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	Logopedic intervention in preschool children from the perspective of speech therapists Laštovičková, Lucie ; Komorná, Marie (advisor) ; Kotvová, Miroslava (referee) Detailed record
	Loyalty Program for Retail Chain Tesco – Clubcard Laštovičková, Lucie ; Postler, Milan (advisor) ; Szabo, Peter (referee) This thesis deals with loyalty program of retail chain Tesco -- Clubcard loyalty program. The thesis is divided into two parts. The first part is focused on terms explanation -- e.g. marketing and commercial communication, sales promotion and it's techniques and also loyalty and loyalty programs itself. The beginning of practical part firstly describes current trends on the retail market. The following competitive analysis of retail chains is focused on loyalty programs. Next part deals with Tesco company and it's Clubcard loyalty program. The main contribution is represented by marketing research focused on Tesco customers's opinion about Clubcard program. Detailed record
	Private labels and how they are perceived by consumers Laštovičková, Lucie ; Zamazalová, Marcela (advisor) ; Mottlová, Libuše (referee) Private label products encompass all merchandise sold under a retailer's brand. This brand can be the retailer's own name or a name created exclusively by that retailer. Private labels definitely mean for all three concerned parties (producer, retailer and consumer) many advantages, but also some disadvantages.We can divide them into three categories: economy, standard and premium labels. The most developed private label country in Europe is Switzerland. The private label share reaches about 45%. The share of private labels in Czech republic is almost 20%. At present almost all business chains have their own private label. Private labels are most widespread in discount shops The result of my questionnaire research, says: 67% of informants buy private labels regularly. The greatest advantage for consumers is a low price. On the other hand, the disadvantage is their lower quality and unattractive cover. Detailed record

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2	Laštovičková, Lola

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