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Contemporary czech film criticism as endangered genre
Novák, Ondřej ; Šobr, Michal (advisor) ; Novotný, David Jan (referee)
This thesis called "Contemporary Czech Film Criticism as an Endangered Genre" is supposed to assess the contemporary image of the film criticism in the Czech printed serials, that apply to it steadily, to chart significant Internet alternatives of the film criticism (critic and fan blogs), to describe some ways of their coexistence and mutual influences. First part is devoted to a research of the meaning of the term "criticism", what its intention is, which functions it should fulfill, which kinds of it could be distinguished and how it should be written. The second part is focused on the film criticism in the light of its historic position in the age of wide extension of the Internet, when a new branch of the film criticism has appeared apart from the journalistic one and the one of the film studies - this branch is formed by movie fans, who publish on the Internet. The third part examines the contemporary position and tendencies of the film criticism in the Czech printed media, the subject of an illustrative analyses are the articles that rank the actual films in cinemas in four concrete printed serials - one nationwide daily and three specialized film magazines.
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Induction of sporulation and sexual state formation in Ascomycota (Fungi)
Dudová, Zuzana ; Kolařík, Miroslav (advisor) ; Novotný, David (referee)
The aim of this study was to summarize factors that induce sporulation of anamorph and fruiting body formation in ascomycetous fungi. These factors are, depending on a species, light, water, air and nutrients availability, presence of various chemical compounds and osmolarity. Specific media and cultivation conditions used for sporulation induction are reviewed. I concentrated on mating type (MAT) genes and genes involved in the process of conidiation in the chapter about genetic background of fructification and sporulation. Key words: sporulation, fruiting body formation, MAT genes, mating factors, anamorph, teleomorph, Ascomycota, homothallism, heterothallism.
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Contemporary scheme of the journalistic programs aimed on the theater in the audiovisual media in public broadcasting of the Czech republic
Moravec, Ondřej ; Novotný, David Jan (advisor) ; Čeňková, Jana (referee)
Bachelor thesis "Contemporary scheme of journalistic programs focused on the theater in the audiovisual media in public broadcasting of the Czech Republic" dealt with the evolution of theatre to its TV form and with the structure of contemporary programs that have theater as their main topic. Thesis focuses on the program Divadlo žije! on ČT2 which is the main and only program on public broadcasting TV in the Czech Republic] focusing on theater. Radio is represented in this thesis by the program Tyjátr on Radio Wave. The main point of exploration in programs is the genre program structure, quantitative and qualitative analysis of the short previews of performances which are the part of the reports. The main task of these analyses is to show how the previews represent the performance and if they can build up its story and atmosphere.
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Reflection in period newspapers of Czech directors of the sixties in the time of their return after the enforced work break
Jílková, Alžběta ; Bednařík, Petr (advisor) ; Novotný, David Jan (referee)
The thesis finds out the manner and the range of reviewing comeback of directors and their new films after enforced work break during the Czechoslovak normalization. For the purpose of the research were chosen articles published in 4 daily newspapers, concerning Rudé právo, Mladá fronta, Lidová demokracie a Zemědělské noviny, and 3 special film periodicals Záběr, Kino and Film a doba. These periodicals were examined in period from 1974 to 1979, in the period of comeback of all chosen directors, starting with Věra Chytilová, Jiří Menzel, Hynek Bočan and ending with Juraj Jakubisko and František Vláčil. These daily newspapers occasionally publish the critics, by contrast the film periodicals review Czech and Slovak films very often wit reportages, critics, interview or short reporting. The evaluation of directors and their films depended on several aspects: first of all on the behavior of directors and attitude to socialistic state and politics, on the author of literature artwork (in case of novels for example), on characteristic of socialistic society presented by films and also on the author of certain critic. The best evaluation gets Menzel's film which was talking about socialistic workers and Vláčil's film, an adaptation of national socialistic writer Bohumil Říha's novel. The smallest review gets...
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Fungi of the fruit trees with special reference to genus Neofabraea
Pešicová, Kamila ; Krátká, Jiřina (referee) ; Novotný, David (advisor)
This thesis is a literature review concerning fungi associated with the fruit trees with special reference to genus Neofabraea. It is intend on endophytic fungi of all fruit trees and on pathogenic fungi of pome fruit. The genus Neofabraea is an important pathogenic genus whose representatives attack mainly apple and pear trees and cause bark diseases (anthracnose canker and perennial canker) and bull's eye rot of fruits. Identification and detection of them is difficult using conventional mycological and microbiological methods because these species usually do not sporulate in vitro. Therefore they are used modern, immunochemical or molecular-genetic methods.
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Marketing activities of Czech cinemas and multiplexes focused on the cinema Světozor
Masná, Zuzana ; Novotný, David Jan (referee) ; Šobr, Michal (advisor)
The bachelor thesis "Marketing activities of Czech cinemas and multiplexes focused on the cinema Svetozor" describes different methods of marketing applied by both these types of cinemas. The thesis primarily focuses on the alternative cinemas. The different types of cinemas imply that also the character of their marketing activitites will differ. By marketing activities the author means mainly promotion activities of Czech classical cinemas; these are explicated for both Svetozor cinema and other art cinemas. As for multicinemas, this work concentrates on different types of cinema advertising which different multicinemas enable to various companies. There are marketing strategies based on a SWOT analysis proposed for both types of the cinemas and multicinemas and for Svetozor in particular. This work suggests that to be able to stand up to relatively new competition of multicinemas, the classical cinemas need to change their marketing strategies. Focus should be given to the importance of brand and establishing own corporate identity. These questions will also be analysed for the marketing communication of Svetozor cinema in years 2004 - 2009. In this work an analysis on the basis of description and marketing strategies evaluation of specific cinemas is used as the main method. The work is based on...
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The analysis of marketing communication of the International Film Festival Karlovy Vary in the year 2008
Tesařová, Michaela ; Novotný, David Jan (referee) ; Šobr, Michal (advisor)
My bachelor thesis deals with marketing communication of the International film festival Karlovy Vary. First of all I describe the International film festival and his history and the visitors who are typical for this festival. This film festival has specific advertisement and promotion. Film festival is also a part of art and film marketing. So I describe both parts of marketing in brief. Main theme of my bachelor thesis is the analysis of marketing communication of the International film festival in the year 2008. The analysis is based on theory which includes marketing mix. In the end of my thesis I assess level of promotion of the film festival.
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The contemporary religious broadcasting of the Czech Radio - 20 years after end of communism era
Seidl, Lukáš ; Novotný, David Jan (referee) ; Maršík, Josef (advisor)
The bachelor thesis, "The contemporary religious broadcasting of the Czech radio : 20 years after end of communism era", deals with the operation of the Editorial Staff of Religious Broadcasting. The said editorial staff has been preparing programmes with religious themes in the Czech Radio for 20 years running. Since its formation in 1990, the religious broadcasting has gone through a long development in the domain of public broadcasting. Despite the social trends in the Czech Republic associated with a generally falling interest in religious matters, religious broadcasting maintains firmly its footing in the Czech Radio, enjoying a positive response from the audience. In 2009 alone, the Editorial Staff of Religious Broadcasting has prepared 391 hours of programme with religious themes and plans further expansion of its production. The religious editorial staff also operates its own website where it offers social-religious themed information as well as an archive of its programmes. The present thesis depicts the current form of religious broadcasting of the public broadcasting service, familiarises with the operation of the Editorial Staff of Religious Broadcasting and the specifics of religious broadcasting in public radio, offers contextual information related to religious broadcasting, presents the...
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The effect of fibres addition on the properties of brick body
Novotný, David ; Stančík,, Hynek (referee) ; Sokolář, Radomír (advisor)
This diploma thesis will discuss possibilities of using inorganic fibers to improve the mechanical properties of the resulting physical body bricks. Assessment of the effect of fiber length, fiber thickness is in the order of micrometers. In this work we were used fibers which are commercially produced for the purpose of reinforcement, but also waste fibers, which mainly serves as an insulator.
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