|
|
Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them
Nováková, Vendula ; Průša, Přemysl (advisor) ; Pudil, Jiří (referee)
This master thesis "Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them" aims to familiarize the reader with the ways and coercive methods by which traders force seniors to buy overpriced goods or services during the selling events or doorstep sales. Another aim is to identify the reasons that lead elderly to attend sales events, or use the services of door-to-door seller. Next, I will try to make recommendations to public authorities and elderly how to prevent unfair trade practices. The thesis also deals with legal regulations, the demographic situation and development, and manipulation.
|
|
|
Evaluation of muscle in a selected breeding
NOVÁKOVÁ, Vendula
The aim of bachelor work was to evaluate the length of fattening, average daily gain, consumption of compound feed per 1 kilogram of gain, slaughter weight, lean meat content, classification of carcasses and the influence of slaughter weight on lean meat content in selected company and in runs of fattening. During the two and a half year long period were analysed 2457 pieces of pig carcasses. The most pigs were slaughtered in the weight interval of 8089.9 kilos (44 per cent) where the lean meat content was 54.5 per cent and in the weight interval of 9099.9 kilos where the lean meat content was 53.6 per cent. The lean meat content decreased with increasing slaughter weight.
|
|
|
Possibilities of social-economic development of region of Kamenice nad Lipou
NOVÁKOVÁ, Vendula
The focus of this work is to point out social and economic development in the region of Kamenice nad Lipou. This topic is looked at from many different perspectives. Most importantly it focuses on population and residence structure development. In the second part of this work social and technical infrastructure of the region is evaluated. Another crucial topic is a look at the region from perspective of job market, number of economical subjects and its branch category. In the conclusion I focused on proposal of possible development areas and regiondevelopment strategy.
|
|
|
Brand management of the company "ZON" in the Czech market
Nováková, Vendula ; Průša, Přemysl (advisor) ; Odehnalová, Jitka (referee)
The thesis deals with the issue of brand management and brand value. Theory is applied to the example of the brand ZON, a company from Trebic producing lemonades. In the first part, the thesis is dealing with theoretical approaches to the brand management, especially the theory of David A. Aaker and Kevin Lane Keller. In the case study theory is applied to the example of lemonade company ZON. Present company identity and positioning is introduced and a current image of the brand is researched among its consumers. Finally the thesis evaluates present brand strategy and suggests changes to improve the brand value.
|
|
|
Comparison of political and economic development of the Democratic Republic of Congo-Kinshasa and the Republic of Congo-Brazzaville
Nováková, Vendula ; Pavlík, Petr (advisor) ; Tunkrová, Věra (referee)
The presented thesis "Comparison of political and economic development of the Democratic Republic of Congo-Kinshasa and the Republic of Congo-Brazzaville" aims to familiarize the reader with political and economic development of these countries on the background of historical events from early history to the present day, to analyze their differences, and to find the cause of greater economic prosperity of the Republic of Congo. The paper deals with the current situation in both countries, points to the steps that the countries make, and presents their perspective for the future. The first four chapters of the thesis are based mainly on indirect political and economic comparison with an emphasis on the dominant ruling of Mobutu Sese Seko in the DRC and Denis Sassou Nguesso in the RC. The fifth chapter determines the differences of the economic development of the countries by using various economic indicators.
|
|
|
The effect of low dose of vinclozolin on reproductive tract development in CD1 outbred mice
Elzeinová, Fatima ; Pěknicová, Jana ; Nováková, Vendula ; Buckiová, Daniela ; Kubátová, Alena
The effect of a low dose of vinclozolin within the development of the reproductive tract during gestation (VIN-GD 15-22) and puberty (VIN-PND 23-44) in CD1 mice was tested. We found a decrease in the anogenital distance, prostate weight and pathology of testes in both experimental groups. Sperm counts decreased to 46% (VIN-GD) and to 81% (VIN-PND), and also the acrosomal state (evaluated by antiacrosomal antibody) decreased in both groups to 89% in comparison to the control group (100%). Sperm head abnormalities increased by approximately 18% and 13%, respectively. In this connection, the expression of some genes was changed (arosome-related gene (Acr), apoptosis related genes (p53, p21)). In conclusion, a low dose of vinclozolin affected the reproductive tract, sperm parameters and expression of selected genes in both experimental groups.
|
|
|
The effect of low dose of vinclozolin on reproductive tract development in CD1 outbred mice
Pěknicová, Jana ; Elzeinová, Fatima ; Nováková, Vendula ; Buckiová, Daniela ; Kubátová, Alena
The effect of a low dose of vinclozolin within the development of the reproductive tract during gestation (VIN-GD 15-22) and puberty (VIN-PND 23-44) in CD1 mice was tested. We found a decrease in the anogenital distance, prostate weight and pathology of testes in both experimental groups. Sperm counts decreased to 46% (VIN-GD) and to 81% (VIN-PND), and also the acrosomal state (evaluated by antiacrosomal antibody) decreased in both groups to 89% in comparison to the control group (100%). Sperm head abnormalities increased by approximately 18% and 13%, respectively. In this connection, the expression of some genes was changed (arosome-related gene (Acr), apoptosis related genes (p53, p21)). In conclusion, a low dose of vinclozolin affected the reproductive tract, sperm parameters and expression of selected genes in both experimental groups.
|
|
|
Effect of endocrine disruptors on mammalian fertility
Pěknicová, Jana ; Nováková, Vendula ; Buckiová, Daniela ; Boubelík, Michael ; Elzeinová, Fatima ; Kubátová, Alena
Endocrine system is one of the most important regulatory systems in the mammalian body. The endocrine disruptors (ED) can disrupt the function of the endocrine system but their activity is not a result of the physiological regulation. The effect of low dose of selected ED, bisphenol-A (BPA), p-nonylphenol (NP), diethylstilbestrol (DES), genistein (GEN), resveratrol (RES)), hormone (17α-ethynylestradiol (EE2)) and polybrominated compound (tetrabromobisphenol A (TBBPA)) within development of reproductive tract in outbred CD1 mice was tested. BPA and NP had a negative effect on reproductive organs morphology and mouse spermatozoa. The fertility of mice exposed to DES was disrupted. Contrary to that, treatment by GEN and RES had no effect on the fertility of mice but had some effect on their reproductive parameters except for sperm integrity. Synthetic hormone (EE2) and polybrominated compound (TBBPA) also affected on the organ weight, reproductive parameters and sperm quality.
|
|
|
Economics of utilization and functioning of historical monument in light of regional developement on the example of Cesky Krumlov region
Nováková, Vendula ; Patočka, Jiří (advisor) ; Slepička, Alois (referee)
A thesis is concerned with the functioning of the State Castle and Chateau of Cesky Krumlov and with the impact of the UNESCO monument on the krumlov's tourist destination and region. A theoretical part is focused on area of the legal regulations of monument preservation and on possibilities of the financing of historical monuments in the Czech republic, as well as on economic contexts of the historical areas and on the theory of regional development and tourist trade. An applicative part focuses on the rich history of krumlov's region, as well as on the building and historical development of the town Český Krumlov. The basic part is dedicated to the economic analyze of functioning of the castle and to the effectiveness of functioning of krumlov's tourist destination. Krumlov should be apprehended in the wider regional context therefore is final part dedicated to the analyze of potential regional tourist corridors. The aim of this thesis is to make analyze of functioning of the State Castle and Chateau Český Krumlov in light of effectiveness and operating potential into the future and demonstrate basis functional absences and unimproved developing potentiality of krumlov's tourist destination in the wider context of regional development.
|
|
|
Facebook as a marketing tool
Nováková, Vendula ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The bachelor thesis deals with social network Facebook and it's potential for marketing. In first two chapters the thesis explains viral marketing and social networking in general. Then it analyses Facebook user with an emphasis on data coming from survey "Facebook user" realized in May 2009. Acquired theoretical knowledge and detailed analysis of user environment serves for suggestions and tips for marketing use on Facebook. The whole thesis is enriched by many examples which enable deeper understanding of the topic.
|
guest ::
RSS feed.