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The present and the future of the tablet periodicals in Czech Republic
Kubíčková, Jana Ada ; Šisler, Vít (advisor) ; Šlerka, Josef (referee)
The Thesis maps the Czech tablet magazine market tablet and describes possible approaches to tablet magazines' creation and distribution. First chapter outlines the historical timeline of tablet magazines development both in the Czech Republic and abroad, and maps the current situation of the Czech market. The chapter defines a concept of "strictly tablet magazine" and presents possible approaches to a production of such magazines. The following chapter analyses the concept from the new media theory point of view. The last chapter focuses on a comparison and critical evaluation of differences between variants of tablet magazines (strictly tablet magazines versus tablet editions of print magazines), with emphasis on advertisement and interactivity. Keywords: tablet magazine, tablet, magazine, advertising, interactivity
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Information design in the presentation of the outcomes of the cultural statistics of the Czech Republic.
Kubíčková, Jana Ada ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
The Master's Thesis deals with the possibility of using graphic design (data visualisation) in the presentation of outcomes of the cultural statistics. The aim of the paper is to propose a new form of the presentation of the data o help better understanding. The first part of the thesis is devoted to the definition of the terms used further in the document, particularly the definition of the categories of information design, its historical development, and its social and psychological justification. In the second part my work firstly the current form of the outcomes is assessed and then the new form based on data visualisation is suggested.
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Positive and negative effects of globalization on product design
Kubíčková, Jana Ada ; Hanzlík, Jan (advisor) ; Štěpánek, Petr (referee)
The thesis discuses the effects of globalization on product design. The aim of the thesis is to describe the changes of factors that affect product design and the impact of these changes on product design. The first part of the thesis is devoted to the definition of terms employed, particularly the terms globalization and product design. In the second part, the concept of glocalization is described and demonstrated, which is closely related to globalization. Changes brought about by globalization of all factors influencing product design mentioned in the first part are considered while the practical impact of these changes is demonstrated on various examples from everyday life.
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