|
|
Targeting of MOBA video games on female players and their perception of the targeting
Konopásková, Michaela ; Rosenfeldová, Jana (advisor) ; Houdek, Petr (referee)
The diploma thesis Perceptions of MOBA video game targeting of women and gender aspects manifested in gaming behaviour focuses on the behavior of women in the gaming environment and three popular MOBA games - League of Legends, DotA 2 and Heroes of the Storm in the theoretical part. In this section, gender, gender stereotype is also defined and the sexualisation of female avatars is approached. In the practical part, the collected data is analyzed using thematic analysis and open coding. The aim of the research is to approach the influence of female gender on the gameplay behaviour of women in MOBA video games and to analyse the way MOBA games target women. The results show the significant importance of socialization for female gamers' gaming behavior, the negative influence of toxic environments within the community, the lack of targeting of women in MOBA games, and the influence of avatar design and abilities on their selection. The main contribution of this thesis lies in the investigation of women's gaming behaviour in the context of MOBA games and the implementation of the research in a Czech gaming environment. The practical contribution of the thesis can be seen in the introduction of women as a potential target group for brand promotion and further communication with potential customers in...
|
|
|
The needs of the ICU patient after myocardial infarction requiring V-A ECMO support
Procházková, Tereza ; Konopásková, Marie (advisor) ; Pražáková, Zuzana (referee)
Introduction: The coronary heart disease is still an actual topic. The mortality has been in recent years declining, but prevalence in the population stagnates, so involve a large group of patients. The incidence of acute myocardial infarction is still high. One of the methods of reperfusion therapy is the cardiac surgery by coronary artery bypass graft, which may be postoperatively complicated by the development of low cardiac output syndrome with the need of the extracorporeal membrane oxygenation. These patients require very specialized not only during the critical phase, but also during the long-term convalescence including rehabilitation, weaning from the artificial lung ventilation, self-sufficiency training and help with return to normal life. Literature search: The theoretical part is based on the research of National Medical Library (NLK) and Study and Scientific Library of the Pilsen Region (SVKPL). The PubMed, Scopus, Web of science and Science direct databases were used to search articles in professional publications, including the latest cohort studies. The periodicals Cor et Vasa, the European Heart Journal, Critical Care and the European Journal of Cardiovascular Nursing were used. An important source of information is the guidelines of the Czech Society of Cardiology (ČKS), European...
|
|
|
The needs of the ICU patient after myocardial infarction requiring V-A ECMO support
Procházková, Tereza ; Konopásková, Marie (advisor) ; Jankovcová, Kateřina (referee) ; Hocková, Jana (referee)
The incidence of acute myocardial infarction is still high. One of the methods of reperfusion therapy is the cardiac surgery by coronary artery bypass graft, which may be postoperatively complicated by the development of postcardiotomy cardiogenic shock with the urgency of the venoarterial extracorporeal membrane oxygenation (V-A ECMO). The quality of very specialized and complex care for these long-term hospitalized patients depends on understanding their needs and ways of saturation. The aim of this study is to present these needs from the perspective of the patient and their family. Research questions ain to identify the main aspect of recovery, the factors negatively affecting the mental state of patients, the ways to help them by healthcare professionals and family, how can healthcare professionals help the family and how this experience has affected both the family and the patient. The research is carried out using a qualitative method of semistructured interview with six respondents with this type of anamnesis, who were hospitalized between 2015 and 2021 in the ICU of cardiac surgery department, and three of their relatives. According to the study's findings the main aspect of recovery is the patient's mental well-being. The dependence on help of others, muscle weakness and loss of intimacy...
|
|
|
Comparing factors influencing purchase behavior of given target groups in beer segment
Konopásková, Michaela ; Schneiderová, Soňa (advisor) ; Houdek, Petr (referee)
This bachelor 's thesis focuses on factors influencing purchase behavior of given target groups in beer segment. It focuses mainly on individual factors, which can enter the decision-making process and somehow affect it. The first part of the thesis focuses on history of brewing and of beer bottles in the Czech Republic. After that, the internal and external factors affecting decision-making during purchase are being introduced. Also purchase behavior is being defined and whole purchase-making process is described. Practical part of the thesis focuses on general knowledge of beer brands and individual factors affecting given target groups using quantitative research. The goal of the thesis is to find out about the preferences of the examined target groups and shed a light on the factors affecting purchase behavior.
|
|
|
The needs of the ICU patient after myocardial infarction requiring V-A ECMO support
Procházková, Tereza ; Konopásková, Marie (advisor) ; Pražáková, Zuzana (referee)
Introduction: The coronary heart disease is still an actual topic. The mortality has been in recent years declining, but prevalence in the population stagnates, so involve a large group of patients. The incidence of acute myocardial infarction is still high. One of the methods of reperfusion therapy is the cardiac surgery by coronary artery bypass graft, which may be postoperatively complicated by the development of low cardiac output syndrome with the need of the extracorporeal membrane oxygenation. These patients require very specialized not only during the critical phase, but also during the long-term convalescence including rehabilitation, weaning from the artificial lung ventilation, self-sufficiency training and help with return to normal life. Literature search: The theoretical part is based on the research of National Medical Library (NLK) and Study and Scientific Library of the Pilsen Region (SVKPL). The PubMed, Scopus, Web of science and Science direct databases were used to search articles in professional publications, including the latest cohort studies. The periodicals Cor et Vasa, the European Heart Journal, Critical Care and the European Journal of Cardiovascular Nursing were used. An important source of information is the guidelines of the Czech Society of Cardiology (ČKS), European...
|
guest ::
RSS feed.