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Innovation of marketing communication on social networks of ACR AUTO Company
KAŇKA, Miroslav
This bachelor thesis describes social networks in the company ACR auto, a.s. Thanks to the findings from the literature search, a large amount of information was put together, which shows the basic functions of marketing communication on social networks. In the next part of the work, methods for research were set. Because I am an employee of this company, I was able to find out how marketing communication works on social networks. Thanks to that, I found out the current situation. Based on this information, innovations were proposed that should help ACR auto, a.s. improve its marketing communication on social networks. The company began to use many innovations from this work into practice.
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Image of the brand Adidas
Smažil, Pavel ; Procházka, Jan (advisor) ; Kaňka, Miroslav (referee)
The Abstract My bachelor's thesis deals with opinions of today's young people about the value and image of the Adidas brand. The main aim of this work is to find out the percieving of the Adidas brand by the sport practising pupils of basic schools. If the youth know the brand and how they are satisfied with its assortment. I am handling the gaining of knowledge, information and defining concepts in the sphere of the marketing research of the brand's values and also the publicity in the theoretical part. In the practical part I am collecting the necessary data and information in order to get specific and concrete results . In my thesis I am using a technique of written questioning. Keywords: brand, the brand image, publicity, Adidas, marketing research
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Image of the brand Adidas
Smažil, Pavel ; Procházka, Jan (advisor) ; Kaňka, Miroslav (referee)
The Abstract My bachelor's thesis deals with opinions of today's young people about the value and image of the Adidas brand. The main aim of this work is to find out the percieving of the Adidas brand by the sport practising pupils of basic schools. If the youth know the brand and how they are satisfied with its assortment. I am handling the gaining of knowledge, information and defining concepts in the sphere of the marketing research of the brand's values and also the publicity in the theoretical part. In the practical part I am collecting the necessary data and information in order to get specific and concrete results . In my thesis I am using a technique of written questioning. Keywords: brand, the brand image, publicity, Adidas, marketing research
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Analysis of football club management in the years 2001 - 2006
Kaňka, Miroslav ; Šíma, Jan (advisor) ; Navrátilová, Miroslava (referee)
Název práce: Ci1 práce: Metoda: Výs1edky: K1ičová s1ova: Analýza hospodaření Horáckého fotbalového klubu Třebíč v letech 2001 - 2006. Analysis of football club managment in the years 2001 Třebíč ) 2006 (Horácký fotbalový klub ·Podat teoretický obraz fungování sportovního klubu v české Republice a analyzovat hospodaření konkrétního fotbalového klubu (HFK Třebíč) v průběhu posledních pěti let. Finanční analýza údajů z rozvahy a výsledovky v čase. Trendová a komparativní jednotlivých ukazatelů Výsledky analýzy v posledních pěti ukazují vývoj letech, popisují analýza v klubu současné postavení klubu a naznačují možnosti dalšího vývoje. analýza hospodařen í , financování, občanské sdružení, sportovní klub, fotbalový klub, HFK Třebíč
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The effectiveness of email marketing in e-commerce
Kaňka, Miroslav ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
The work can be considered objective factors influencing the efficiency of call email marketing for e-commerce and on the basis of data from e-shop adidasmania.cz analyze their effectiveness. The work offers an insight into email marketing from all sides. It's use of e-commerce, legal and technical perspective solution. In addition to a detailed presentation of the e-shop are adidasmania.cz analyzed the data from Google Analytics. Based on these data, evaluated the effectiveness of individual factors. For most variable factors is proved their effectiveness and impact on the recommended next steps in the creation of emailing.
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