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Strategic development of tourism in the Town of Blatná
NOVÁKOVÁ, Tereza
The goal of my bachelor thesis "Strategic development of tourism in the Town of Blatná" is to evaluate primary and secondary potencial of the destination for the next tourism developement in the town. The output, based on performed current state analysis and qualitative and quantitative research, is a proposition of possible strategical developement in the field of tourism with specification of priorities and actions based on determined strategical vision and goals of each of preffered areas. Putting these actions into the practice will lead to rise of destination competitiveness on the tourism market.
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The experience of middle management nurses with motivating, team leadership and improving the competence with their employees.
NOVÁKOVÁ, Tereza
To enable the nurse at least to perform her profession at a standard level, she needs not only material equipment, but also most of all the moral support of her superiors. Sufficient knowledge and experience are important for that profession as well. Another important aspect is to be able to see the meaningful tasks of her work and to have a feeling of certainty. My work has got three targets, which are: Target 1: To show, how the nurses of the middle management motivate their juniors to make them work more efficiently. Target 2: To analyze experience of middle management nurses with a team management. Target 3: To show whether, and in which way the nurses in the middle management motivate their juniors to increase their professional competence. I have used a qualitative research method for my study. A technique of an in-depth discussion was used for the collection of data. The research group contained 14 nurses in chief positions. The statements of individual nurses were categorized. They were divided into six basic groups, which are: Motivation factors, de-motivation factors, composition of the working team, work in a team, education and registration.
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Penalty clause and late payment interest as the assurance instruments
Nováková, Tereza ; Švarc, Zbyněk (advisor) ; Hásová, Jiřina (referee)
The aim of this thesis is to provide comprehensive information about penalty clause as the assurance instrument which is used in obligations very often. Attention is paid to the comparison of penalty clause in civil and commercial code and new regulation is outlined. Explicated in the light of the decisions rendered by the Supreme Court of the Czech Republic and laws there are given information how to negotiate the penalty clause which would meet all the requirements. The second part of the paper deals with late payment interest, especially in terms of its comparison with the penalty clause. The objective of this comparison is for the private person or legal entity, who aims to enter into the contract, to be aware of the benefits of one instute to another and in the same time to be aware of difficulties which are with both institutes associated.
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The role of a nurse in dermatology and venerology out- patient department
NOVÁKOVÁ, Tereza
The theme of my bachelor´s work is a nurse´s job in the dermatologic-venerologic outpatients´. Its object was to determine the nurse´s duty in the dermatologic-venerologic outpatients´ and the strenuousness of her work. The chapter of the current situation includes the history and the present of dermatology-venerology and the particularity of the nurse´s treatment of this specialization. It also includes anatomy and epidermis and its other organs physiology. There are analyzed nurse´s individual roles and communication importance, the most frequent nursing operations at that workplace, strenuousness of the nurse´s work, legal problems concerning the dermatology-venerology and prophylaxis of hospital infections. The qualitative investigation was conducted in the form of observation and non-standard conversation that was recorded with dictaphone and than transcribed in seven summarizations.The investigation was conducted in private surgeries of dermatologic-venerologic doctors and in the surgeries with the same problems that are associated with the ward blocks. In the summarizations there is the description of nurse´s duties that can be divided into the nursing and administrative part. There are also the particularities of the nurse´s work in the special surgery, nurse´s cooperation with the doctor and communication with the patient. This work can be used as a groundwork for teaching subject of nursing care in dermatology-venerology. The work could be used for the presentation at nursing courses or workshops.
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Strategické řízení a budování značky Pilsner Urquell
Nováková, Tereza ; Postler, Milan (advisor) ; Kraus, Karel (referee)
The thesis is divided into nine chapters. The first three chapters deal with theoretical background, which forms the basis for the following six chapters of the practical part. The first chapter is devoted to definitions of basic concepts such as brand, product and brand relationship, it also describes the basic elements of the brand. The second chapter deals with two key concepts of strategic brand management - brand identity and value concept. The third chapter focuses on the process of strategic management and benefits of a strong brand for both businesses and consumers. Chapter ends with analysis of the components of the marketing mix and their impact on building brand equity. The fourth chapter focuses on the analysis of the Czech beer market within the global context. The fifth chapter focuses Plzeňský Prazdroj, a.s. and its owner SABMiller plc. The sixth chapter introduces Pilsner Urquell brand - its history, the specifics of the beer production and its export and licensing activities. At the end of the chapter international brand management is briefly mentioned. The seventh chapter is devoted to strategic management of Pilsner Urquell in the Czech market. The target audience and typical consumption opportunities for the brand are described, as well as positioning and marketing mix. The eighth chapter focuses on the analysis of opportunities for the Pilsner Urquell brand in relation to young men between 18 and 29 years. Results of the research are summarized in the SWOT analysis and conclusions for the design of communication strategy and drawn. The last chapter outlines proposals for possible communications strategy for the Pilsner Urquell brand in relation to the above-mentioned target group. Proposals are divided into five blocks, namely on-trade and off-trade activation, activation through new media, through the special events aimed at young people and product placement in computer games and films.
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