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Marketing Communication of a Furniture Selling Company
Bartošová, Martina ; Volhejnová, Kristýna (referee) ; Mráček, Pavel (advisor)
Diploma thesis is focused on marketing communication of IKEA Czech Republic, Ltd., particularly on a subdivision in Brno. The theoretical part consists of theory of market-ing mix with focus on propagation and marketing-mix tools. Furthermore, the analysis of communication mix of IKEA Brno and the most significant competitor is conducted. Based on the findings from the analytical part, the suggestions for propagation im-provement are constructed.
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Marketing Mix of the Hotel Panon
Burdová, Lucie ; Šebestová,, Zuzana (referee) ; Mráček, Pavel (advisor)
This thesis focuses mainly on the analysis of marketing mix of hotel PANON, which offers accomodation in South Moravia in the town Hodonín in *** category in single, double and triple rooms as well as in apartments of different categories, catering services and a large number of additional services. The aim of this thesis is to make marketing mix of given hotel more efficient and thus ensure not only growth of existing number of guests, but also get new domestic and foreign guests, which will lead to growth of profit of the hotel PANON and strenghtening of its position in the tourism market.
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Marketing Mix of Company Alcon
Svobodová, Jana ; Dvořáková, Lucie (referee) ; Mráček, Pavel (advisor)
The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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Marketing Mix of the Company
Konečná, Eva ; Salamon, Jakub (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on marketing problems of company. The thesis solves marketing mix, products and offered services. The result is suggestion of marketing mix improvement, especially of marketing communication, which leads to acquisition of customers.
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Proposal of the Communication Mix for the Selected Company
Jandová, Lenka ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
This master’s thesis deals with the issue of the communication mix of the selected company. The author explains the terms that this issue involves and the specific company focused on its communication mix is analyzed. The thesis contains concrete suggestions and recommendations that should be a suitable supplement of the existing communication mix, and which will be also contribute to a increase awareness of the company, and due to this for increase marketability of the offered vehicles.
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Proposal of Marketing Communication for Travel Agency
Světlíková, Lucie ; Holeček, Jan (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis.
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Managing Changes in the Company and their Positive Impact on Company
Horňák, Kamil ; Hornungová, Jana (referee) ; Mráček, Pavel (advisor)
This master's thesis provides recommendations on changes that can be made to the infrastructure of the company. As an objective I would try to implement changes as seamlessly as possible that would help improve morale and provide a new direction for the company. Part of the concept is to implement the kind of changes that can be done easily and with a reasonable investment. Benefits would include increased motivation, productivity and loyalty of the employees.
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