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Sexual dimorphism in the human pelvis - its origin, evolutionary and functional implications
Kubátová, Lucie ; Rmoutilová, Rebeka (advisor) ; Bejdová, Šárka (referee)
Sexual dimorphism in the human pelvis is usually being explained as an adaptation to upright walking and giving birth to newborns with large heads. This process led to the formation of a complicated birth mechanism. A relationship between size of the mother's pelvis and a head of the fetus is called an obstetrical dilemma. Under the influence of this evolution concept, the female pelvis is considered a strongly limited evolutionary structure. It is necessary that the female pelvis is wide enough, so that a baby can be born while allowing an effective bipedalism at the same time. Recent publications, however, are discussing this concept focusing more on the pelvic variability in the population. New findings have recently emerged concerning effects of ecological factors and neutral processes. The hypothesis of the developmental concept of the obstetrical dilemma is also proposed. Together, all these findings undermine the original model of human pelvis evolution, which is primarily based on selective compromise between two contradictory forces. The aim of the thesis is to describe the evolution of pelvic structures during evolution, to summarize the factors that contribute to the origin of sexual dimorphism in human pelvis and to approach the birth mechanism of humans compared to primates. Keywords...
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Marketing mix of the online store Sportex.cz
Kubátová, Lucie ; Voráček, Josef (advisor) ; Zástěra, Jan (referee)
INTERNET BUSINESS MARKETING MIX SPORTEX.CZ Objectives: The goal is to evaluate current marketing activities of company and suggest possible measures to improve the operation of sportex.cz, marketing communication with customers and ultimately to improve online advertising business. Methods: In this thesis i will be concerning both examining the current situation of chosen store's marketing mix, and possible future improvements and proposing new concepts. I will use qualitative methods such as interviews, while quantitative methods such as questionnaire. Further on I will apply a SWOT analysis. Both internal and external information will serve me to do so. I will work with secondary dates. Results: Thanks to the used methods, I propose particular measures to improve the operation of the business on each marketing mix tools. As the main pillar of the product I suggest specialization only for ball sports and swimming and expand the range for women. As a next step, focus on events and quantity discounts. From advertising to maintain and support positions in search engines, along with the introduction of applications verified customers. Keywords: Marketing mix, promotion, advertising, services, Internet
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Dřeviny využitelné pro tvarované živé ploty
Kubátová, Lucie
This bachelor thesis is about woody plants which can be used for shaped hedges. In the beginning of this thesis is summary of hedge usage history, then the hedges are split into several categories as a free-growing and shaped, low, medium and high hedges and coniferous, evergreen and deciduous hedges. Following is description of planting, cutting and treatment after planting and treatment in the coming years. Second part of this bachelor thesis contains description of woody species that are used for planting shaped hedges. The following is a proposal of an assortment of woody species that could be used in a shaped hedge. There are also tables with trees that are offered by selected ornamental nurseries in ČR for planting a shaped hedges. At the end, there is a pictures attachment and a discussion that evaluates the topic of shaped hedges. Keywords: shaped hedges, woody, planting, care.
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Sexual dimorphism in the human pelvis - its origin, evolutionary and functional implications
Kubátová, Lucie ; Rmoutilová, Rebeka (advisor) ; Bejdová, Šárka (referee)
Sexual dimorphism in the human pelvis is usually being explained as an adaptation to upright walking and giving birth to newborns with large heads. This process led to the formation of a complicated birth mechanism. A relationship between size of the mother's pelvis and a head of the fetus is called an obstetrical dilemma. Under the influence of this evolution concept, the female pelvis is considered a strongly limited evolutionary structure. It is necessary that the female pelvis is wide enough, so that a baby can be born while allowing an effective bipedalism at the same time. Recent publications, however, are discussing this concept focusing more on the pelvic variability in the population. New findings have recently emerged concerning effects of ecological factors and neutral processes. The hypothesis of the developmental concept of the obstetrical dilemma is also proposed. Together, all these findings undermine the original model of human pelvis evolution, which is primarily based on selective compromise between two contradictory forces. The aim of the thesis is to describe the evolution of pelvic structures during evolution, to summarize the factors that contribute to the origin of sexual dimorphism in human pelvis and to approach the birth mechanism of humans compared to primates. Keywords...
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Contemporary trends in tourism
Kubátová, Lucie ; Kalábová, Markéta (advisor) ; Jenčková, Jiřina (referee)
This BA Thesis deals with the contemporary trends in tourism. The main goal of the thesis is to analyse these trends and to find out the differences in using these trends between citizens of the Czech Republic and citizens of other countries. The issue at hand was researched using a survey. The thesis is divided into a theoretical and a practical part. The theoretical part is dedicated into the first of two chapters, which are indispensable in order to introduce he reader into to the issue of tourism. The practical part aims at the description of contemporary trends in the tree main areas of tourist services: accommodation, transportation and food and beverage. These trends are demonstrated on specific examples of Airbnb, Uber or themed restaurants.
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Customer satisfaction with the service of the store Sportex.cz
Kubátová, Lucie ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Customer satisfaction with the service of the store Sportex.cz Leader: Mgr. Jan Šíma Objectives: The aim of this work is to use the survey to find out the customer satisfaction with the service of the sports store Sportex.cz. Furthermore, based on the results of questionnaires, to propose new solutions and the arrangement for the existing sports shop Sportex.cz. If the customers are satisfied with the purchase, they will visit this store for further purchases in the future again. Methods: Quantitative research using electronic and written questioning Results: Customers are most satisfied with the service and retail facilities. Assortment is considered to be above average. The weakest aspect appears to be the availability and location of the store. Based on the results, as the main pillar of changes, it was recommended extending the range of the new products, introduce light banner in front of the store, extend the opening hours, buy of the receipt printer and rethink the pricing policy. Keywords: Sports store, staff, store equipment, merchandising
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Marketing mix of the online store Sportex.cz
Kubátová, Lucie ; Voráček, Josef (advisor) ; Zástěra, Jan (referee)
INTERNET BUSINESS MARKETING MIX SPORTEX.CZ Objectives: The goal is to evaluate current marketing activities of company and suggest possible measures to improve the operation of sportex.cz, marketing communication with customers and ultimately to improve online advertising business. Methods: In this thesis i will be concerning both examining the current situation of chosen store's marketing mix, and possible future improvements and proposing new concepts. I will use qualitative methods such as interviews, while quantitative methods such as questionnaire. Further on I will apply a SWOT analysis. Both internal and external information will serve me to do so. I will work with secondary dates. Results: Thanks to the used methods, I propose particular measures to improve the operation of the business on each marketing mix tools. As the main pillar of the product I suggest specialization only for ball sports and swimming and expand the range for women. As a next step, focus on events and quantity discounts. From advertising to maintain and support positions in search engines, along with the introduction of applications verified customers. Keywords: Marketing mix, promotion, advertising, services, Internet
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Analysis of ecolabelling in the Czech Republic
Kubátová, Lucie ; Šmída, Zbyněk (advisor) ; Riedl, Marcel (referee)
Ecolabelling is concept that means eco-labeling, and even here in the Czech Republic, with it becoming more and more. The main task of eco-labeling is to draw attention to the products or services that are environmentally friendly to the environment. This is done mainly through certified brands. In the Czech Republic there is a large number, the most famous is Environmentally friendly product. Thesis acquaints with selected ecological brands. Recently, there is a large development of environmental labeling react to that company and try to regulate their production in the right direction. Ecolabelling is a green marketing tool, whose main objective is to achieve efficiency organic way. Therefore, companies create green strategy that attracted customers and build such an ecological image. The main objective is to introduce ecolabelling, a comparison of selected Czech, European and global eco-label. It is also important to highlight the abuse of so-called eco-labeling. Greenwashing.
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