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Export promotion in Brazil
Drda, Vojtěch ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
This bachelor's thesis is dedicated to the analysis of Brazilian export promotion. The first chapter is focused on Brazilian commercial policy, covering the evolution of balance of payments and territorial and commodity structure. The second chapter covers the export promotion programs that are running in Brazil nowadays. The third chapter is dedicate to evaluate a performance of those programs.
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Comparison of the marketing communication of chosen primary schools in the EU
Bihelerová, Judita ; Bílková, Jana (advisor) ; Laschoberová, Libuše (referee)
Tato práce srovnává přístupy a nástroje marketingové komunikace na 3 základních školách v Dublinu, Antverpách a v Praze. Teoretická část se zabývá vysvětlením marketingové komunikace, jejím významem i užívanými nástroji. Zároveň jsou popsána specifika základních škol jakožto neziskových organizací. V praktické části je popsán vzdělávací systém v Irsku i Belgii, základní rysy vybraných škol a především je uvedena analýza marketingové komunikace základních škol v Dublinu a Antverpách. Stěžejní je důkladný popis základní školy v pražských Dejvicích a především analýza a návrh marketingové komunikace této školy. Komparace zjištěných poznatků o užití marketingové komunikace ve třech výše zmíněných školách je uvedena v závěru.
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Innovation policy of Switzerland
Luzumová, Martina ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
This bachelor essay is considering innovation policy of Switzerland. Examined is going to be the innovation system of Switzerland, the role of the business, public, research and education sector in the creation of innovation. In addition, we find out the extent to which affects foreign trade in high-tech products the overall trade balance of Switzerland. The main goal of this essay is analysis of innovation policy of Switzerland in terms of the above-mentioned aspects. The main methods used in the preparation of this essay is an analysis, observation and comparison.
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Investment climate in Vietnam
Hoang, Thi Lien ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
My thesis focuses on the analysis of the investment climate in Vietnam. It includes seven chapters: legal environment of investment, institutional frame of investment, investment incentives and subsidies, procedures for the issue of investment certificate in Vietnam, foreign direct investment in Vietnam, efficiency of investment policy in Vietnam. My thesis is treated using descripvive and analytical method. The aim of my thesis is analyzing the investment climate in Vietnam completely. Its benefits lie on the evaluation of the efficiency of the vietnamese investment climate.
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Specifics of doing business with Georgia
Šapošnikov, Pavel ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
The aim of this work is to analyze the Georgia today, its ekonomic relations, political and economic order. Based on the analysis to highlight the strengths and weaknesses important from the perspective of a potential investor in or on the territory of Georgia. To achieve results of economic, political and other indicators, including the practical point of view and putting on the specifics of investment in the country. Work is worthy because nowadays in literature or in the Internet are only bits and pieces of scattered and poor information. Therefore benefit from the creation of a whole work is that it can serve as a relevant indicator of what the investor can approach when doing business in or with Georgia. Work structure is as follows: 1. Characteristic of Georgia (geopolitical characteristics, economic characteristics, external trade relations, specific factors for the development of the country, and current trade agrements with the authorities and private individuals and the presumption of further development) 2. Environment for foreign business entities in Georgia (the investment climate and investment incentives, the conditions for the foundation and operation of foreign businesses, taxation, customs and foreign exchange regime). 3. Opportunities for investment and business in present (perspective sectors suitable for foreign investors, the risks for foreign investment, the conflict in Abkhazia and Ossetia and practical recommendations)
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Obchodní a kulturní zvláštnosti Angoly
Krňávková, Jana ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
První část práce seznámí čtenáře se základními charakteristikami Angoly. Jedná se o charakteristiky týkající se její geografie, struktury obyvatel, historie, politického systému a hlavně ekonomické charakteristiky včetně zahraničního obchodu. Druhá část se zabývá odlišnostmi v průběhu obchodního jednání s angolskými partnery. Tato část se věnuje také kulturním specifikům této země. Poslední kapitola je věnovaná bilaterálním vztahům mezi Českou Republikou a Angolou.
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Business and cultural specialties in business dealing with Indian partners
Beránková, Magdalena ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
The first chapter is dedicated to basic characteristics of India. In the second chapter you can find business specialties. These include issues which in my opinion highly characterize business environment, more or less friendly for doing business. The core part of this thesis is cultural and social manners, values, norms which I compare, as per Hoefstede's theory, with the Czech Republic, etiquette and forms of dealing. My analysis of the business and cultural specialties during dealing with Indian partner are closed by the chapter in which I present information gathered from experienced participants of business dealing with Indian partners. This confirms or specifies my theoretical knowledge. Before the ending there is a characteristic of strong and weak aspects of the Indian business environment, mainly from the point of view of those who see India as another economic growing giant.
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Opportunities of the company Sepia on the dutch market
Krtoušová, Zuzana ; Bílková, Jana (advisor) ; Laschoberová, Libuše (referee)
Teoretická část práce se zabývá strategickou analýzou vnějšího okolí firmy i firmy samotné s ohledem na možnou zahraniční expanzi. Druhý oddíl této části se věnuje formám vstupů na zahraniční trhy. Praktická část je věnovaná belgické firmě Sepia, která poskytuje kompletní služby spojené řízením propagačních materiálů a pořádáním reklamních akcí. Společnost uvažuje o vstupu na holandský trh. Cílem práce je zhodnotit situaci firmy a její příležitosti na holandském trhu, a doporučit eventuální formu vstupu na tento trh.
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