|
|
Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!"
Jindrová, Eliška ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
This bachelor thesis Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!" presents an analysis of a campaign focused on promotion of tap water supply in restaurants. The aim is to present communication activities and creative processing of the project and also to show the perception of the campaign from the point of view of the proprietors of Prague gastronomical enterprises participating in the project based on a survey. The emphasis is put mainly on description of the marketing and communication mix, performed by the descriptive method. Connection between the topic of tap water promotion and the consumption of bottled water and other ecological problems in relation to obtaining drinking water are also mentioned, as is the situation of the tap water usage in restaurants in foreign countries. Media coverage of the campaign is also included in the thesis, followed by a final evaluation.
|
|
|
Research methods of precipitation spatial and temporal distribution, their using and results in the Czech Republic
JINDROVÁ, Eliška
This bachelor thesis has the character of a literature research, deals with the topic of temporal and spatial distribution of precipitation and methods of their evaluation. It begins with a description of the formation of precipitation and their division. The next chapter is devoted to the factors that affect the distribution of precipitation and the course of precipitation. Following with a description of ground and distance methods of measuring precipitation. This thesis also deals with the analysis of time series and description of methods of spatial distribution of precipitation. With the help of expert articles and studies from the Czech Republic, several examples of different precipitation distributions are presented. At conclusion of this thesis is a comparison of the results of different methods.
|
|
|
The phenomenom of a heathy lifestyle online: an audience research
Jindrová, Eliška ; Baslarová, Iva (advisor) ; Šmejkalová, Jiřina (referee)
The objective of the diploma theses "The Phenomenon of Healthy Lifestyle in the Online Setting: Public Research" is to introduce detailed characteristics of the audience consuming media subject matter focusing on healthy lifestyle. For this purpose the audience is defined as a group of readers of the thematic blog. At the same time the readers are linked up into the social network community and lead discussions of the given topic. The first part of the theses sets a theoretical framework of the healthy lifestyle phenomenon in the society and in the media. It is followed by the research of the audience using quantitative and qualitative indicator methods. Initially a "research preview" based on a questionnaire is completed, which provides general characteristics of the audience. The qualitative research realized by the method of the grounded theory using a form of half-structured dialogues with selected people from the audience describes in detail the role of healthy lifestyle in their lives and which values in this field these people follow. It also describes their habits connected with the consumption of the media subject matter focused on the topic, while the main emphasis is put on media channels in the online setting.
|
|
|
Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!"
Jindrová, Eliška ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
This bachelor thesis Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!" presents an analysis of a campaign focused on promotion of tap water supply in restaurants. The aim is to present communication activities and creative processing of the project and also to show the perception of the campaign from the point of view of the proprietors of Prague gastronomical enterprises participating in the project based on a survey. The emphasis is put mainly on description of the marketing and communication mix, performed by the descriptive method. Connection between the topic of tap water promotion and the consumption of bottled water and other ecological problems in relation to obtaining drinking water are also mentioned, as is the situation of the tap water usage in restaurants in foreign countries. Media coverage of the campaign is also included in the thesis, followed by a final evaluation.
|
|
| |
|
|
Development assistance of the Czech Republic
Jindrová, Eliška ; Štěrbová, Ludmila (advisor) ; Gajdušková, Kateřina (referee)
The thesis deals with the cooperation of the CR with the developing countries, both in the form of development aid and the trade relations. The first part includes the definitions of fundamental concepts and determines the reasons for granting development aid. The second chapter focuses on the foreign development assistance of the CR, its history, the role of individual actors and the current characteristics of its multilateral and bilateral form. The third part is devoted to foreign trade of developing countries.
|
|
|
Family policy in France
Jindrová, Eliška ; Krebs, Vojtěch (advisor) ; Stočková, Olga (referee)
The graduation thesis concerns the system of family support in France whose position among other national family policies is exceptional, as are the positive natality results. Historical development of French family policy has got considerably deep roots and its functioning has practically not changed since the World War Two. French system relies on a few specific features of which can be mentioned the family allowances awarded to families with two children in minimum independently of family earnings, preference of three-children family model, important role of tax-based instruments and organised representation of family interests. Also specialized help destined to incomplete families and populous families can not be forgotten. Because of the existence of the other ways of support the total financial expenditures in favour of families can not be reduced only to direct support represented by family grants which is often represented in international statistics. Another related problem is the living conditions of families with children, which is in general lower. In France thanks to all the assistance the living conditions get more favorable whereas the families with three and more children being the most advantaged. The system of French family policy can be compared with the Czech system. Situation in the Czech Republic is different especially as regards the magnitude of direct aid which was the main method of family support and targeted the poorest families. But by means of reforms and recently proposed measures the situation has been changing and the possible access to certain attributes of French system can be observed.
|
guest ::
RSS feed.