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The Marketing Communication of Touristic Destination Třebíč
Horká, Kateřina ; Dolanská, Nora (advisor) ; Nečas, Vlastimil (referee)
The subject of this thesis on the topic of The marketing communication of touristic destination Trebic is a description and analysis of communication activities of the City of Třebic and other entities involved in the structure of tourism destination, such as national and regional tourism organizations and local providers of accommodation services. The aim was to map the marketing communication towards an audience of tourists from the region, the Czech Republic and abroad. While describing the various tools of communication mix, which are used for this purpose, the major emphasis was on the online communication. Besides the forms of communication, attention was paid to the content, especially unity, clarity and validity of the communicated information.
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Integration of jazz elements in my compositional work
Horká, Kateřina ; FILAS, Juraj (advisor) ; Tóth, Miroslav (referee)
Abstract
This Bachelor thesis is focused on the integration of jazz elements in my classical music compositions. For the whole 20th century, the combination of jazz and classical music was a subject of discussions in a musical society. From the origins of jazz, some compositions were combined and subsequently influenced by classical music. This approach still remains in a certain group of composers to this day.
The first movement is represented by the composers of the early 20th century, including French Impressionists e.g. Maurice Ravel, Les Six - Darius Milhaud, Francis Poulenc and Arthur Honneger. We should not forget to mention Igor Stravinskij. In our land, these trends can be found in works of Bohuslav Martinů, Erwin Schulhof and especially in works of Jaroslav Ježek.
The second movement of these trends began in the 60s and it was called "The Third stream". In our country it is represented by Alexej Fried, Pavel Blatný, Milan Svoboda and others. The idea of synthesis of jazz and classical music is still current to this day, many composers consider it their compositional basis.
Over the course of the 20th century there was a great style diversification in a popular music and so over the time the synthesis of other styles with classical music appeared. It is a very broad topic. That is the reason why I would like to focus on my compositional work influenced by jazz.
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The Marketing Communication of Touristic Destination Třebíč
Horká, Kateřina ; Dolanská, Nora (advisor) ; Nečas, Vlastimil (referee)
The subject of this thesis on the topic of The marketing communication of touristic destination Trebic is a description and analysis of communication activities of the City of Třebic and other entities involved in the structure of tourism destination, such as national and regional tourism organizations and local providers of accommodation services. The aim was to map the marketing communication towards an audience of tourists from the region, the Czech Republic and abroad. While describing the various tools of communication mix, which are used for this purpose, the major emphasis was on the online communication. Besides the forms of communication, attention was paid to the content, especially unity, clarity and validity of the communicated information.
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Evaluation of IT processes maturity
Horká, Kateřina ; Svatá, Vlasta (advisor) ; Knybel, Jaroslav (referee)
The thesis deals with the evaluation of IT processes maturity. In the theoretical part, management of information technologies and methods of assessment in the organization are described. Four methods are selected and used for the maturity assessment of the Release Management process in Česká pojišťovna a.s. In the practical section, a questionnaire is evaluated and the Release Management process maturity level is set. The main objective of this thesis is to evaluate maturity of Release Management process and suggest possible improvements. The objective was achieved through the completed questionnaires of Česká pojišťovna a.s. employees and subsequent consultations with the process owner. The thesis consists of six parts. The first chapter deals with the management of information technology in an organization. The second chapter is devoted to the evaluation of process maturity and description of the selected methods of maturity evaluation. The third chapter maps processes according to ITIL, Cobit 4.1 Cobit 5 and provide their introduction. The fourth chapter introduce the organization of Česká pojišťovna a.s.. The fifth chapter describes the specific process Migrating applications in the Česká pojišťovna a.s.. The sixth chapter focuses on the actual comparison of individual methods of evaluating and interpretation of the results.
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Application of the methodology MMDIS in practice
Horká, Kateřina ; Chocholatý, Drahomír (advisor) ; Kunstová, Renáta (referee)
The thesis is focused on the metodology MMDIS and the application of dimensions information/data (inf), procedural/functional (pro), organisational and legislative aspects (org) and labour, social and ethical aspects (pra) of multidimensional princip in the life-cycle phase of development IS/ICT -- global analysis and design (GAN). The main aim of the thesis is to demonstrate the application of metodology MMDIS in practice and also the chosen dimensions of multidimensional princip in the GAN phase on the conceptual level using the example of particular chemist's shop. Thanks to the information from a chemist the aim was achieved. The modells of categories, processes and examples of using have been created. The main contribution of the thesis is the implementation of GAN in the chosen dimensions in the particular chemist's shop. The results can be used also for other chemist's shops thanks to the conceptual level of analysis and design. The thesis consists of tree main parts. The first part deals with the metodology and consecutive terms. The second part deals with the description of MMDIS metodology and life cycle IS/ICT. The third part shows the use of chosen dimensions in practice.
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