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Body image and its impact on consumer health
Paničová, Maja ; Pešek, Ondřej (advisor) ; Vávra, Oldřich (referee)
The aim of Bachelor's thesis is to introduce the issue of body image. This thesis will focus on the problem of displaying male and female bodies in the media and how much are consumers influenced by the "cult of thinness". As a result of this cult, many people are on a diet. In recent years, they are also increasingly undergoing cosmetic surgery. The aim of the practical part will be find out how consumers feel about their physical appearance - how they are satisfied with their body and what is their opinion on plastic surgery. The second part will present views on body image issues, which were obtained through interviews with experts.
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Marketing in cinematography.
Kurilova, Yulia ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
the aim of the work is to give reader an information about implementation of the marketing instruments during the process of making and selling audiovisual products. Also my aim is to hold a research about how European Union is helping its domestic cinematography to become more competitive comparing with film production of USA
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Analýza komunikace sociálních kampaní proti kouření
Součková, Anežka ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
Bachelor thesis The analysis of communication of social campaigns against smoking deals with exploring differences in the used means of communication with the public. It is divided into two parts, theoretical and practical. The theoretical part is mainly focused on explaining the concepts related to social campaigns, the role of tobacco marketing and legislation related to tobacco advertising. The practical part presents the social campaign against smoking and for comparison with the differences in communication and the elements are chosen some countries of the European Union, the USA, Russia and the Asian continent. It also deals with the survey questionnaire which exploring if already the phenomenon of the uselessness of anti-smoking campaign is true, or the Czech population have a positive or negative effect and whether does exist there some awareness of these campaigns and money and time associated with the formation of anti-smoking campaigns are useless.
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Interactivity in Museology
Belaňová, Petra ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The MA Thesis makes a brief survey about one of interesting trends in museology - the interactivity. First part of the Thesis is devoted to the definition of interactivity in the relation with museums. Interactivity is understanded as a possibility for the visitors to be active and creative at the museum, to use more senses than only their eyes, the possibility to touch the exhibited objects. From all types of museums two are considered to be completely interactive or hands-on - Science Centers and Children's museums. The next part of the thesis is dedicated to the fundamental aspects of Arts Marketing and interactivity is assigned to the Product of museums as one of its aspects. An analyzis of some foreign and Czech interactive museums is also an important part of the Thesis.
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Marketing importance of body image
Francová, Nikola ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
This work focuses on body image in terms of individual consumer behavior, predispositions as well as in terms of how media, which portrayed the beauty ideal, affect us. It explains the physical self, body language, image and how was seen in the history. The practical section briefly describes the first phase of research. After using the chart work summarizes the research. The most interesting results are that the beauty ideal for most respondents is not a top-model shaped woman but real woman with natural female form and appearance.
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Influence of tabacco and alcohol advertising on consumer
Kopecká, Tereza ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
In my work I deal with alcohol ads and their influence on consumer behavior. Tobacco advertising has been prohibited due to tobacco malignity. Accordingly, there are not likely to encourage smoking. Whether the consumption decreased after the ban is also included in this work. Since alcohol is currently a problem not only juveniles but also adults and intensity of consumption continues to rise, there is a need to deal with this problem. The aim of my work is to determine whether alcohol advertising affects consumer choices in the consumption of alcohol.
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The analysis of anti-smoking campaigns
Nejezchlebová, Tereza ; Pešek, Ondřej (advisor) ; Hrkal, Marek (referee)
Bachelor thesis called The analysis of anti-smoking campaigns deals with campaigns against smoking in various countries and their comparison. The aim is to analyze the method and effectiveness of communication of the campaigns. The work is divided into two parts - theoretical and practical. The theoretical part discusses social marketing in general and legislative measures in the issue of smoking. The practical is focused on real campaigns in the world, namely the Slovak Republic, Australia, USA, India and France, with special emphasis on the Czech Republic followed by a comparison of campaigns and different ways of their communication. Another part of the practical part is a survey which is aimed to identify people's attitudes to smoking, their views on the effectiveness of campaigns and also whether anti-smoking campaigns can affect smokers, change their mind and force them to quit smoking.
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Etic aspects of childrens body image
Bokaová, Katarína ; Pešek, Ondřej (advisor) ; Vávra, Oldřich (referee)
This bachelor thesis deals with marketing communication focused on children, particulary with the impact on children's body image. It reflects the regulation of advertising in terms of legal and ethical issues. It seeks to examine the manipulability of children in decision-making process and the impact of advertising and media on their healthy development. The role of the thesis is to highlight the importance of careful monitoring of the marketing development and its negative impact on children, particulary the growing number of children with eating disorders such as obesity.
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The influence of media on perception of the own body with emphasis on the issue of cosmetic surgery
Vančurová, Olga ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The bachelor thesis is related to the cosmetic surgery as a trend of the modern times. The thesis consists of theoretical and practical part. The theoretical part is divided into five chapters. The first, second and third chapter deal with the explanation of the terms plastic and cosmetic surgery, history of plastic and cosmetic surgery and the chosen procedures. The fourth chapter discusses the researches carried out in the field of cosmetic surgery, the medialized of cosmetic surgery and the current trends. The attention is also paid to the current demands on the human body. The fift chapter of the theoretical part is devoted to the influence of media and advertisement on perception of human body. The practical part is conceived in the form of interviews with the experts. The main goal of the interviews was to find out the opinions of experts on the topic and their point of view.
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Neuromarketing
Brtník, Adam ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
The topic of the work is new marketing disipline -- neuromarketing. In the first half there is description of functional magnetic resonance and electroencephalography and their use in neuromarketing. There are also basic principles of brain functions -- brain parts, the way the old brain communicates with the surroundings a importace of all human senses. In the second half of the work thre are mentioned phenomenons of priming and mirroring. At the end of the work is mentioned brainethics and possibilities of neuromarketing abuse.
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