|
|
Information System Assessment and Proposal of ICT Modification
Holánek, Daniel ; Křešťák, FIlip (referee) ; Koch, Miloš (advisor)
This master's thesis is aimed at the analysis of the information system in the Holánek Winery and the proposal of its changes. It focuses mainly on solving the problem of data availability for management decision making process in the company. After defining the theoretical basis, a number of analyses of the current state of the company are performed. The last chapter focuses on the proposals themselves to improve data availability and security, streamline the work of users or obtain completely new features. The chapter ends with a detailed schedule of implementation of individual proposals for their easy implementation.
|
|
|
The Product Marketing Strategy
Křešťák, Filip ; Cleary, Petra (referee) ; Schüller, David (advisor)
This thesis is dedicated to the problematics of e-shop revitalization. Its main goal is to provide a proposal of an adequate marketing strategy for product lines, offered on the e-shop of selected company, based on performed analyses and research. The thesis is divided into three main chapters which represent theoretical points, analytical part and an original solution proposal. Theoretical framework definition is followed by internal and external environment analysis, which creates prerequisities for the marketing research realization itself. Observed results form a base for suitable marketing strategy design.
|
|
|
Information System Assessment and Proposal of ICT Modification
Holánek, Daniel ; Křešťák, FIlip (referee) ; Koch, Miloš (advisor)
This master's thesis is aimed at the analysis of the information system in the Holánek Winery and the proposal of its changes. It focuses mainly on solving the problem of data availability for management decision making process in the company. After defining the theoretical basis, a number of analyses of the current state of the company are performed. The last chapter focuses on the proposals themselves to improve data availability and security, streamline the work of users or obtain completely new features. The chapter ends with a detailed schedule of implementation of individual proposals for their easy implementation.
|
|
|
The Product Marketing Strategy
Křešťák, Filip ; Cleary, Petra (referee) ; Schüller, David (advisor)
This thesis is dedicated to the problematics of e-shop revitalization. Its main goal is to provide a proposal of an adequate marketing strategy for product lines, offered on the e-shop of selected company, based on performed analyses and research. The thesis is divided into three main chapters which represent theoretical points, analytical part and an original solution proposal. Theoretical framework definition is followed by internal and external environment analysis, which creates prerequisities for the marketing research realization itself. Observed results form a base for suitable marketing strategy design.
|
|
|
Vyhodnocení růstové a hodnotové investiční strategie na akciových trzích
Křešťák, Filip
My bachelor thesis deals with the issue of growth and value investment philosophy. In the first part of my thesis both of mentioned different investing strategies ale described - fundamental criterion used for their clear sorting and indicators used for a mutual comparsion of their yields when taking risk into account. In this part of my thesis you can also find a chapter which deals with technical studies of mentioned issues including achieved results. In the second part of my thesis both of investment strategies are compared from the point of view of yield and risk in USA market represented by S&P 100 stock index. I elaborated comparsion both in graphical and numerical form. Based on my evaluation of results I stated final recommendation for investors.
|
guest ::
