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Application of political marketing in the parliamentary elections in Slovakia
Komorová, Michaela ; Boučková, Jana (advisor) ; Pešek, Ondřej (referee)
The thesis analyses election campaigns of successful parties by Lees-Marshment model. According to five basic aspects - election research, political product, implementation of product, adjustment of product and communication - the work aims to prove or disprove the hypothesis, that more market oriented political party tends to gain more political profit. Furthermore, the thesis describes financing of political parties and several negative campaigns connected to chosen parliamentary election. Thanks to questionnaire market research the work aims to analyse the factors of influence on decision-making of the first-time voters.
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Geographical aspects of commuting to work and schools in the district of Benešov
PEŠEK, Ondřej
The present thesis deals with the geographical aspects of commuting to work and schools in the district of Benešov between 1991 and 2001. Introductory chapters are devoted to the objectives of this work and literature review on the topic. The following chapters are focused on the methodology and data processing for commuting. Followed by a chapter containing selected geographic characteristics of the district Benešov. Other chapters deal with commuting to work and schools in the region. There is also evaluated the influence near of makroregion center of Prague on the monitored region.
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Marketing communication of fashion brands and their influence on consumer´s body image
Macková, Monika ; Pešek, Ondřej (advisor) ; Krátký, Ondřej (referee)
The Master's Thesis deals with the marketing communication of fashion industry with the focus on two particular global fast fashion brands. The main goal is to identify the specifics of marketing communication strategies of fashion industry, to analyze the approach difference of the two chosen fashion brands H&M and Zara and to define their influence on consumer's body image through qualitative and quantitative research. The thesis is divided into several parts. The first chapter follows up the peculiarities of fashion marketing communication including the use of particular communication instruments and new trends. The second part deals with the pivotal points of marketing communication of H&M and Zara and also analyzes the relations between the fashion industry and the currently much discussed issue of body image. The next section concentrates on the methodology of the research and describes the techniques of data collection and the surveyed group. The last practical part evaluates the results of the primary data obtained by the research with the purpose of defining the impact of fashion brands communication campaigns on the consumer.
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The Content Analysis of Body Image in the International Comparisons
Balatková, Táňa ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The content of the Diploma is the introduction and analysis of body image including historical development, cultural and social impacts and the differences of men's and women's images. The marketing view of this problems and the introduction of interesting campaigns in the body image is important as well. In the next part of Diploma I compare two lifestyle magazines from two different countries -- the Czech Republic and Sweden -- with the help of comparative analysis. The aim of the analysis is to compare the meaningful differences between the body images in both countries, which will appear during the research of the magazines. Thanks to evaluation of a lot of categories the very interesting results developed. The most important of them is the fact that a wide range of multinational advertisements appeared in both magazines. In spite of it some cultural and anthropological differences were discovered.
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Marketing research farmers markets in the Czech Republic
Adámeková, Katarína ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
Diploma thesis on the topic of marketing research farmers markets aims to identify the most important motives that influence buying behavior of consumers who visit farmers markets, as well as those who do not seek out farmers markets on the contrary. The first part is to get familiar with issues from a marketing point of view. Next, I considered it important to clarify to what are principles and rules of farmers' markets and how do they work in general. The practical part of my thesis includes its own investigation dealing with the degree of popularity of farmers' markets for consumers in the Czech Republic. The conclusion gives marketing recommendations based on the analysis of the results of my research and the external observation. The results of my research can serve both for laymen who want to learn more about this topic from a marketing point of view, as well as for all stakeholders in this field.
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Wellness - key for success, new-age or fraud?
Kutmanová, Lucie ; Kouba, Vojtěch (advisor) ; Pešek, Ondřej (referee)
The topic of this thesis is concrete multi-level marketing company, which distribute wellness products. Thesis consider this problem from economical, sociological, religious and medicial point of view. Theoretical part describes the problem in terms of multi-level marketing, religion, health and wellness.Practial part compares this terms with the company and its behavior, characterize its socio-cultural enviroment, with help of the specialist and comparism of prices evaluate its products and tries to estimate its future in Czech republic. Thesis uses every accessible ressource.
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The comparison of displaying people in advertisements of different countries in Europe
Bohatá, Markéta ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The purpose of this thesis is to find differences of displaying people between Spanish, Czech and Swedish advertisements in local magazines. The magazines are intended for women in age 26 and more. There is always only one magazine for each country. A content analysis was used as a method for research, which compared characteristics in 34 categories that I chose. In the result of analysis we can find percentages of displaying characteristics and an influence between them. Chosen categories are compared with cultural dimensions. These dimensions are generally described in the theoretical part of the thesis. The main classification of cultural dimensions that I used was from Mr. Hofstede.
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Ethical aspects of personal forms of marketing communication
Libovická, Lucie ; Pešek, Ondřej (advisor) ; Žižka, Jiří (referee)
This bachelor thesis point out transgressions against good manners in direct marketing and personal selling. Realized marketing research identifies consumers' opinions, attitudes and experiences with these forms of marketing communication. Current situation is described from received informations and main attention is paid to ethical problems occurring in direct marketing and personal selling. The data were obtained by written inquiring.
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Marketing strategy of Antibactif product for company Blažek Glass s.r.o.
Zdobinský, Jan ; Pešek, Ondřej (advisor) ; Matoušková, Eva (referee)
The goal of this thesis is to suggest a suitable marketing strategy for medium company. The thesis is divided into three imaginary parts. The first part of the thesis contains and describes all of the tools and methods used to create the thesis. The second part describes the history and present of company Blažek Glass. The third part analysis the company, market and product Antibactif and based on the results compiles a suitable marketing strategy. In practice, the thesis should provide an appropriate way of establishing the product Antibactif on the Czech market.
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