Original title: Marketingová komunikace módních značek a jejich vliv na vnímání body image spotřebitele
Translated title: Marketing communication of fashion brands and their influence on consumer´s body image
Authors: Macková, Monika ; Pešek, Ondřej (advisor) ; Krátký, Ondřej (referee)
Document type: Master’s theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Body image; Fashion brands; H&M; Marketing communicaton; Zara; Body image; H&M; Marketingová komunikace; Módní značky; Zara

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/34163

Permalink: http://www.nusl.cz/ntk/nusl-136227


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2013-01-23, last modified 2022-03-03


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