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Business Plan for Establishment of a Patisserie
Vaníčková, Petra ; Martinovičová, Dana (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis deals with development of a business plan for establishment of a confectionery. The first part explains the basic concepts and theoretical basis for a business idea. The second part focuses on the analysis of environment and development of a specific business plan. Included as part of the proposal is a product assortment, interior design and promotion of confectionery.
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