|
|
Investing in real estate in execution
Nejmanová, Leona ; Hrdlička, Pavel (advisor) ; Martin, Martin (referee)
This thesis focuses on investments in real estate property in execution. Purchase
of real estate property in execution is now increasingly used as a method of acquisition, as compared to buying real property through a real estate agents it holds several advantages. Nonetheless the risks associated with this form of investments should also be considered.
This work contains the legal characterization of the real estate property, investment characteristics and the characteristics of enforcement proceedings relating to real estate property. The basic goal is to compare the purchase of real estate property through auction and purchase of real estate property through a realtor, as well as evaluating the advantages
of individual modes of acquisition of real estate property. Part of the description
of the individual modes of acquisition is a summary of the benefits and risks of both methods and identification of fundamental differences and commonalities. The main result of the work is to determine the financial benefits of the acquisition of real estate property
at auction, based on the comparative analysis of prices of specific real estate property in the area.
|
|
|
Habitat sutability for invasive plants spread in PLA Kokořínsko
Kofránková, Petra ; Pěknicová, Jana (advisor) ; Martin, Martin (referee)
The aim of this thesis is to analyze the occurrence of main invasive species in PLA Kokořínsko_Máchův kraj using field data acquisition method
Three invasive plant species have been identified in the area of interest. The geographical information on these tree species were collected via on-site terrain mapping using a GPS device and the aerial imagery as supporting mapping tool.
Invasive species are found at 12 of 16 cadastral areas. Most affected are the human-influenced habitats, soil type cambisol.
|
|
|
Template for CMS Wordpress.
Janeček, Lukáš ; Merunka, Vojtěch (advisor) ; Martin, Martin (referee)
Goal of my thesis is to design and create a new template for CMS WordPress for online journal or a blog with use of HTML5 and CSS3. The resulting template will be responsive.
In the first part I will focus on describing WordPress and its history in general. In the next, second, chapter, I will examine the architecture and technologies used by the system. Third chapter will deal with structure of plugin and theme systems. In the fourth and final chapter I will examine the process of creating template in a greater detail.
In the partical demonstration I will show creating a new template from scratch, going over basic conceptions, wireframes, coding and final implementation on a live website.
|
|
|
The phenomenon of old age and aging in the eyes of younger generations
Kubátová, Iva ; Kreisslová, Sandra (advisor) ; Martin, Martin (referee)
The question of age and aging is currently gaining in importance. The main reasons for the aging of population are the extension of age of individuals and low birthrate. This master thesis tries to answer the question, how the younger generations see seniors and identify the main stereotypes and myths about age and aging, which are produced in contemporary society. By using a combination of quantitative and qualitative research is presented an image of senior in the eyes of youngest, middle and oldest generations. The empirical part firstly deals with the perception of seniors, depending on age and sex of respondents and secondly the perception of myths about seniors depending on the age of respondents. Statistical data from the questionnaire are supplemented with information based on interviews. The results of the thesis point out that the Czech population perceives seniors rather neutral, between generations are only small differences in the perception of seniors.
|
|
|
Fulfilling Maastricht Convergence Criteria by the Czech Republic in selected period
Kachlíková, Kateřina ; Hrdlička, Pavel (advisor) ; Martin, Martin (referee)
This thesis deals with the fulfillment of the Maastricht criteria by the Czech Republic in the selected period. The Maastricht criteria are: price stability, exchange rate stability and participation in the European exchange rate mechanism, long-term interest rates and the criterion on sustainability of public finances. In the theoretical part explains the basic concepts associated with the European Union. Also described are contracts linked with the European Union and thoroughly analyzed in European Union institutions. The practical part is focused on the fulfillment of the Maastricht criteria by the Czech Republic in selected years. Based on the values of individual criteria, it will be determined whether these criteria Czech Republic fulfills the. Specifically Maastricht criteria they will research in the period 2006-2015.
|
|
|
Postindustrial sites in the Czech republic
Decheťová, Kristína ; Hendrychová, Markéta (advisor) ; Martin, Martin (referee)
Mining destroys ecosystems and creates degraded lands all over the Czech Republic. After mining are post-industrial sites created, which are likely to be an irreplaceable area for endangered plant and animal species. In the Czech Republic exist a lot of places, which are affected by mining and energetic industries. For these kinds of sites, early successional stages are characteristic. By the times that are not destroyed by technical restoration, these sites are later beginning a refuge for competitively weak species. Although researches in our country are highlighting the restoration ecology for a few decades like a suitable and cheap way to recovery, technical restorations are not decreasing. In the Jihočeský and Ústecký regions focused on sites, on which the mining was finished. These sites are going under succession and they are potentially suitable sites for many endangered species. Furthermore, in this work are outlines about active extractions presented, which were by raw mining material statistically evaluated from the size and their interference to SPA point of view within Czech Republic.
|
|
|
Hydrobiological monitoring of Duchcov selected ponds.
Typoltová, Tereza ; Pecharová, Emilie (advisor) ; Martin, Martin (referee)
Since the year 2013 there is going a hydrobiology monitoring of some selected ponds in Duchcov. It is Rybochovný n. 1, Rybochovný n. 2, Rybochovný n. 3, Kravský, Růžový, Dubský and Barbora onces, when all ponds were for some time monitored in basic hydrochemical parameters: temperature, alkalinity, conductivity, oxidation reduction potential, dissolved oxygen concentration in water, transparency and turbidity. I examined seasonal change in phytoplankton and zooplankton composition. I compared my results with data from previous years. In these ponds is a risk of eutrophication, resulting in the occurrence of algal blooms. Several situations with the occurrence of algal bloom was observed during monitoring. This would may be problem for ecological conditions of pond´s reservoirs, also for fish composition because of oxygen out-pumping. There weren´t noticed extreme changes during pH monitoring, even so it is important to monitor the supply of nutrients and in case of deflection to make various steps.
|
|
|
Assesment of the recent estate of "Libosad" in CULS area and conception of its future utilization
Holmanová, Simona ; Kunt, Miroslav (advisor) ; Martin, Martin (referee)
The aim of the diploma thesis was to conduct an assessment of the current condition of the Libosad within the complex of the Czech University of Life Sciences Prague, and to create a concept of its future utilization. I chose this topic in relation to my bachelor thesis which dealt with re-inventorying of trees in the Libosad.
Based on the underlying data of the re-inventory, which are attached to this thesis,
and the inventories carried out during the years of 2010 to 2015, the project of its future utilization was compiled. Within the selected area, there are 7,715 individual items, while 1,115 of them are of a fruity character with the possibility of alternative uses (14%). Among the fruit trees, the Prunus genus is the more frequent with 15 items (65%), the genus
of Sorbus is represented by 3 items (13 %) and Malus by 2 items (9 %). Among the fruit deciduous shrubs, the complex mainly contains the bushes of the Rosa genus (237 items), then there is also a lot of bushes of the Chaenomeles (86 items) and Hippophae genera
(66 items). Moreover, there are also conifers with edible fruit, namely the species of Taxus baccata with 164 trees (64 %) and Juniperus communis with 92 trees (36 %).
The main vision of this project was to create an educational trail focusing on fruit trees with edible fruits. The goal of the proposal was to raise awareness of well-known as well as unknown wood species, and to point out their medicinal effects and manners of use. Such step should also increase traffic and awareness of the university arboretum. The concept
of the future utilization also includes a recommended list of the planting with edible fruits. In the case of 93 items of fruit trees to be planted, there would be an increase in the total amount
by 2 %.
When designing the educational trail, the matters would have to be addressed in great detail. A satisfactory company, which would ensure the delivery and installation
of educational panels, and a suitable supplier of specific tree species for the additional planting would both have to be chosen. In the final phase, 18 educational boards
with authentic line drawings and relevant texts were created, while also the route
of the educational trail was marked on the map. The economic balance was compiled
for the purposes of the implementation of the trail named Educational Trail: Perceive
the beauty with all senses and identify your fruit tree.
Within the thesis, a few charts were drafted to evaluate the current condition
of the vegetation from various points of view. Inventory tables, created in the Microsoft Excel program, form an integral part of the thesis. The diploma thesis also contains a map
of the educational trail and a map of the current condition of the trees, created
in the AutoCAD program, which are part of the thesis text and may be found on the enclosed CD. It also includes photographs on the website of mapserver.
|
|
|
Recovering of Company's Website
Lang, Michal ; Lohr, Václav (advisor) ; Martin, Martin (referee)
Summary
Small business operating in villages usually face the problem of lack of customers,
especially if they offer luxury products. The budget of such companies is often limited
and therefore they cannot afford an expensive advertising. The company website is one of the few
solutions that can get customers from outside the rural areas and thus create new business
opportunities and increase revenues of such companies. The main goal of the thesis is to attract
customers to a company website and thus help small businesses seeking customers in their difficult
situation. The theoretical part starts with the basics. It describes what systems are suitable for
different kind of web pages and the main part is focused on factors that influence an overall website
performance.
The second part shows how to achieve the stated goal on an example of a small joinery
company Atyp truhlářství Lang. The company is present on the Internet since April, 2009. The
work with a real website allows to compare results before and after the changes implementation.
The practical part starts with an analysis of the original website. It determines strengths and
weaknesses of the web and it provides suggestions for improvement. After this, the academic work
deals with the implementation of suitable factors. The final chapter evaluates the original and new
version of the site and represents how the made changes are reflected in the site traffic.
Keywords
Website design, SEO, on-page factors, off-page factors, CMS, Content Management
Systems, increase site traffic
Objectives and Methodology
The main objective of diploma thesis is to increase the website traffic, its attractiveness for
customers and thus help small companies located in rural areas to get new clients. The first part
helps to achieve the stated goal by dealing with aspects influencing the overall web page
performance and also provide basic knowledge related to the website design. Consequently, the
sub-objective of this part is an identification of factors that significantly affect the site traffic. The
second part aims to apply the gained knowledge on an example web page of small company Atyp
truhlářství which faces a problem of a lack of customers. It starts with the analysis of the original
website that shows its strangeness and weaknesses. This will provide an information about possible
improvements. The part of authors own work aims to implement suitable factors from the
theoretical part into the website design. The objective of the final part is to compare the changes
made with the original design and determine if the new site solution has really improved the number
of visits and its attractiveness for customer.
2
The essential information for the masters thesis elaboration were obtained from an analysis
of printed sources as professional books, journals, annual reports and online resources as well.
Statistical data reflecting the original website traffic were extracted from MySQL database. The
new data about number of visitors were already get in friendlier form of Google Analytics outputs.
In addition to that, author also discussed his academic work with website experts and used his own
knowledge acquired during the university studies of information technology.
Results and Conclusion
The website overall performance is greatly influenced by the system on which it operates.
For this reason, the literature review provides an overview about Content Management Systems
and Static Site Generators. There are explained differences between these two approaches to a website design and are given recommendations about what kind of pages are suitable for each
approach. The main part identifies 30 on-page and off-page factors that have a positive or negative
impact on the final website traffic.
The practical part consists an analysis of the examined site. It discovered the following
weaknesses. The positioning is very bad in Search Engine Result Page and it is almost impossible
to find the web without an exact knowledge of the company name or its location. Content can be
considered as extremely poor with overall 279 words only. There were also two technical issues.
The first caused a traffic data loss for the last five years due to exceeding 50MB of MySQL memory
limit. The second was related to plugins deployment that used up the whole PHP memory limit. It
resulted in WordPress strong unstability. The website speed test was disastrous. The small page
size of 762,52kB was loaded for 4,38 seconds. An acceptable result would be less than 2 seconds.
Concerning security, the site did not use secured protocol and the next risk could pose deployed
plugins that are frequent targets of hacker attacks. The used template was not mobile-friendly and
therefore it was difficult to browse the pages on mobile device. In addition to that the graphical
appearance had a low attracting power, it was not able to adequately impress the customers. The
site was visited by an average of 25 people a day in 2011. Furthermore, only 63% of visitors come
from the Czech Republic. Unfortunately, more actual data could not be obtained because of the
data loss. After considering of all mentioned issues above was proposed a complete website
recovery with an implementation of suitable factors from literature review.
The examined website is extremely static without a dynamic content and the frequency of
updates is relatively low. The web pages are managed by a technical contributor and it is the reason
why graphical user interface of CMS is not required. After evaluation of all previous technical,
speed and security issues was selected a static site generator for the website design.
3
The important chapter is represented by implementation of suitable factors that should as a complex lead to an increase of a site traffic. First important factor is a content. The original word
count of 279 words was improved to 1809 words which is 7 times more than in the past. Before
writing the articles, an analysis of relevant terms were made. Those terms are included across the
web content. The new articles are meaningful and they provide product details and customer
reviews. Moreover, the content is structured, there are 9 unordered lists included and main titles
are differentiated by importance. Each page has internal links to other subpages. The text clarity
and an inclusion of relevant terms are equal to a better rank of a page. The number of images has
decreased from 112 original images to selected 42 images on the new website. This is because of
a very bad image quality of most old pictures. The high quality images can cause customer interest
for the product, higher time on site and lower bounce rate. Meta descriptions were implemented
individually for each web page with regard to the page content. The new website was accepted by
a certification authority (CA) and the unsecured Hypertext Transfer Protocol was replaced by
Secured Hypertext Transfer Protocol (HTTPS). It means the site is trustable and secure for
browsing. There are no plugins used and therefore an attack risk is much lower. The template was
tested on 17 screen resolutions. All tests were successful and the site is fully responsive. Almost
33% of customers use some mobile device to browse a web. The current web eliminates the loss
of visitors coming from mobile devices. Furthermore, Google officially announced that secured
and responsive websites get priority. The site speed test had two rounds. The first test can be
considered as very good. The page load time was 842ms and overall page size was 1.1.MB.
Nevertheless, after the compression of large files the site became even faster. The page size
decreased by 30% to 771,6kB and the final load time speed up by 31% to 580ms. Currently, the
website is faster than 96% of all tested domains which is a perfect score. The adjusted site speed is
7,5 times faster than the original speed. No flash, advertisement or other disruptive elements are
available on the web. The web page is newly available on Google+, Pinterest and Twitter. These
factors are able to boost direct page traffic. The design is clean and simple just to avoid leaving
customers confused. The readability is also very good. Combination of black/blue text on the white
background or white text on the black/blue background doesnt cause any readability issues. Social
buttons and a quick company contact is present on each page in header and footer section. Another
change was made in traffic measurement. The website started to use Google Analytics for tracking
visitors. The actual traffic data are more accurate and the possibility of data loss is reduced.
The main goal of diploma thesis was to improve the website traffic. The web page was
measured from 01.12.2015 to 29.02.2016. The average site traffic was 23,0 visits a day in
December 2015. This number reflects the original site traffic which was around 25 visits a day with
a decrease of 8%. The biggest change in traffic development was found between 08.01.2016 to
13.01.2016 when the average site traffic was 77,2 visits a day. Those changes are explained by an
influence of social media. Author has written a post about Atyp truhlářství on Facebook on 8th
January 2016. The post was shared by 8 people and it attracted many people to visit the website.
4
From January 14th to the end of the month, the average daily traffic was 32,3 visits. The last month
was noted slightly higher traffic of 32,6 visits a day. The comparison of data from December 2015
and from February 2016 shows a visible increase in number of visits in February 2016 where the
traffic was higher by 41,7%. There is a positive increasing trend in a number of visits since the
beginning of December 2015. Moreover, majority of visitors 81,3% come from the Czech Republic
and it is a better result than by the original web pages with 62% only.
The recovery of a small joinery website atyptruhlarstvi.cz was successful. It improved the
website traffic and many other aspects as content, speed, security, responsiveness, social media etc.
The web design itself and implemented factors can be considered as crucial elements that influence
the final number of visits. For this reason, the made changes on a web page can really help small
business in rural areas to get new customers. There were also identified factors that affect an overall
website performance with an emphasis on a positive site traffic development. An overview about
different website design approaches is provided as well.
References
SEARCHMETRICS. Search Ranking Factors and Rank Correlations: Understand how the deck
is stacked [online]. San Mateo, 2015. Accessible from: http://www.searchmetrics.com/wpcontent/uploads/Ranking-Factors-2015-Whitepaper-US.pdf
COSTELLO, Vic, Susan A YOUNGBLOOD a Norman YOUNGBLOOD.Multimedia
foundations: core concepts for digital design. New York: Focal press, Taylor & Francis
group, 2013. ISBN 978-0-240-81394-3.
FIELDING, Jonathan. Beginning responsive web design with HTML5 and CSS3 / Jonathan
Fielding. New York, New York: Apress, 2014. Experts voice in Web development. ISBN
9781430266945.
MITCHELL, Melanie. Standing out with Seo: Expert advice from Melanie Mitchell (collection).
United States: FT Press, 2013. ISBN 978-0-13-344320-2.
BROWN, Bruce C. How to build your own web site with little or no money: the complete guide
for business and personal use. Ocala, Fla.: Atlantic Pub. Group, c2010. ISBN 1601383045.
ELMANSY, Rafiq. Search engine optimization. Indianapolis, IN: John Wiley & Sons, Inc., 2013.
Teach yourself visually. ISBN 1118470664.
|
|
| |
guest ::
RSS feed.