of online video ad effectiveness. Thesis also evaluates overall advisability of using videomarketing tools in destination marketing. The first chapter describes international tourism and some important tourism terms related to the overall topic such as destination, image and destination marketing. The second chapter contains facts about key internet trends and their use in tourism industry. There is also part dealing with mutual influence of internet trends and tourism consumers' behavioural shift. The third chapter presents the analysis of roles and usability modes regarding online video. In the fourth chapter there is a test of banner advertisements effectiveness consisting of video and non-video banners data comparison. Results show possible usage modes of videomarketing for destination. User generated content with video, social networking and review systems were identified as key tools for combining with online video and thus enhancing online destination marketing. These topics are also considered as the most suitable for further research. Data testing results point out higher effectiveness of ads with video content when compared to non-video content ads.
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