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Pupil integration with sensory disabilities do apperenticeship.
Kochová, Zuzana ; Krahulcová, Beáta (advisor) ; Monika , Monika (referee)
The Bachelor´s thesis of a title Pupil integration with sensory disabilities do apperenticeship is mainly focused on definition of hearing and sight handicap; I have described the medical consequences of these handicaps, the ways of communication of people with hearing handicap, for example lip-reading or sign languages. I have presented even the Braille´s script. The term of integration is also described here. Furthemore, I devote to educating of such handicapped pupils in the Czech Republic. To get some research results I used the questionnaire research. I conducted that in the Secondary, Elementary and Nursery School in Holečkova Street in Prague. I had chosen that school because it is a sole provider of education for hearing handicapped pupils in branches finished with Certificate of Apprenticeship. I used the questionnaires to get an answer to the question I had asked. The director of the school mentioned above helped me very much to deal the questionnaires to the pupils and fill them in. I have used graphs to illustrate the results. With the questionnare research I found out that the pupils are prepared and mainly able to be integrated. However, in conditions which have to be provided to the pupils by specific school. The long process is still needed to get perfect integration and living together of handicapped and healthy pupils in the same school.
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International marketing strategy of soft drink Guaraná Antarctica
Kochová, Zuzana ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The thesis deals with the marketing strategy of Brazilian brand of soft drinks Guaraná Antarctica. Fisrt it describes the brand marketing strategy in the domestic market in Brazil and its entry to international markets. Furthermore the thesis analyzes market opportunities of this brand of drinks with guarana extract in Czech Republic and evaluate the trasfer of marketing strategies to Czech environment. As a result changes to the marketing strategy in order to improve brand's position on the Czech market are proposed.
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